The Benefits Of Social Networking
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The Benefits Of Social Networking

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Microblogging, media sharing and viral marketing - the internet has taken social networking into a new era. Beyond status update innuendo, friend requests and videos of iPhones in blenders - what is ...

Microblogging, media sharing and viral marketing - the internet has taken social networking into a new era. Beyond status update innuendo, friend requests and videos of iPhones in blenders - what is the tangible value of modern social networks?

This lightning talk argues that online social networks promote weak ties (Granovetter), and thus is a valuable tool for building and maintaining bridges in your social network.

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  • Some sources:

    Entropy - https://www.eff.org/deeplinks/2010/01/primer-information-theory-and-privacy
    Framingham Heart Study - Wired UK magazine, Nov 09
    Dunbar's Number - http://en.wikipedia.org/wiki/Dunbar_number
    The Economist - http://www.economist.com/science/displaystory.cfm?story_id=13176775
    Facebook & weak ties - http://chrisbourg.wordpress.com/2009/03/12/facebook-and-the-strength-of-weak-ties/
    Modus vivendi – «way of living», Latin phrase signifying an agreement between those whose opinion differ, such as that they agree to disagree
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The Benefits Of Social Networking The Benefits Of Social Networking Presentation Transcript

  • THE VALUE OF SOCIAL NET WORK ING
  • ENTROPY
  • 1 23 2N
  • ΔS
  • YOUR IDENTITY
  • 6,805,900,000
  • Δ Δ Δ Δ 32.7
  • Δ 3.6 Δ 15.7 Δ 16 = 32.3 = 99% IDENTIFIABLE
  • FRAMINGHAM HEART STUDY
  • 171%
  • 36%
  • 9%
  • ONLINE
  • SMILE
  • 15%
  • INFECTIOUS
  • MARK GRANOVETTER
  • MODUS VIVENDI
  • INDISPENSABLE
  • 150
  • FRIENDS
  • GOES UP
  • PROMOTES WEAK TIES
  • THANK YOU FOR THE ATTENTION!