Your SlideShare is downloading. ×
0
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Content and inbound marketing for technology companies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Content and inbound marketing for technology companies

483

Published on

Published in: Investor Relations
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
483
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Content and Inbound Marketing for Nearshore Companies
    The strategic use of blogging, eBooks and other content to make your nearshore company an inbound destination
  • 2. Technology services market
    Nearshore: creating buzz vs. offshore, however…
    Undifferentiated market
    Buzzwords:
    “Same time zone”
    “Cultural affinity”
    “2 hour plan ride, etc.”
    Google results:
    “nearshore outsourcing”
    “nearshore services”
    “outsourcing providers”
    Mish-mash of results – no real Google leaders
  • 3. 10 Reasons Why Nearshore Companies Should Blog
    Search Engine Optimization
    Social Media Optimization
    Lead Generation
    Educational Value
    Thought Leadership
    Nurturing
    PR
    Brand Building
    Recruiting
    Company Communications
    Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5379/10-ways-blogging-will-simplify-your-marketing-program.aspx
  • 4. www.indium.com
    • Indium Corp manufactures soldering products for the high-tech industry
    • 5. Very boring, techie product line
    • 6. Majority of leads come from their blog
  • Latin IT Marketing Services: Blogging Machine
    Content Strategy:
    Define unique content approach
    Define target audience
    Define blog goal
    Blogging calendar
    Daily, targeted blogging
    Lead generation: Calls-to-action to webinars, events, white papers, eBooks, demos
    Blogger relations: guest blogging, cross –commenting, “link posts”
    Ghost blogging
    Social media strategy
    Lead nurturing
  • 7. Blog statistics
  • 8. More Blog Statistics
    Source: Hubspothttp://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-small-businesses-that-blog-get-55-more-website-visitors.aspx
  • 9. My work, partners, etc.
    Customers:
    KPI Online: http://kpionline.bitam.com/english/blog
    Sieena, InfoLink S.A., IESoft
    1st Integration Blog for Pervasive Software
    Partners:JSLogan, The Inc Slingers, Texas CEO Magazine
  • 10. How to contact me
    Fernando Labastida, Latin IT Marketing
    Twitter: @flabastida
    Facebook: http://facebook.com/flabastida
    LinkedIn: http://www.linkedin.com/in/flabastida
    Tel: 512-945-9273
    Website: http://latinitmarketing.com
    Email: fernando@labastida.com

×