Monetizing digital content

How to 21.04.2010the Editor Rich #WAWDUBAI make by @fkhater

• Ad funded • Sponsored • Fremium • Pay monthly • Pay per article • Bundled online/offline • Offline packaged online sales • Register and get it for free • App Sales • Charity • White labeling • Pay per usage time • Placement • Premium SMS • Phone Bill • Opt-in Db sale Models of content monetization

• Content gets people, brands want people, therefore advertising – It’s what made the TV, Radio, and Newspapers work • The concept of media changed however, it has become hyper-niche – adwords/adsense seem to reap the $ Is advertising the best model?

• Instead of buying magazine pages / Spots on TV channels, brands are buying relevance and context through shows and articles, people seeing them, and time of day • But who are they buying them from? • On a social media level Why don’t people who create content get paid? How is advertising changing?

• There’s either a long commercial in the beginning or the traditional interspersed formats – Users have the option to skip the ads, because if they don’t they are opting in which allows google to charge higher rates • Fyi: Youtube Pays people who own the rights on its videos or content in them from the ads that appear on the user uploaded versions Ad Funded: Youtube Model

Chris anderson’s freemium definition: • 5% want to pay to get a premium service • The money generated from those 5% covers for the rest who want it for free It’s like robin hood Fremium: LinkedIn Model

• Monthly/Annual Subscriptions • Buy Special Reports (in some cases) Pay monthly: Zawya Model

• Pay $1.99 per article • 5 articles for $3.99 • 1year access for $24.95 Pay per “article” is also the iTunes model Pay Per Article: MIT Tech review Model

HBR • Online / Offline bundling • Additional “carrots” for subscribing to both The Idea Virus • Available online for free • If you like it you can buy an offline copy Offline Bundling: HBR/Seth Godin Model

• To target the Middle east market (and possibly some other countries) that do not have high online credit card usage: apple made an offline version of mobile me available with a prepaid monthly subscription • World of warcraft and other online games/products do the same Offline packaged Online Sales: Mobile Me

• Free service which is ad-supported • 'Day Pass' option, which removes the ads for 24 hours at a price of 99p or €0.99 • Premium version Register & Get Free: Spotify Model

App Sales: iphone Content

• Follows the concept of: “there are good people who will pay for the things that they like” Charity: Wikipedia / Radiohead

• When you sell your content b2b • In most cases brands buy this content and claim that they did it – It still pays the bills White Labeling

• Eventhough skype charges per usage, it provides operates under a freemium model where customers can use a free version Pay per usage time: Skype Model

• Content specific ads Placement: Google Model

Premium SMS: The RTA Model

Phone Bill: Horoscopes / Directory Model

• Getting users to opt-in for recieveing ads from “carefully selected” partners – E-mail shots – Direct mailers – Potentially: targeted ads Opt-in Db Sale: Eye of Dubai Model

Pay Attention Pay if you like it Pay regardless Pay monthly Ad funded Fremium App Sales Sponsored Placement Pay per article Pay per usage time Register and get it for free Charity Phone Bill Offline packaged online sales White labeling Offline bundling Premium SMS Opt-in Db sale The monetization categories

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Monetizing digital content

by Fadi Khater on Apr 24, 2010

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