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IntroductionThis presentation follows the ideology developed by Cisco IBSG for VirtualSkolkovo during March-December 2011.Although everyday life introduces tactical refinements and shifts, the keyperceptions suggested by Cisco IBSG remain unchanged.Namely: • Entrepreneur life cycle boost • Education for excellence differentiation • Russia promotion as an investment & growth territory 2
History and the Team of Virtual Skolkovo (VSk) Initially Virtual Skolkovo was a project to develop online services (only 1 coordinator) In May 2012 the Virtual Skolkovo unit was created (4 people, IM-skilled) to develop and animate strong community of users of online services 3
What is Virtual SkolkovoVirtual Skolkovo is an online community of people whoshare values of innovationEntrepreneurial engineers are the audience of VirtualSkolkovoThe key value for the Virtual Skolkovoaudience is personal growth. Theyconsider development of their businessas a component of personal growth Source: Research by Witology, August 2012
Functions of Virtual SkolkovoFunnel of startups. Brings talents to SkolkovoNetwork. Facilitates exchange and development ofcompetencies and ideasServices. Allows efficient and effective problem solving forcommunity members (evaluating projects, formingteams, developing collaboration with industry, etc.)To achieve their goals community members are lookingfor: - contacts - competencies - expertise - funding
VSk’s competitive advantage is in the unique blend ofservices, that potentially could be even larger • Application for membership in the Skolkovo Innovation • «Skolkovopedia» Center • Social elements (likes, sharings, etc.) • Application for a grant from the Skolkovo Foundation • Calendar of events • Application for a job in a startup • OpUS – archive (lectures, courses etc.), video, • Advisor blog for startups handouts, live broadcasting 7
Growth of VSk community user base is closelycorrelated with the growth of returning users
For monitoring and analysis of activity within VSk community the listof KPIs was developedThe contributions per day report displays the total number of contributions submitted by users each day during theselected date range. Examples of contributions are: blog post, blog comment, forum post, forum reply, mediaupload, media comment, new wiki page, wiki revision, wiki comment, new status message, or a reply to an existingstatus message.Contributions Per Day: 01.09.2012 - 29.11.2012 Blog items Forum items Media items Wiki Tot items al300270240210180150120 90 60 30 0 Sep 01, 2012 Sep 23, 2012 Oct 16, 2012 Nov 7, 2012 Nov 29, 2012 9
Through the analysis it’s possible to learn more about user-base taxonomy and target audience Few championsLow connectivity
Virtual Skolkovo could become a nation-wide platformthat unites dispersed communities of students,entrepreneurs and scientists from around Russia We made the empirical research, which showed the following results: 1. Geographically the professionals in Russia are clustered by cities (not by Russian regions). Inside a city the mobility is high and strong, connections between the business and the universities are well-established. 2. Professionals groups (SIGs) RUSSIA in the city are clustered St. by foresights. Petersburg 3. Connections between different Moscow cities are very weak (far distance, links to Moscow are stronger than to neighbors).
Virtual Skolkovo needs own digital brand strategy1. Unlike physical Virtual 2. Community of Virtual 3. Virtual community startsSkolkovo community is scalable Skolkovo is more relevant to functioning earlier and lives the Skolkovo goals than the longer than the physical city offline community does 1
Resolution of the Meeting1. Approve the KPIs for Virtual Skolkovo 2013-14 as the contributions submitted by userseach day during the selected date range2. Recommend the Foundation to follow thecurrent vision of the Virtual Skolkovo3. Recommend the Foundation to focus on thecommunity champions growth anddevelopment 1