Case Study: Digital Campaign for a Sports Portal

HSDCA
Egypt vs. Algeria: Quest for 1m pageviews…

The Brief & Objectives
Obtain 1m page views on the Eurosport Arabia website on the day of the Egypt vs. Algeria football game

We developed 7 digital activities

Received 26 ideas3 of which were implemented

Achieved 120,000 Click Throughs(MSN forecasted of 50,000)

Sat, 2010 – 01 – 28 11:15
A Press Release:In English, Arabic, and French sent to most regional media. Talked about Eurosport Arabia in Arabic sports forums.
3

- No traditional media covered it- All websites copied/covered it - Got 10,000 clicks from Forums

4th Initiative:
Fadi
SEM Campaigns
Multiple Arabic SEM Campaigns leading people to:
Vote for their winner (Polls)
Chat about their teams (Chatroom)
Follow the game live (LiveBox)
SEM Campaigns
Multiple Arabic SEM Campaigns leading people to:
Vote for their winner / (Polls)
Chat about their teams (Chatroom)
Follow the game live (LiveBox)
4

Jan 28: 60,000 clicks, 1.46% CTRJan 29: 92,000 clicks, 1.83% CTR

Make sure you do any amendments here
5

Got over 50 retweets by influencers

Created and advertised a Facebook Page for Egypt vs. Algeria and branded it Eurosport Arabia.
6

- 1000 Fans (likes)- More than3,000 comments and posts- Most popular page on the topic

We also ran a Display
advertising campaign 
7

4.3m impressions0.5% CTR

The Results
Game Score: Egypt 4 – Algeria 0
Website with highest referrals: MSN Messenger
Most visiting country: Egypt
Page Views Achieved: 1,040,000

Case Study: Digital Campaign for a Sports Portal

by Fadi Khater on Aug 24, 2010

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