2012 2013 year_in_review

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  • 1. Florida's First Coast of Golf 2012- 2013 YEAR IN REVIEW
  • 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  • 3. FLorida's First Coast o 2013-14 Membersh
  • 4. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • 5. Flagler Awards Winner "The Henry"
  • 6. Florida's First Coast of Golf's Promotions
  • 7. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  • 8. WQAM- AM Miami Ultimate Football and Golf Getaway JAGUARS VS MIAMI AUGUST 9, 2013
  • 9. Global Golf Post May 6, 2013 Issue
  • 10. 1010 XL 92.5 FM "StayDouble-click to enter title Cation"
  • 11. Weekly Email Campaign Sending out via segmented lists Open Rates consistently between 6% and 8% We are not seeing a differentiation in performance among the lists - subtle variances
  • 12. COVER GOLFSTYLES FALL 2013 PONTE VEDRA INN & CLUB LAGOON COURSE |Print Circulation| |150,000K| |Digital Audience| |236,000K| Audience: Philadelphia-DC-New Jersey-Ohio Digital also includes: Atlanta-Carolinas-New England
  • 13. GolfStyles Fall 2013
  • 14. Elena Davis - Content Development Intern
  • 15. The Golf Club at North Hampton Produced by Elena Davis Video was not exported from SlideRocket
  • 16. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  • 17. Travel Rounds to Region 3 year Comparison Chart was not exported from SlideRocket
  • 18. FY 2013-14 Media Value
  • 19. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 20. 2014 Consumer Golf Show Schedule
  • 21. International Efforts
  • 22. EXTRAGOLF.AT Summer 2013
  • 23. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning