Capabilities Presentation May2011

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Capabilities Presentation May2011

  1. 1. Innovative <br />Customer Centric <br />Marketing Solutions <br />
  2. 2. What C2 Can Do For You<br />C2<br /><ul><li> Can help you better understand who your customers are </li></ul> and the products and services what they want to from you.<br /><ul><li> We can help you identify your “best” customers
  3. 3. We can help you uncover customers who can become your “best” customers.
  4. 4. Ultimately we can help you bring in customers who are just </li></ul> like your best customers. <br />C2 Can help make a bigger impact when cross-selling your current customers. The more products and services each of your customers has, the longer they will remain a profitable customer. Basically, we can help make you more profitable one customer at a time!<br />
  5. 5. The C2Marketing Paradigm <br />The Core of our Success<br />Aggregated<br />Customer <br />Information<br />
  6. 6. The C2Marketing Paradigm <br />The Core of our Success<br />Aggregated<br />Customer <br />Information<br />We pull together all the available <br />information you have everywhere <br />in the bank and we consolidate it<br />for each customer household.<br />We can even add data that you <br />don’t currently have but need in <br />order to better market your services.<br />
  7. 7. The C2Marketing Paradigm <br />The Core of our Success<br />Aggregated<br />Customer <br />Information<br />
  8. 8. The C2Marketing Paradigm <br />The Core of our Success<br />Direct <br />Marketing<br />Methodology <br />Aggregated<br />Customer <br />Information<br />
  9. 9. The C2Marketing Paradigm <br />The Core of our Success<br />Direct <br />Marketing<br />Methodology <br />Aggregated<br />Customer <br />Information<br />Constructing your campaigns in a way that <br />allows you to test various components or <br />different offers. Each campaign is held <br />accountable to specific business and <br />learning goals. <br />
  10. 10. The C2Marketing Paradigm <br />The Core of our Success<br />Direct <br />Marketing<br />Methodology <br />Aggregated<br />Customer <br />Information<br />
  11. 11. The C2Marketing Paradigm <br />The Core of our Success<br />Direct <br />Marketing<br />Methodology <br />Aggregated<br />Customer <br />Information<br />Effective<br />Marketing<br />Campaigns<br />
  12. 12. How We Work <br />A comprehensive six step process<br />We offer a comprehensive service where we partner with you to audit and enhance all your customer information, identify cross-sell and new customer opportunities, prioritize them and then create and implement those marketing campaigns.<br />Data <br />Enhancement<br />Opportunity Assessment<br />Campaign<br />Recommendations<br />Data <br />Analysis<br />Campaign<br />Implementation<br />Data Audit<br />Or you can simple order “ala carte” and choose only those services that compliment the marketing systems and expertise that you have in-house.<br />The best part of working with C2 Marketing Solutions is you only need to “buy” <br />the parts you need our marketing services that you need. <br />
  13. 13. How We Work <br />Data Audit<br />An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. <br />
  14. 14. How We Work <br />Data <br />Enhancement<br />Data Audit<br />An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. <br />Once all the company’s customer related information has been collected and organized by household we can add select critical <br />missing information.<br />
  15. 15. How We Work <br />Data <br />Enhancement<br />Data <br />Analysis<br />Data Audit<br />An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. <br />With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.<br />Once all the company’s customer related information has been collected and organized by household we can add select critical <br />missing information.<br />
  16. 16. How We Work <br />Data <br />Enhancement<br />Data <br />Analysis<br />Opportunity Assessment<br />Data Audit<br />An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. <br />With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.<br />We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. <br />Once all the company’s customer related information has been collected and organized by household we can add select critical <br />missing information.<br />
  17. 17. How We Work <br />Data <br />Enhancement<br />Data <br />Analysis<br />Campaign<br />Recommendations<br />Opportunity Assessment<br />Data Audit<br />An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. <br />With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.<br />We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. <br />Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative , media, call to action and any web site or customer service support/training. Learning objectives are established. <br />Once all the company’s customer related information has been collected and organized by household we can add select critical <br />missing information.<br />
  18. 18. How We Work <br />Data <br />Enhancement<br />Data <br />Analysis<br />Campaign<br />Recommendations<br />Campaign<br />Implementation<br />Opportunity Assessment<br />Data Audit<br />An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. <br />With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.<br />We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. <br />Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative, media, call to action and any web site or customer service support/training. Learning objectives are established. <br />We make the campaign happen. Monitor results and match it back to our initial strategy and rationale for tactics. What worked and what did not work as well. <br />Once all the company’s customer related information has been collected and organized by household we can add select critical <br />missing information.<br />
  19. 19. How We Work <br />Data <br />Enhancement<br />Data <br />Analysis<br />Campaign<br />Recommendations<br />Campaign<br />Implementation<br />Opportunity Assessment<br />Data Audit<br />An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities. <br />With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.<br />We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks. <br />Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative , media, call to action and any web site or customer service support/training. Learning objectives are established. <br />We make the campaign happen. Monitor results and match it back to our initial strategy and rationale for tactics. What worked and what did not work as well. <br />Once all the company’s customer related information has been collected and organized by household we can add select critical <br />missing information.<br />Results from campaigns are integrated back into reports and provide new customer information to develop new “smarter” campaigns.<br />
  20. 20. Strategy Overlay<br />Each one of your customers<br />fits into one of the quads on the<br />Strategy Grid. <br />At a strategic level this grid applies 4 top line strategies depending on the length of the relationship and the and <br />number of products/services.<br />By applying a consistent strategy, progressive messaging, compelling offer and strong call to action you can significantly improve your marketing results.<br />High<br />Profit<br />Develop Loyalty<br />Reward and<br /> Recognition<br />Increase Penetration<br />Encourage activity<br />Low<br />Profit<br />Low Loyalty<br />High Loyalty<br />And with a clear picture of your most profitable customers, we can <br />begin to market directly to the same type of potential new customers.<br />
  21. 21. Direct/Database Marketing<br />We can show you how to mail less and get more business<br /> % of <br />Response<br />60% of total responses <br />by mailing 20% of the list<br />
  22. 22. Client Roster<br />Bank of America, <br />Cendant Travel, <br />Cingular Wireless, <br />Concurrent Technologies, <br />Everbank<br />FundQuest Software, <br />Group1 Financial Software, <br />Insti-Pro.com, <br />The Optima Group, <br />Readers Digest, <br />The Strong Funds, <br />TIAA-CREF, <br />Transamerica Premier Funds, <br />Vermont Federal Credit Union<br />WallStreetOffShore.com<br />Wells Fargo Home Mortgage .<br />C2<br />

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