Ethnography 1
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Ethnography 1

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Ethnography 1 Ethnography 1 Presentation Transcript

  • ETHNOGRAPHY FURKAN KARAMAN
  • Ethnography
    • Learning from people,
    • Finding out what makes them contented,
    • Expressing interest in what is important to them
    • And letting them to teach you to see the world from their point of view.
  • Ethnography Process
  • Observation Types
    • OVERT:
    • Ethnographer informs participants of their study and is transparent about research.
    • COVERT:
    • Ethnography does not inform participants of the study and must balance ethical issue of deception
  •  
  • Ethnographic research access types
  • Ethnographic research access types
  • Ethnographic research access types
  •  
  • Disadvantages of Ethnography
    • Being part of only one group.
    • Translating field notes into data analysis is extremely hard.
    • Ethnography study costs too much
  • Advantages of Ethnography
    • Many people do not act like what they say, Ethnography analyzes cultures or groups tremendously deep, and gets reliable results.
  • Ethnography Studies