Joel ppoint

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  • 1. The Power of Images
  • 2. The Brian Shipman Theory of Video:“A little video, plus a little audio, andbefore you know it we’ve got a story!”
  • 3.  Me……. You probably know my wife. Sometimes she claims to know me
  • 4. “I don’t know why you help with videos and do them for free. Itreally makes it difficult for those of us who need to charge for our services…….”
  • 5.  Program – Explains your mission and group Event – Feature upcoming and past events to create interest Fundraising – Why you need funds and how they’re used Impact – Examples of how your group has made a difference - POV
  • 6.  Concept – What is your message and who is your target audience? What tools and options do you have? Do you have any budget? Discs and other items still cost a little How will you deliver your message? Broadcast PSA, appearances at civic groups, special event, person-to-person, internet, delivered DVD……..
  • 7.  Look within your agency and Board Schools – Kids know how it all works. Some need community service projects. Broadcast groups and agencies Your family You!
  • 8.  Determine mission & develop a script Shelf life. How long will you keep it? Who will deliver? Who’s your talent? Stick to your message Keep it simple yet interesting
  • 9.  What is the goal? Think of who your audience and delivery method is Conversationally & within time Tell a story. Beginning, middle, end. Data & graphics “In their own words.” The “Call to action.”
  • 10.  Keep it short. 5 - 7minutes is long enough (But consider who your audience is and platform.) Have others read and review. Make changes and be open to suggestions Finalize and read again for timing
  • 11.  Technological advances  Smaller cameras  Phones and Flip video  Digital SLR cameras  Editing on computers  Sharing your production
  • 12.  Audience and delivery method Determine your topic and content Develop script Locate talent or voice work Write script or important points on que cards or possibly a computer. Rehearse and refine
  • 13.  Rehearse until they feel comfortable Make script changes as you go along Some wording may not make sense or may cause problems for talent. Be flexible Make the talent comfortable Have them properly attired and framed well Can you hear them?
  • 14.  Determine location and make sure it’s available. Is it appropriate for content? No distractions Look at the background. Clutter, strange things behind talent. Unnecessary movements Frame them and position camera correctly Use the cameras monitor or external one Moving shot? Practice!
  • 15. 1. Make it louder2. Make it brighter
  • 16.  Limit distractions. If you can hear it, it will be on the recording Microphones – Use one if possible. If not limit the distracting sounds and speak up Monitor the audio. Headphone or speaker? Record & playback
  • 17.  Record voice track separately in a quiet setting Don’t overuse music Check levels
  • 18.  Use a tripod to stabilize the camera  If it looks shaky when you shoot it, it will be shaky when you edit Shot composition  Avoid windows and back-lit situations  Look at the setting in your viewfinder or a monitor  Adjust and move what you don’t like
  • 19.  Interviews  Be at same level as the interview  Have interviewer sit to the side of the camera. Even if it’s the operator.  Remember shot composition and distractions Make them look good  Adjust clothing, hair, etc. Framing and talent issues  Leave headroom  Crop the shot to look pleasing  Eye-level with talent
  • 20.  On Camera Talent Segments  Do run-through shoots on camera  Record them. One of them might be the best one. They also make for blooper material.   Identify the take you liked. Hand, paper, something to make it recognizable.
  • 21.  Plan ahead for editing  Know what video you need to have  Write to your video if possible Pans & Zooms  Avoid if possible or limit. If there are repetitive actions, Shoot a sequence Overshoot-”Better safe than sorry”  It’s better to have too much than not enough  You won’t need all of it  Keep the camera rolling after the shot is over to help with editing
  • 22.  Platforms  Mac or PC System Requirements  Digitizing for work Storage  Use separate drive if possible. Video can be a “memory hog.”
  • 23. FREE VIDEO SOFTWAREVideoSpirit Pro AoA Video JoinerNero Multimedia Suite 11 DebugMode WaxCyberLink PowerDirector Zwei-SteinVideoPad Video Editor Avidemux Apple i Movie
  • 24. CyberLink PowerDirector
  • 25. Apple iMovie
  • 26. Windows MovieMakerVideo Audio
  • 27. Apple Final Cut Pro
  • 28.  Minimize effects if used. They can be distracting Have names and titles spelled correctly
  • 29.  Photos: Use in place of or to enhance video. Stock footage and images. Check for copyrights and credit requests.