St. Luciana Island Telecom license proposal

Table of contents About us Management team Market analysis Roll-out strategy Marketing strategy Financing

About us

Management team

Market analysis

Roll-out strategy

Marketing strategy

Financing

What we stand for We intend to improve the telecommunication experience at St. Luciana, our telecom solutions will rejuvenate the communication capabilities/experiences on the island We will tailor our services to the needs of the island residents and visitors

We intend to improve the telecommunication experience at

St. Luciana, our telecom solutions will rejuvenate the communication capabilities/experiences on the island

We will tailor our services to the needs of the island residents and visitors

About us

Who we are Consortium of local and international companies Digicel (40%)–the fastest-growing mobile telecommunications operator in the Caribbean (International partner and technical experience) Luciana Holdings – (20%) – leading IT company in Luciana and Caribbean (Local partner) FIREMA Investment Group – (30%) – International investment group with diversified portfolio based in Switzerland Citibank – (10%) – US international investment institution

Consortium of local and international companies

Digicel (40%)–the fastest-growing mobile telecommunications operator in the Caribbean (International partner and technical experience)

Luciana Holdings – (20%) – leading IT company in Luciana and Caribbean (Local partner)

FIREMA Investment Group – (30%) – International investment group with diversified portfolio based in Switzerland

Citibank – (10%) – US international investment institution

Objectives Coverage of 95% of main cities population in first year. Introduce state of the art telecommunications with mobile penetration to 30% in Year 1 and 45% by end of Year 2 Provide high speed data connectivity International roaming to all major tourist destinations Revenue to government of more than USD 100m in 3 years Improve the income level of St. Luciana government and company shareholders

Coverage of 95% of main cities population in first year.

Introduce state of the art telecommunications with mobile penetration to 30% in Year 1 and 45% by end of Year 2

Provide high speed data connectivity

International roaming to all major tourist destinations

Revenue to government of more than USD 100m in 3 years

Improve the income level of St. Luciana government and company shareholders

Mission To improve the standards of life on St. Luciana by providing integrated flexible technologies that allow people to make more of their time and resources by a highly motivated team of dedicated telecom experts

To improve the standards of life on St. Luciana by providing integrated flexible technologies that allow people to make more of their time and resources by a highly motivated team of dedicated telecom experts

Vision Mobile Telephony Data Fixed Line Telephony TV Integrated Communication We will provide a one stop shop for all our customers’ communication bills because we believe that refreshing communication should have 1 connection, 1 interface, 1 bill.

Management Team

Management Team CEO Reginald | Formerly CMO of Digicel Jamaica CFO Eddie | Former Deputy CFO Citibank Bahamas COO Ismail | Former Vodafone Egypt senior manager CMO Fadi | Former CEO of Luciana Holdings

CEO

Reginald | Formerly CMO of Digicel Jamaica

CFO

Eddie | Former Deputy CFO Citibank Bahamas

COO

Ismail | Former Vodafone Egypt senior manager

CMO

Fadi | Former CEO of Luciana Holdings

Staff Absorb all 85 members of the island telco who will be re-trained Identification of high potential local staff to join fast track program Employee share ownership scheme at end of year 2 150 Employees from nearby operators and local island residents (all customer facing staff to be bilingual)

Absorb all 85 members of the island telco who will be re-trained

Identification of high potential local staff to join fast track program

Employee share ownership scheme at end of year 2

150 Employees from nearby operators and local island residents (all customer facing staff to be bilingual)

Market Analysis

Market Analysis (Quantitative) Population 1.6m Visitors 3m (Tourist focused economy) 5 Ethnicities (Diversity) Youth at 25% (Strong youth potential) $17k GDP per Capita (High income) 35% Below poverty line (major gaps) $27k avg. household income Fixed ARPU at $35/month (High potential) Exports at $21bn Business (High biz drive)

Population 1.6m

Visitors 3m (Tourist focused economy)

5 Ethnicities (Diversity)

Youth at 25% (Strong youth potential)

$17k GDP per Capita (High income)

35% Below poverty line (major gaps)

$27k avg. household income

Fixed ARPU at $35/month (High potential)

Exports at $21bn Business (High biz drive)

Market Analysis (Quantitative) Love for sport (cricket, football) Love for the beach Strong US relations Lack of advanced telecom services

Love for sport (cricket, football)

Love for the beach

Strong US relations

Lack of advanced telecom services

Roll-out strategy

Our network will: Provide 90% coverage of the populated areas in St. Luciana within 2 years with GSM/GPRS wireless network Cover 3 major cities, the airport (San Roberto), tourist areas and the National Ring Road. Replace existing switches Include a high speed data network Introducing DSL services for individuals and enterprises by end of year 1 Provide more than 400km of new FOC Provide more than 350 BTS Cover the remaining populated areas in Phase 3 and introduce the 3G services in specific hotspots Cost around US$150m over the next two years with more than 50% for local products and services Share/lease the FOC and the MW towers with the new operator Roll-Out Strategy

Our network will:

Provide 90% coverage of the populated areas in St. Luciana within 2 years with GSM/GPRS wireless network

Cover 3 major cities, the airport (San Roberto), tourist areas and the National Ring Road.

Replace existing switches

Include a high speed data network

Introducing DSL services for individuals and enterprises by end of year 1

Provide more than 400km of new FOC

Provide more than 350 BTS

Cover the remaining populated areas in Phase 3 and introduce the 3G services in specific hotspots

Cost around US$150m over the next two years with more than 50% for local products and services

Share/lease the FOC and the MW towers with the new operator

Roll-Out Strategy Access Services ATM SS7 SDH Transmission Metropolitan Network Transmission National Backbone Services Backbone Access Technology PSTN, ADSL LE IP / MPLS Fixed Line Network TE Data Phase 1 Phase 2 Phase 3

Roll-Out Strategy Access Services BSC HSS MSC Transmission National Backbone Services Backbone GSM / GPRS BSC RNC Mobile Network GSM / GPRS EDGE 3G Phase 1 Phase 2 Phase 3 SS7 VLR PCU SGSN GMSC GGSN

Netw ork Evo lution Phase 2 Phase 1 Phase3 Phase 1 1 x G/MSC 1 x MSC 4 x BSC 220 x BTS HLR OSS Billing 250km FOC 1 x TE / IE 1 x LE 2 x Routers Synch 100km FOC 1 x LE 2 x Routers 500km FOC 1 x LE Phase 2 3 x BSC 100 x BTS HLR Phase 3 70 x BTS 3 RNC 1 x SGSN 1 x GGSN

Marketing Strategy

refreshing telecom services

mobile telephony

fixed telephony

IP TV

high-speed broadband

Segmentation Residential Business High Value Mid Value Teens & Youth Key Accounts SMEs GVMNT Visitors

Marketing Plan Y1 H1 Y1 H2 Y2 H1 Y2 H2 Y3 | Y4 | Y5 Full GSM for residents (pre/post/flex) GSM Inbound Roaming Visitor lines Basic Biz N/A N/A Focus on mobile data portal + content alliances Biz mobility CUG + Push Email 2nd line promo Biz services DID/DOD N/A Residential Internet Business Internet Mobile payment LBS Youth mPackages Fixed SMS IP Telephony IP TV for businesses Residential IP TV Managed Business Services Convergence Smart Homes Smart Offices Network Setup Existing Fixed Services Mobile Fixed TV Data

Full GSM for residents

(pre/post/flex)

GSM Inbound Roaming

Visitor lines

Basic Biz

N/A

N/A

Focus on mobile data portal

+ content alliances

Biz mobility

CUG + Push Email

2nd line promo

Biz services DID/DOD

N/A

Residential Internet

Business Internet

Mobile payment

LBS

Youth mPackages

Fixed SMS

IP Telephony

IP TV for businesses

Residential IP TV

Managed Business Services

Existing Fixed Services

communication strategy

Monolithic Brand No Sub brands More brand equity from communications Less brands to maintain

No Sub brands

More brand equity from communications

Less brands to maintain

Communication Strategy Consumer Business Brand Campaign Service Clusters NGS / payment / roaming Telecom Services Mobile | Fixed | Internet | TV Enterprise Umbrella Enterprise USPs 1 2 3 * We will assume that the service pillars will act as the originally discussed Brand differentiators Individual VAS & Extras Video Calls | Dial-up | Roaming | Preferred No.s Tactical / Promotions / Products Ring tones available | Special Offers | Handset line-up Product Benefits Email on the go | VPN | Business packages Technical Information Detailed technical product specifications

CSR Sponsoring local sports talents Telecom Academy (partnering w/ informa) e-government / m-government support Green Forest programme Call rate discounts during holidays

Sponsoring local sports talents

Telecom Academy (partnering w/ informa) e-government / m-government support

Green Forest programme

Call rate discounts during holidays

Sponsorship opportunities Sponsoring key sports leagues (to be used for mobile content) Sponsoring TV programs / talk shows to showcase our technology Sponsoring the St. Lucia tourist festival

Sponsoring key sports leagues (to be used for mobile content)

Sponsoring TV programs / talk shows to showcase our technology

Sponsoring the St. Lucia tourist festival

CRM & Loyalty Intelligent CRM process Dynamic customer communication in the form of: Automatically applied messages sent via bills / SMS that up-sell or cross-sell customers based on usage history Link our loyalty programme with local Airline FFP and CitiBank Thank you points

Intelligent CRM process

Dynamic customer communication in the form of:

Automatically applied messages sent via bills / SMS that up-sell or cross-sell customers based on usage history

Link our loyalty programme with local Airline FFP and CitiBank Thank you points

Innovative sales solutions Sell Visitor lines at international travel agencies Develop mobile retail outlets to follow tourists and residents Water themed sales outlets mostly outdoor, with spa feel and activities

Sell Visitor lines at international travel agencies

Develop mobile retail outlets to follow tourists and residents

Water themed sales outlets mostly outdoor, with spa feel and activities

Financing

P&L

end. Q&A