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  • 1. Online Journalism Multiplatform publishing and digital storytelling Makerere University July 2011 Kampala Uganda Peter Verweij
  • 2. Digital Revolution
    • Computer and computer network
    • Network Society: Manual Castells
    • Digitalization of information
      • From 3 analogue to 1 digital carrier
      • Text, audio, video, stills are all in bits and bytes
    • What are the consequences for journalism?
  • 3. NEWS HARDCOPY ONLINE DIGITAL STORY TELLING PUBLIC Tools: mobile reporting Web2.0 real time web streaming Multiplatform Convergence Management Citizen reporting moderation Interface Integration
  • 4. Digitalization is Convergence
    • Economic Convergence
      • Cooperation between newspapers, TV, radio and online
      • Cross platform publishing: same content on more platforms
      • Business models: advantages of scale
        • Problem of monopolies in media
    • Journalistic Convergence
      • Digital storytelling; integrating text audio and video, using the strong points
      • Each medium has a different grammar
      • Goal: better story telling, better informing te public
  • 5. Business models for online
    • Print: readership is down for national as regional
    • Dropping income for ads
    • Slashing budget, less journalists
    • Income from the web is small
        • Free, payed by advertising
        • Payed, only for specialized news
        • Partly free
        • Apps for cell phones
        • E-readers
        • Clay Shirkey: there is no business model
  • 6. Convergence
    • Cooperation between media over the platforms
    • Levels of convergence
        • Cross reference
        • Copy content; shovelware
        • Cooperation in production and re-using content
        • Joint production in converged newsroom
          • Example Die Burger in South Africa
          • Management models and new roles; assignment editor, central desk, producer
          • Centralized or decentralized production
          • Deadlines or rolling deadlines: news first
  • 7. Role of the Public
    • One way communication: Berelson two step flow; sender and receiver model;
    • Two way communication through the internet: interaction; (Jay Rosen)
    • Readers is talking back
    • Readers are senders and journalists: blogs and twitter
    • Citizen reporting
    • We media: (Dan Gilmor)
  • 8. Broadcasting versus web
    • One way
    • Centralized
    • Controlled
    • Smart network,
    • “ dumb” terminals
    • One-to-many
    • Two Way
    • Decentralized
    • Decontrolled
    • “ Dumb” network,
    • smart terminals
    • Few-to-few, one-to-
    • few, one-to-one and
    • one-to-many
  • 9. Broadcasting versus web 2
    • Strongly vertical,
    • weakly horizontal
    • Atomized audience:
    • connected up,
    • disconnected from
    • each other
    • Channels are
    • scarce, attention
    • abundant
    • Strongly horizontal
    • and vertical
    • Audience
    • atomization
    • overcome: falling
    • costs to connect
    • • Attention is scarce,
    • channels (sites) are
    • abundant
  • 10. Assignment
    • Compare and analyze: Online and Hardcopy
      • For example Monitor: online, radio and newspapers
    • Criteria for analysis:
      • Business model
      • Cross platform publications
      • Levels of convergence
      • Digital story telling: how much audio, video, text, stills
      • Lay out
      • Linking to sources
  • 11. Assignment 2
    • 3-4 subgroups
    • Analysis and presentation on ppt
    • 1 before lunch, 2 after lunch
    • Educational purpose
      • Prepare students for online production
      • Study examples and understand the problems and limits