C2 Marketing Solutions

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  • 1. Innovative
    Customer Centric
    Marketing Solutions
  • 2. What C2 Can Do For You
    C2
    • Can help you better understand who your customers are
    and the products and services what they want to from you.
    • We can help you identify your “best” customers
    • 3. We can help you uncover customers who can become your “best” customers.
    • 4. Ultimately we can help you bring in customers who are just
    like your best customers.
    C2 Can help make a bigger impact when cross-selling your current customers. The more products and services each of your customers has, the longer they will remain a profitable customer. Basically, we can help make you more profitable one customer at a time!
  • 5. The C2Marketing Paradigm
    The Core of our Success
    Aggregated
    Customer
    Information
  • 6. The C2Marketing Paradigm
    The Core of our Success
    Aggregated
    Customer
    Information
    We pull together all the available
    information you have everywhere
    in the bank and we consolidate it
    for each customer household.
    We can even add data that you
    don’t currently have but need in
    order to better market your services.
  • 7. The C2Marketing Paradigm
    The Core of our Success
    Aggregated
    Customer
    Information
  • 8. The C2Marketing Paradigm
    The Core of our Success
    Direct
    Marketing
    Methodology
    Aggregated
    Customer
    Information
  • 9. The C2Marketing Paradigm
    The Core of our Success
    Direct
    Marketing
    Methodology
    Aggregated
    Customer
    Information
    Constructing your campaigns in a way that
    allows you to test various components or
    different offers. Each campaign is held
    accountable to specific business and
    learning goals.
  • 10. The C2Marketing Paradigm
    The Core of our Success
    Direct
    Marketing
    Methodology
    Aggregated
    Customer
    Information
  • 11. The C2Marketing Paradigm
    The Core of our Success
    Direct
    Marketing
    Methodology
    Aggregated
    Customer
    Information
    Effective
    Marketing
    Campaigns
  • 12. How We Work
    A comprehensive six step process
    We offer a comprehensive service where we partner with you to audit and enhance all your customer information, identify cross-sell and new customer opportunities, prioritize them and then create and implement those marketing campaigns.
    Data
    Enhancement
    Opportunity Assessment
    Campaign
    Recommendations
    Data
    Analysis
    Campaign
    Implementation
    Data Audit
    Or you can simple order “ala carte” and choose only those services that compliment the marketing systems and expertise that you have in-house.
    The best part of working with C2 Marketing Solutions is you only need to “buy”
    the parts you need our marketing services that you need.
  • 13. How We Work
    Data Audit
    An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
  • 14. How We Work
    Data
    Enhancement
    Data Audit
    An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
    Once all the company’s customer related information has been collected and organized by household we can add select critical
    missing information.
  • 15. How We Work
    Data
    Enhancement
    Data
    Analysis
    Data Audit
    An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
    With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.
    Once all the company’s customer related information has been collected and organized by household we can add select critical
    missing information.
  • 16. How We Work
    Data
    Enhancement
    Data
    Analysis
    Opportunity Assessment
    Data Audit
    An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
    With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.
    We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks.
    Once all the company’s customer related information has been collected and organized by household we can add select critical
    missing information.
  • 17. How We Work
    Data
    Enhancement
    Data
    Analysis
    Campaign
    Recommendations
    Opportunity Assessment
    Data Audit
    An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
    With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.
    We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks.
    Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative , media, call to action and any web site or customer service support/training. Learning objectives are established.
    Once all the company’s customer related information has been collected and organized by household we can add select critical
    missing information.
  • 18. How We Work
    Data
    Enhancement
    Data
    Analysis
    Campaign
    Recommendations
    Campaign
    Implementation
    Opportunity Assessment
    Data Audit
    An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
    With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.
    We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks.
    Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative, media, call to action and any web site or customer service support/training. Learning objectives are established.
    We make the campaign happen. Monitor results and match it back to our initial strategy and rationale for tactics. What worked and what did not work as well.
    Once all the company’s customer related information has been collected and organized by household we can add select critical
    missing information.
  • 19. How We Work
    Data
    Enhancement
    Data
    Analysis
    Campaign
    Recommendations
    Campaign
    Implementation
    Opportunity Assessment
    Data Audit
    An in-depth look at ALL the relevant information captured and it’s potential impact on the customer segmentation and future marketing opportunities.
    With all the customer information collected and in a workable format the fun begins with a set of standardized and custom reports. This is where we can establish a baseline by which to measure future campaigns.
    We have worked with you to list all the possible marketing opportunities, now we need to establish a priority ranking of projects. This ranking can be based on total projected assets/loans collected , ROI or breakeven benchmarks.
    Each marketing opportunity will have a target segment(s), offer and product. At this step we create the campaign. This includes; the creative , media, call to action and any web site or customer service support/training. Learning objectives are established.
    We make the campaign happen. Monitor results and match it back to our initial strategy and rationale for tactics. What worked and what did not work as well.
    Once all the company’s customer related information has been collected and organized by household we can add select critical
    missing information.
    Results from campaigns are integrated back into reports and provide new customer information to develop new “smarter” campaigns.
  • 20. Strategy Overlay
    Each one of your customers
    fits into one of the quads on the
    Strategy Grid.
    At a strategic level this grid applies 4 top line strategies depending on the length of the relationship and the and
    number of products/services.
    By applying a consistent strategy, progressive messaging, compelling offer and strong call to action you can significantly improve your marketing results.
    High
    Profit
    Develop Loyalty
    Reward and
    Recognition
    Increase Penetration
    Encourage activity
    Low
    Profit
    Low Loyalty
    High Loyalty
    And with a clear picture of your most profitable customers, we can
    begin to market directly to the same type of potential new customers.
  • 21. Direct/Database Marketing
    We can show you how to mail less and get more business
    % of
    Response
    60% of total responses
    by mailing 20% of the list
  • 22. Client Roster
    Bank of America,
    Cendant Travel,
    Cingular Wireless,
    Concurrent Technologies,
    Everbank
    FundQuest Software,
    Group1 Financial Software,
    Insti-Pro.com,
    The Optima Group,
    Readers Digest,
    The Strong Funds,
    TIAA-CREF,
    Transamerica Premier Funds,
    Vermont Federal Credit Union
    WallStreetOffShore.com
    Wells Fargo Home Mortgage .
    C2