Content and Inbound Marketing for Nearshore Companies<br />The strategic use of blogging, eBooks and other content to make...
Technology services market<br />Nearshore: creating buzz vs. offshore, however…<br />Undifferentiated market <br />Buzzwor...
10 Reasons Why Nearshore Companies Should Blog<br />Search Engine Optimization<br />Social Media Optimization<br />Lead Ge...
www.indium.com<br /><ul><li>Indium Corp manufactures soldering products for the high-tech industry
Very boring, techie product line
Majority of leads come from their blog</li></li></ul><li>Latin IT Marketing Services: Blogging Machine<br />Content Strate...
Blog statistics<br />
More Blog Statistics<br />Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-small-businesses-tha...
My work, partners, etc.<br />Customers:<br />KPI Online: http://kpionline.bitam.com/english/blog<br />Sieena, InfoLink S.A...
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Content and inbound marketing for technology companies

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Content and inbound marketing for technology companies

  1. 1. Content and Inbound Marketing for Nearshore Companies<br />The strategic use of blogging, eBooks and other content to make your nearshore company an inbound destination<br />
  2. 2. Technology services market<br />Nearshore: creating buzz vs. offshore, however…<br />Undifferentiated market <br />Buzzwords:<br />“Same time zone”<br />“Cultural affinity”<br />“2 hour plan ride, etc.”<br />Google results: <br />“nearshore outsourcing”<br />“nearshore services”<br />“outsourcing providers”<br />Mish-mash of results – no real Google leaders<br />
  3. 3. 10 Reasons Why Nearshore Companies Should Blog<br />Search Engine Optimization<br />Social Media Optimization<br />Lead Generation<br />Educational Value<br />Thought Leadership<br />Nurturing<br />PR<br />Brand Building<br />Recruiting<br />Company Communications<br />Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5379/10-ways-blogging-will-simplify-your-marketing-program.aspx<br />
  4. 4. www.indium.com<br /><ul><li>Indium Corp manufactures soldering products for the high-tech industry
  5. 5. Very boring, techie product line
  6. 6. Majority of leads come from their blog</li></li></ul><li>Latin IT Marketing Services: Blogging Machine<br />Content Strategy:<br />Define unique content approach<br />Define target audience<br />Define blog goal<br />Blogging calendar<br />Daily, targeted blogging<br />Lead generation: Calls-to-action to webinars, events, white papers, eBooks, demos<br />Blogger relations: guest blogging, cross –commenting, “link posts”<br />Ghost blogging<br />Social media strategy<br />Lead nurturing<br />
  7. 7. Blog statistics<br />
  8. 8. More Blog Statistics<br />Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-small-businesses-that-blog-get-55-more-website-visitors.aspx<br />
  9. 9. My work, partners, etc.<br />Customers:<br />KPI Online: http://kpionline.bitam.com/english/blog<br />Sieena, InfoLink S.A., IESoft<br />1st Integration Blog for Pervasive Software<br />Partners:JSLogan, The Inc Slingers, Texas CEO Magazine<br />
  10. 10. How to contact me<br />Fernando Labastida, Latin IT Marketing<br />Twitter: @flabastida<br />Facebook: http://facebook.com/flabastida<br />LinkedIn: http://www.linkedin.com/in/flabastida<br />Tel: 512-945-9273<br />Website: http://latinitmarketing.com<br />Email: fernando@labastida.com<br />
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