Twitter Case Study: Just Falafel
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Twitter Case Study: Just Falafel

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A Case Study on Just Falafel's twitter usage - presentation at ArabNet

A Case Study on Just Falafel's twitter usage - presentation at ArabNet

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Twitter Case Study: Just Falafel Presentation Transcript

  • 1. #TalkBackTweeting Falafel
  • 2. Menu Why Activities ResultsTwitter
  • 3. Why Twitter§  Just Falafel is doing phenomenally on Facebook; yet despite many people knowing the brand, not many advocates have tried it§  We used twitter to talk to individuals and get them to try Just Falafel through awareness, engagement, and directions for ordering or visiting our restaurants§  Facebook is a community Hub; whereas twitter is a tactical tool to connect with influencers, generate leads, and provide customer care
  • 4. Twitter DataHigh Growth High Mobility Sources: Twitter internal Data Dec 2012 and Compete US 2012 Industry Relevance Action Orientation
  • 5. Menu Why Activities ResultsTwitter
  • 6. What we didWe made peoplesocially hungrythrough:
  • 7. Meal Time Conversations
  • 8. Food Engagement
  • 9. Mouthwatering Promotions
  • 10. Driving People to Restaurants
  • 11. Highlighting a Health Aspect
  • 12. Discussing Franchising Opps
  • 13. Location Based Targeting
  • 14. Follower Based Targeting
  • 15. Interest Based Targeting
  • 16. Menu Why Activities ResultsTwitter
  • 17. Results: Impressions8,917,296
  • 18. Results: Engagements169,536
  • 19. Results: Followers10,273
  • 20. Twitter SalesLONDON
  • 21. JF Sales Trends Twitter Ad Spend Gross Sales
  • 22. JF Sales Trends Twitter Ad Spend Gross Sales 7 Days LaterRegression Analysis Shows:10% of sales fluctuations are accounted for by Twitter ad spend variation
  • 23. TwitterFranchisesTURKEY
  • 24. Results: Franchising Impressions: 455,000 Clicks on Tweet: "17,421 Site Visits: " 3,737 Retweets:" 68 Replies: " 54 Applications: " 43 Turkey Franchising Campaign: 13 – 20 January 2013