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Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
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Content and inbound marketing for technology companies

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  • 1. Content and Inbound Marketing for Nearshore Companies<br />The strategic use of blogging, eBooks and other content to make your nearshore company an inbound destination<br />
  • 2. Technology services market<br />Nearshore: creating buzz vs. offshore, however…<br />Undifferentiated market <br />Buzzwords:<br />“Same time zone”<br />“Cultural affinity”<br />“2 hour plan ride, etc.”<br />Google results: <br />“nearshore outsourcing”<br />“nearshore services”<br />“outsourcing providers”<br />Mish-mash of results – no real Google leaders<br />
  • 3. 10 Reasons Why Nearshore Companies Should Blog<br />Search Engine Optimization<br />Social Media Optimization<br />Lead Generation<br />Educational Value<br />Thought Leadership<br />Nurturing<br />PR<br />Brand Building<br />Recruiting<br />Company Communications<br />Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5379/10-ways-blogging-will-simplify-your-marketing-program.aspx<br />
  • 4. www.indium.com<br /><ul><li>Indium Corp manufactures soldering products for the high-tech industry
  • 5. Very boring, techie product line
  • 6. Majority of leads come from their blog</li></li></ul><li>Latin IT Marketing Services: Blogging Machine<br />Content Strategy:<br />Define unique content approach<br />Define target audience<br />Define blog goal<br />Blogging calendar<br />Daily, targeted blogging<br />Lead generation: Calls-to-action to webinars, events, white papers, eBooks, demos<br />Blogger relations: guest blogging, cross –commenting, “link posts”<br />Ghost blogging<br />Social media strategy<br />Lead nurturing<br />
  • 7. Blog statistics<br />
  • 8. More Blog Statistics<br />Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-small-businesses-that-blog-get-55-more-website-visitors.aspx<br />
  • 9. My work, partners, etc.<br />Customers:<br />KPI Online: http://kpionline.bitam.com/english/blog<br />Sieena, InfoLink S.A., IESoft<br />1st Integration Blog for Pervasive Software<br />Partners:JSLogan, The Inc Slingers, Texas CEO Magazine<br />
  • 10. How to contact me<br />Fernando Labastida, Latin IT Marketing<br />Twitter: @flabastida<br />Facebook: http://facebook.com/flabastida<br />LinkedIn: http://www.linkedin.com/in/flabastida<br />Tel: 512-945-9273<br />Website: http://latinitmarketing.com<br />Email: fernando@labastida.com<br />

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