The Benefits Of Social Networking

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Microblogging, media sharing and viral marketing - the internet has taken social networking into a new era. Beyond status update innuendo, friend requests and videos of iPhones in blenders - what is …

Microblogging, media sharing and viral marketing - the internet has taken social networking into a new era. Beyond status update innuendo, friend requests and videos of iPhones in blenders - what is the tangible value of modern social networks?

This lightning talk argues that online social networks promote weak ties (Granovetter), and thus is a valuable tool for building and maintaining bridges in your social network.

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  • Some sources:

    Entropy - https://www.eff.org/deeplinks/2010/01/primer-information-theory-and-privacy
    Framingham Heart Study - Wired UK magazine, Nov 09
    Dunbar's Number - http://en.wikipedia.org/wiki/Dunbar_number
    The Economist - http://www.economist.com/science/displaystory.cfm?story_id=13176775
    Facebook & weak ties - http://chrisbourg.wordpress.com/2009/03/12/facebook-and-the-strength-of-weak-ties/
    Modus vivendi – «way of living», Latin phrase signifying an agreement between those whose opinion differ, such as that they agree to disagree
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