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Florida's First Coast of Golf

2012- 2013 YEAR IN REVIEW
Florida's First Coast of Golf
60 Second Commercial

Video was not exported from SlideRocket
FLorida's First Coast o
2013-14 Membersh
Florida's First Coast of Golf
2012-13 Website Awards

2012 - Adrian Award

2013 Flagler Awards
Winner
Flagler Awards Winner
"The Henry"
Florida's First Coast of Golf's Promotions
New York Daily News
April 14-20, 2013

8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page...
WQAM- AM Miami
Ultimate Football and Golf Getaway

JAGUARS VS MIAMI AUGUST 9,
2013
Global Golf Post
May 6, 2013 Issue
1010 XL 92.5 FM "StayDouble-click to enter title
Cation"
Weekly Email
Campaign
Sending out via segmented lists
Open Rates consistently between
6% and 8%
We are not seeing a
differ...
COVER
GOLFSTYLES
FALL 2013
PONTE VEDRA INN &
CLUB
LAGOON COURSE
|Print Circulation|
|150,000K|

|Digital Audience|
|236,00...
GolfStyles Fall
2013
Elena Davis - Content Development Intern
The Golf Club at North Hampton
Produced by Elena Davis

Video was not exported from SlideRocket
YTD Golf Rounds Played - 2013

Chart was not exported from SlideRocket
Travel Rounds to Region 3 year
Comparison

Chart was not exported from SlideRocket
FY 2013-14 Media Value
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implem...
2014 Consumer Golf Show Schedule
International Efforts
EXTRAGOLF.AT
Summer 2013
In Closing

Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning
2012 2013 year_in_review
2012 2013 year_in_review
2012 2013 year_in_review
2012 2013 year_in_review
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2012 2013 year_in_review

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Transcript of "2012 2013 year_in_review"

  1. 1. Florida's First Coast of Golf 2012- 2013 YEAR IN REVIEW
  2. 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  3. 3. FLorida's First Coast o 2013-14 Membersh
  4. 4. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  5. 5. Flagler Awards Winner "The Henry"
  6. 6. Florida's First Coast of Golf's Promotions
  7. 7. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  8. 8. WQAM- AM Miami Ultimate Football and Golf Getaway JAGUARS VS MIAMI AUGUST 9, 2013
  9. 9. Global Golf Post May 6, 2013 Issue
  10. 10. 1010 XL 92.5 FM "StayDouble-click to enter title Cation"
  11. 11. Weekly Email Campaign Sending out via segmented lists Open Rates consistently between 6% and 8% We are not seeing a differentiation in performance among the lists - subtle variances
  12. 12. COVER GOLFSTYLES FALL 2013 PONTE VEDRA INN & CLUB LAGOON COURSE |Print Circulation| |150,000K| |Digital Audience| |236,000K| Audience: Philadelphia-DC-New Jersey-Ohio Digital also includes: Atlanta-Carolinas-New England
  13. 13. GolfStyles Fall 2013
  14. 14. Elena Davis - Content Development Intern
  15. 15. The Golf Club at North Hampton Produced by Elena Davis Video was not exported from SlideRocket
  16. 16. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  17. 17. Travel Rounds to Region 3 year Comparison Chart was not exported from SlideRocket
  18. 18. FY 2013-14 Media Value
  19. 19. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  20. 20. 2014 Consumer Golf Show Schedule
  21. 21. International Efforts
  22. 22. EXTRAGOLF.AT Summer 2013
  23. 23. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning
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