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Twitter Case Study: Just Falafel
 

Twitter Case Study: Just Falafel

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A Case Study on Just Falafel's twitter usage - presentation at ArabNet

A Case Study on Just Falafel's twitter usage - presentation at ArabNet

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    Twitter Case Study: Just Falafel Twitter Case Study: Just Falafel Presentation Transcript

    • #TalkBackTweeting Falafel
    • Menu Why Activities ResultsTwitter
    • Why Twitter§  Just Falafel is doing phenomenally on Facebook; yet despite many people knowing the brand, not many advocates have tried it§  We used twitter to talk to individuals and get them to try Just Falafel through awareness, engagement, and directions for ordering or visiting our restaurants§  Facebook is a community Hub; whereas twitter is a tactical tool to connect with influencers, generate leads, and provide customer care
    • Twitter DataHigh Growth High Mobility Sources: Twitter internal Data Dec 2012 and Compete US 2012 Industry Relevance Action Orientation
    • Menu Why Activities ResultsTwitter
    • What we didWe made peoplesocially hungrythrough:
    • Meal Time Conversations
    • Food Engagement
    • Mouthwatering Promotions
    • Driving People to Restaurants
    • Highlighting a Health Aspect
    • Discussing Franchising Opps
    • Location Based Targeting
    • Follower Based Targeting
    • Interest Based Targeting
    • Menu Why Activities ResultsTwitter
    • Results: Impressions8,917,296
    • Results: Engagements169,536
    • Results: Followers10,273
    • Twitter SalesLONDON
    • JF Sales Trends Twitter Ad Spend Gross Sales
    • JF Sales Trends Twitter Ad Spend Gross Sales 7 Days LaterRegression Analysis Shows:10% of sales fluctuations are accounted for by Twitter ad spend variation
    • TwitterFranchisesTURKEY
    • Results: Franchising Impressions: 455,000 Clicks on Tweet: "17,421 Site Visits: " 3,737 Retweets:" 68 Replies: " 54 Applications: " 43 Turkey Franchising Campaign: 13 – 20 January 2013