Personal branding

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This presentation is about how to use yourself as a brand to distinguish yourself from the crowd to build and enhance your sucess.

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Personal branding

  1. 1. Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  2. 2. THE BRAND NAMEDYOUUsing YOUR PERSONAL BRAND TO DISTINGUISH YOURSELF FROM THE CROWDTO BUILD AND ENHANCE YOUR SUCESS PRESENTED BY : FRANCIS KOFI SOMUAHba (Psychology)<br />
  3. 3. WHAT YOU SHOULD KNOW AFTER THE PRESENTATION<br />What personal branding is<br />How to enhance your personal brand to stand out of the crowd<br />Steps in developing yourself as a brand<br />How to market the brand named you<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  4. 4. what do they have in common?ANS: Personal Branding<br />Bill Gates<br />Oprah Winfrey<br />Kofi Amoabeng<br />Nelson Mandela<br />Joyce Aryeh<br />Richard Branson<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  5. 5. What is personal branding<br />“Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you.<br />It’s what you stand for – the values, abilities and actions that others associate with you.<br />It is the impression you create; the mental picture or idea that is formed based in your actionsand inactions<br />Everything you do and say impacts peoples perception about you. This is your personal brand<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  6. 6. What personal brand is and is not<br />Personal branding is NOT just<br /><ul><li>A traditional resume/CV beautifully printed on quality paper
  7. 7. Personal business cards
  8. 8. Professional memberships in respected organizations within your field </li></ul>It is:<br />A person’s gut feeling about you<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  9. 9. Branding Your Self Helps To…<br /><ul><li>Define who you are/what you are about
  10. 10. Branding yourself is a way of associating great value with a product (the product being you)
  11. 11. Builds demand for your services, talents and skills
  12. 12. Build a special image for the outside world
  13. 13. Personal branding can make you more memorable
  14. 14. Differentiate you from the others/Stand out from the crowd (separates you from your peers, colleagues, workers)</li></ul>Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  15. 15. HOW TO ENHANCE THE BRAND CALLED YOU AND STAND OUT OF THE CROWD<br /><ul><li>Have a clear vision
  16. 16. Attitude
  17. 17. Dressing: The power of first impressions/Image is everything</li></ul> How you appear to others is very important . As the saying goes, you will never get a second chance to make a first impression.<br /> It is said that, our external appearance, clothes and grooming determine 95% of the first impression have on us.<br /> Research has shown that, people judge you in the first 4sec and finalize their opinion of you in the next 30sec. Any positive impression you want to create should be done during the first points of contact<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  18. 18. HOW TO ENHANCE THE BRAND CALLED YOU AND STAND OUT OF THE CROWD<br />SWOT analysis<br />S - strengths<br />W - weaknesses<br />O - opportunities<br />T - threats<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  19. 19. STEPS IN DEVELOPING YOURSELF AS BRAND<br />Step 1: Identify the qualities and characteristics that make you different from your colleagues.<br />Step 2: Ask your colleagues what they believe are your greatest strengths and most noteworthy personal traits.<br />Step 3: Clearly identify the things that you have done that add value, that you are proud of and that you can take credit for.<br />Step 4: Create visibility…<br /> Communicate, communicate, communicate...<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  20. 20. HOW TO MARKET THE BRAND CALLED YOU<br />Sign up for extra projects in your department.<br />Get involved in things outside your department to showcase your skills to a new group.<br />Offer to be part of a panel discussion at a conference.<br />Write an opinion piece for the local newspaper or for an organizational newsletter or publication.<br />Volunteer to make a speech to a group.<br />Other ideas???<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  21. 21. Food for thought…….<br />Speak truly;and each word of thine shall be a fruitful seed<br />Live truly;and thy life shall be a great and noble creed<br />Think truly;and thy thoughts shall the worlds famine feed<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />
  22. 22. Get Started on Building the Brand Named YOU Today!!<br />THANK YOU….<br />Presented by : Francis Kofi Somuah<br />Francis Kofi Somuah (fksomuah87@hotmail.com)<br />

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