THE VALUE OF

SOCIAL
  NET
 WORK
   ING
ENTROPY
1

23

2N
ΔS
YOUR IDENTITY
6,805,900,000
Δ
Δ
Δ


Δ   32.7
Δ           3.6



Δ                       15.7


Δ                       16

    = 32.3 = 99% IDENTIFIABLE
FRAMINGHAM
HEART STUDY
171%
36%
9%
ONLINE
SMILE
15%
INFECTIOUS
MARK
GRANOVETTER
MODUS VIVENDI
INDISPENSABLE
150
FRIENDS
GOES
UP
PROMOTES
WEAK TIES
THANK YOU
FOR THE ATTENTION!
The Benefits Of Social Networking
The Benefits Of Social Networking
The Benefits Of Social Networking
The Benefits Of Social Networking
The Benefits Of Social Networking
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The Benefits Of Social Networking

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Microblogging, media sharing and viral marketing - the internet has taken social networking into a new era. Beyond status update innuendo, friend requests and videos of iPhones in blenders - what is the tangible value of modern social networks?

This lightning talk argues that online social networks promote weak ties (Granovetter), and thus is a valuable tool for building and maintaining bridges in your social network.

Published in: Technology
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Notes
  • Some sources:

    Entropy - https://www.eff.org/deeplinks/2010/01/primer-information-theory-and-privacy
    Framingham Heart Study - Wired UK magazine, Nov 09
    Dunbar's Number - http://en.wikipedia.org/wiki/Dunbar_number
    The Economist - http://www.economist.com/science/displaystory.cfm?story_id=13176775
    Facebook & weak ties - http://chrisbourg.wordpress.com/2009/03/12/facebook-and-the-strength-of-weak-ties/
    Modus vivendi – «way of living», Latin phrase signifying an agreement between those whose opinion differ, such as that they agree to disagree
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The Benefits Of Social Networking

  1. 1. THE VALUE OF SOCIAL NET WORK ING
  2. 2. ENTROPY
  3. 3. 1 23 2N
  4. 4. ΔS
  5. 5. YOUR IDENTITY
  6. 6. 6,805,900,000
  7. 7. Δ Δ Δ Δ 32.7
  8. 8. Δ 3.6 Δ 15.7 Δ 16 = 32.3 = 99% IDENTIFIABLE
  9. 9. FRAMINGHAM HEART STUDY
  10. 10. 171%
  11. 11. 36%
  12. 12. 9%
  13. 13. ONLINE
  14. 14. SMILE
  15. 15. 15%
  16. 16. INFECTIOUS
  17. 17. MARK GRANOVETTER
  18. 18. MODUS VIVENDI
  19. 19. INDISPENSABLE
  20. 20. 150
  21. 21. FRIENDS
  22. 22. GOES UP
  23. 23. PROMOTES WEAK TIES
  24. 24. THANK YOU FOR THE ATTENTION!
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