Twitter Case Study: Just Falafel
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Twitter Case Study: Just Falafel

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A Case Study on Just Falafel's twitter usage - presentation at ArabNet

A Case Study on Just Falafel's twitter usage - presentation at ArabNet

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Twitter Case Study: Just Falafel Twitter Case Study: Just Falafel Presentation Transcript

  • #TalkBackTweeting Falafel
  • Menu Why Activities ResultsTwitter
  • Why Twitter§  Just Falafel is doing phenomenally on Facebook; yet despite many people knowing the brand, not many advocates have tried it§  We used twitter to talk to individuals and get them to try Just Falafel through awareness, engagement, and directions for ordering or visiting our restaurants§  Facebook is a community Hub; whereas twitter is a tactical tool to connect with influencers, generate leads, and provide customer care
  • Twitter DataHigh Growth High Mobility Sources: Twitter internal Data Dec 2012 and Compete US 2012 Industry Relevance Action Orientation
  • Menu Why Activities ResultsTwitter
  • What we didWe made peoplesocially hungrythrough:
  • Meal Time Conversations
  • Food Engagement
  • Mouthwatering Promotions
  • Driving People to Restaurants
  • Highlighting a Health Aspect
  • Discussing Franchising Opps
  • Location Based Targeting
  • Follower Based Targeting
  • Interest Based Targeting
  • Menu Why Activities ResultsTwitter
  • Results: Impressions8,917,296
  • Results: Engagements169,536
  • Results: Followers10,273
  • Twitter SalesLONDON
  • JF Sales Trends Twitter Ad Spend Gross Sales
  • JF Sales Trends Twitter Ad Spend Gross Sales 7 Days LaterRegression Analysis Shows:10% of sales fluctuations are accounted for by Twitter ad spend variation
  • TwitterFranchisesTURKEY
  • Results: Franchising Impressions: 455,000 Clicks on Tweet: "17,421 Site Visits: " 3,737 Retweets:" 68 Replies: " 54 Applications: " 43 Turkey Franchising Campaign: 13 – 20 January 2013