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Content and inbound marketing for technology companies

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  • 1. Content and Inbound Marketing for Nearshore Companies
    The strategic use of blogging, eBooks and other content to make your nearshore company an inbound destination
  • 2. Technology services market
    Nearshore: creating buzz vs. offshore, however…
    Undifferentiated market
    Buzzwords:
    “Same time zone”
    “Cultural affinity”
    “2 hour plan ride, etc.”
    Google results:
    “nearshore outsourcing”
    “nearshore services”
    “outsourcing providers”
    Mish-mash of results – no real Google leaders
  • 3. 10 Reasons Why Nearshore Companies Should Blog
    Search Engine Optimization
    Social Media Optimization
    Lead Generation
    Educational Value
    Thought Leadership
    Nurturing
    PR
    Brand Building
    Recruiting
    Company Communications
    Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5379/10-ways-blogging-will-simplify-your-marketing-program.aspx
  • 4. www.indium.com
    • Indium Corp manufactures soldering products for the high-tech industry
    • 5. Very boring, techie product line
    • 6. Majority of leads come from their blog
  • Latin IT Marketing Services: Blogging Machine
    Content Strategy:
    Define unique content approach
    Define target audience
    Define blog goal
    Blogging calendar
    Daily, targeted blogging
    Lead generation: Calls-to-action to webinars, events, white papers, eBooks, demos
    Blogger relations: guest blogging, cross –commenting, “link posts”
    Ghost blogging
    Social media strategy
    Lead nurturing
  • 7. Blog statistics
  • 8. More Blog Statistics
    Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-small-businesses-that-blog-get-55-more-website-visitors.aspx
  • 9. My work, partners, etc.
    Customers:
    KPI Online: http://kpionline.bitam.com/english/blog
    Sieena, InfoLink S.A., IESoft
    1st Integration Blog for Pervasive Software
    Partners:JSLogan, The Inc Slingers, Texas CEO Magazine
  • 10. How to contact me
    Fernando Labastida, Latin IT Marketing
    Twitter: @flabastida
    Facebook: http://facebook.com/flabastida
    LinkedIn: http://www.linkedin.com/in/flabastida
    Tel: 512-945-9273
    Website: http://latinitmarketing.com
    Email: fernando@labastida.com

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