#TalkBackTweeting Falafel
Menu Why             Activities   ResultsTwitter
Why Twitter§  Just Falafel is doing phenomenally on    Facebook; yet despite many people knowing    the brand, not many a...
Twitter DataHigh Growth                High Mobility                                                  Sources: Twitter int...
Menu Why             Activities   ResultsTwitter
What we didWe made peoplesocially hungrythrough:
Meal Time Conversations
Food Engagement
Mouthwatering Promotions
Driving People to Restaurants
Highlighting a Health Aspect
Discussing Franchising Opps
Location Based Targeting
Follower Based Targeting
Interest Based Targeting
Menu Why             Activities   ResultsTwitter
Results: Impressions8,917,296
Results: Engagements169,536
Results: Followers10,273
Twitter SalesLONDON
JF Sales Trends  Twitter Ad Spend    Gross Sales
JF Sales Trends                             Twitter Ad Spend                               Gross Sales   7 Days    LaterRe...
TwitterFranchisesTURKEY
Results: Franchising                Impressions: 455,000   Clicks on Tweet: "17,421      Site Visits: " 3,737      Retweet...
Twitter Case Study: Just Falafel
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Twitter Case Study: Just Falafel

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A Case Study on Just Falafel's twitter usage - presentation at ArabNet

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Twitter Case Study: Just Falafel

  1. 1. #TalkBackTweeting Falafel
  2. 2. Menu Why Activities ResultsTwitter
  3. 3. Why Twitter§  Just Falafel is doing phenomenally on Facebook; yet despite many people knowing the brand, not many advocates have tried it§  We used twitter to talk to individuals and get them to try Just Falafel through awareness, engagement, and directions for ordering or visiting our restaurants§  Facebook is a community Hub; whereas twitter is a tactical tool to connect with influencers, generate leads, and provide customer care
  4. 4. Twitter DataHigh Growth High Mobility Sources: Twitter internal Data Dec 2012 and Compete US 2012 Industry Relevance Action Orientation
  5. 5. Menu Why Activities ResultsTwitter
  6. 6. What we didWe made peoplesocially hungrythrough:
  7. 7. Meal Time Conversations
  8. 8. Food Engagement
  9. 9. Mouthwatering Promotions
  10. 10. Driving People to Restaurants
  11. 11. Highlighting a Health Aspect
  12. 12. Discussing Franchising Opps
  13. 13. Location Based Targeting
  14. 14. Follower Based Targeting
  15. 15. Interest Based Targeting
  16. 16. Menu Why Activities ResultsTwitter
  17. 17. Results: Impressions8,917,296
  18. 18. Results: Engagements169,536
  19. 19. Results: Followers10,273
  20. 20. Twitter SalesLONDON
  21. 21. JF Sales Trends Twitter Ad Spend Gross Sales
  22. 22. JF Sales Trends Twitter Ad Spend Gross Sales 7 Days LaterRegression Analysis Shows:10% of sales fluctuations are accounted for by Twitter ad spend variation
  23. 23. TwitterFranchisesTURKEY
  24. 24. Results: Franchising Impressions: 455,000 Clicks on Tweet: "17,421 Site Visits: " 3,737 Retweets:" 68 Replies: " 54 Applications: " 43 Turkey Franchising Campaign: 13 – 20 January 2013

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