SlideShare a Scribd company logo
1 of 54
Download to read offline
The real human
experience of the
internet of things
Martin Charlier
@marcharlier
@fjord
The real human experience of the internet of things
 Services can become more „human‟.
 How design fits into this.
What I‟m going to talk about
The Economist, 2002
Music
Retail
News & Publishing
Photography, Film & Television
Communication
Travel & Transportation
Banking
Health & Wellness
Digital is changing industries
Many people
⇵
One computer
One person
⇵
One computer
One person
⇵
Many computers
2013
Computing is
becoming
shapeless
Embedded in things and environment.
Embedded in things and environment.
Understand speech, gestures, context.
Embedded in things and environment.
Understand speech, gestures, context.
Make decisions and take action.
2013
Computing is
becoming
shapeless.
It starts to become
more human.
The real human experience of the internet of things
Tom Igoe, Dan O‟Sullivan
Physical Computing
“How the computer sees us.”
How it will see us?
Services can
become more
human too.
But we need to be
careful.
How about gesture-controlled online
banking on your TV?
Designer #2
*facepalm*
Designer #1
What‟s the future going to
be like?
Designer #1
“I‟d rather eat you”
Thanks! @rivalee
Unexpected item
in the bagging
area.
Telegraph.co.uk, 2010
Sony TV advert patent
Microsoft XBOX One
Victor Johansson: The Escape Jacket
Steffen Fiedler: Instruments of Politeness
Adam Harvey: Camouflage from Computer Vision
www.cvdazzle.com
Design needs to
make services
human.
DESIGN TO
DISAPPEAR
The real human experience of the internet of things
Interaction
Time
REMOVE THE
INTERFACE
1. A driver approaches her car.
2. Takes her smartphone out of her purse.
3. Turns her phone on.
4. Slides to unlock her phone.
5. Enters her passcode into her phone.
6. Swipes through a sea of icons, trying to
find the app.
7. Taps the desired app icon.
8. Waits for the app to load.
9. Looks at the app, and tries figure out (or
remember) how it works.
10. Makes a best guess about which menu
item to hit to unlock doors and taps that
item.
11. Taps a button to unlock the doors.
12. The car doors unlock.
13. She opens her car door.
Golden Krishna: nointerface.tumblr.com
Golden Krishna: nointerface.tumblr.com
1. A driver approaches her car.
Takes her smartphone out of her purse.
Turns her phone on.
Slides to unlock her phone.
Enters her passcode into her phone.
Swipes through a sea of icons, trying to
find the app.
Taps the desired app icon.
Waits for the app to load.
Looks at the app, and tries figure out (or
remember) how it works.
Makes a best guess about which menu
item to hit to unlock doors and taps that
item.
Taps a button to unlock the doors.
2. The car doors unlock.
3. She opens her car door.
The real human experience of the internet of things
NEEDS
The real human experience of the internet of things
The real human experience of the internet of things
“Objects +”
Umbrella +
Body scale +
Signage +
Pill bottle +
CREATEOPEN
SERVICES
The real human experience of the internet of things
VOY „Ugle‟
www.voyoslo.com
OnTrees
www.ontrees.com
UNDERSTAND
HUMANS
Nikos A. Salingaros
Human scale
Gary Hustwit „Urbanized‟
Human scale
Masahiro Mori
The uncanny valley
cute creepy
User experience
Sensing technology
Sweet spot
UNDERSTAND HUMANS
CREATE OPEN SERVICES
DESIGN AROUND NEEDS
REMOVE THE INTERFACE
DESIGN TO DISAPPEAR
Every product is a
service waiting to
happen.
(Malin Mäki)
And vice versa.
Thank you.
Martin Charlier
@marcharlier
@fjord
martin.charlier@fjord.co.uk

More Related Content

What's hot

10 Key Themes from SxSW 2014
10 Key Themes from SxSW 201410 Key Themes from SxSW 2014
10 Key Themes from SxSW 2014Luminary Labs
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeawaysHavas
 
Fjord at Mobile World Congress 2015
Fjord at Mobile World Congress 2015Fjord at Mobile World Congress 2015
Fjord at Mobile World Congress 2015Fjord
 
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
 
What Is Digital Social Innovation?
What Is Digital Social Innovation?What Is Digital Social Innovation?
What Is Digital Social Innovation?Crowdsourcing Week
 
The Impact of Data in Technology Today
The Impact of Data in Technology TodayThe Impact of Data in Technology Today
The Impact of Data in Technology TodayNetApp
 
trendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGStrendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
 
CES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UKCES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UKOgilvyOne Worldwide
 
Zenith. Tendencias 2017
Zenith. Tendencias 2017Zenith. Tendencias 2017
Zenith. Tendencias 2017Zenith España
 
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja Alec Coughlin
 
Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015DMI
 
Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!Luminary Labs
 
The 2016 IT Trend Showcase
The 2016 IT Trend ShowcaseThe 2016 IT Trend Showcase
The 2016 IT Trend Showcaseflowil
 
Imagination for BIMA Hair of the Dog SXSW 2017
Imagination for BIMA Hair of the Dog SXSW 2017 Imagination for BIMA Hair of the Dog SXSW 2017
Imagination for BIMA Hair of the Dog SXSW 2017 ImaginationGlobal2017
 
Demystifying Artificial Intelligence
Demystifying Artificial IntelligenceDemystifying Artificial Intelligence
Demystifying Artificial IntelligenceScopernia
 
Big data in foods & IBM Chef Watson agrofood park
Big data in foods  & IBM Chef Watson    agrofood parkBig data in foods  & IBM Chef Watson    agrofood park
Big data in foods & IBM Chef Watson agrofood parkAnders Quitzau
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Radek Kotlarek
 

What's hot (20)

10 Key Themes from SxSW 2014
10 Key Themes from SxSW 201410 Key Themes from SxSW 2014
10 Key Themes from SxSW 2014
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
 
Fjord at Mobile World Congress 2015
Fjord at Mobile World Congress 2015Fjord at Mobile World Congress 2015
Fjord at Mobile World Congress 2015
 
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015
 
What Is Digital Social Innovation?
What Is Digital Social Innovation?What Is Digital Social Innovation?
What Is Digital Social Innovation?
 
Disrupt or be disrupted
Disrupt or be disruptedDisrupt or be disrupted
Disrupt or be disrupted
 
The Impact of Data in Technology Today
The Impact of Data in Technology TodayThe Impact of Data in Technology Today
The Impact of Data in Technology Today
 
trendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGStrendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGS
 
CES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UKCES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UK
 
Enterprise Intelligence
Enterprise IntelligenceEnterprise Intelligence
Enterprise Intelligence
 
Zenith. Tendencias 2017
Zenith. Tendencias 2017Zenith. Tendencias 2017
Zenith. Tendencias 2017
 
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
 
Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015Top 10 Mobile Trends 2015
Top 10 Mobile Trends 2015
 
Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!Health Tech: Here Come the Internet Kids!
Health Tech: Here Come the Internet Kids!
 
The 2016 IT Trend Showcase
The 2016 IT Trend ShowcaseThe 2016 IT Trend Showcase
The 2016 IT Trend Showcase
 
Imagination for BIMA Hair of the Dog SXSW 2017
Imagination for BIMA Hair of the Dog SXSW 2017 Imagination for BIMA Hair of the Dog SXSW 2017
Imagination for BIMA Hair of the Dog SXSW 2017
 
Demystifying Artificial Intelligence
Demystifying Artificial IntelligenceDemystifying Artificial Intelligence
Demystifying Artificial Intelligence
 
Big data in foods & IBM Chef Watson agrofood park
Big data in foods  & IBM Chef Watson    agrofood parkBig data in foods  & IBM Chef Watson    agrofood park
Big data in foods & IBM Chef Watson agrofood park
 
EBS Designing NQDC
EBS Designing NQDCEBS Designing NQDC
EBS Designing NQDC
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3
 

Similar to The real human experience of the internet of things

We Are A Stylist App
We Are A Stylist AppWe Are A Stylist App
We Are A Stylist AppSonia Sanchez
 
#MobileRevolution: How Mobile Is (Still) Changing The World
#MobileRevolution: How Mobile Is (Still) Changing The World#MobileRevolution: How Mobile Is (Still) Changing The World
#MobileRevolution: How Mobile Is (Still) Changing The WorldAlexandre Jubien
 
Mobile UX: We're Still Human by Chris Scull
Mobile UX: We're Still Human by Chris ScullMobile UX: We're Still Human by Chris Scull
Mobile UX: We're Still Human by Chris ScullDigitalMarketingShow
 
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...Mobile UX: We’re still human- Understanding the people behind the screen, Rea...
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...Internet World
 
Mobile UX - We're still human!
Mobile UX -  We're still human!Mobile UX -  We're still human!
Mobile UX - We're still human!Reading Room
 
Wearable Techology 2014
Wearable Techology 2014Wearable Techology 2014
Wearable Techology 2014Timothy Evans
 
Mobile LA: Hypebusters: Beware of Mobile Pixie Dust
Mobile LA: Hypebusters: Beware of Mobile Pixie DustMobile LA: Hypebusters: Beware of Mobile Pixie Dust
Mobile LA: Hypebusters: Beware of Mobile Pixie DustDigiday
 
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1power to the pixel
 
Apps vs Browser
Apps vs BrowserApps vs Browser
Apps vs BrowserWunderman
 
Final Project Satterfield
Final Project SatterfieldFinal Project Satterfield
Final Project SatterfieldShannon Traynor
 
Digiday Mobile - Mobile AR, Look Out For the Snake Oil
Digiday Mobile - Mobile AR, Look Out For the Snake OilDigiday Mobile - Mobile AR, Look Out For the Snake Oil
Digiday Mobile - Mobile AR, Look Out For the Snake OilMatthew Szymczyk
 
Shifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive InternetShifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive InternetTom Goodwin
 
BAQMaR - Mobile conference
BAQMaR - Mobile conferenceBAQMaR - Mobile conference
BAQMaR - Mobile conferenceBAQMaR
 
Steve jobs iphone launch 2007
Steve jobs iphone launch 2007Steve jobs iphone launch 2007
Steve jobs iphone launch 2007Chinar Goel
 
Final year project 1 present
Final year project 1 presentFinal year project 1 present
Final year project 1 presentDea Xtrik
 
Mobile Makeover Month: Ideation (for human beings)
Mobile Makeover Month: Ideation (for human beings)Mobile Makeover Month: Ideation (for human beings)
Mobile Makeover Month: Ideation (for human beings)Reading Room
 
Echelon Ignite Thailand Keynote : The Mobile Road
Echelon Ignite Thailand Keynote : The Mobile RoadEchelon Ignite Thailand Keynote : The Mobile Road
Echelon Ignite Thailand Keynote : The Mobile RoadAdrian Stewart
 

Similar to The real human experience of the internet of things (20)

Future insights
Future insightsFuture insights
Future insights
 
We Are A Stylist App
We Are A Stylist AppWe Are A Stylist App
We Are A Stylist App
 
#MobileRevolution: How Mobile Is (Still) Changing The World
#MobileRevolution: How Mobile Is (Still) Changing The World#MobileRevolution: How Mobile Is (Still) Changing The World
#MobileRevolution: How Mobile Is (Still) Changing The World
 
Mobile UX: We're Still Human by Chris Scull
Mobile UX: We're Still Human by Chris ScullMobile UX: We're Still Human by Chris Scull
Mobile UX: We're Still Human by Chris Scull
 
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...Mobile UX: We’re still human- Understanding the people behind the screen, Rea...
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...
 
Mobile UX - We're still human!
Mobile UX -  We're still human!Mobile UX -  We're still human!
Mobile UX - We're still human!
 
Wearable Techology 2014
Wearable Techology 2014Wearable Techology 2014
Wearable Techology 2014
 
Mobile LA: Hypebusters: Beware of Mobile Pixie Dust
Mobile LA: Hypebusters: Beware of Mobile Pixie DustMobile LA: Hypebusters: Beware of Mobile Pixie Dust
Mobile LA: Hypebusters: Beware of Mobile Pixie Dust
 
Josh Clark - Designing for Touch
Josh Clark - Designing for TouchJosh Clark - Designing for Touch
Josh Clark - Designing for Touch
 
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...
 
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1
 
Apps vs Browser
Apps vs BrowserApps vs Browser
Apps vs Browser
 
Final Project Satterfield
Final Project SatterfieldFinal Project Satterfield
Final Project Satterfield
 
Digiday Mobile - Mobile AR, Look Out For the Snake Oil
Digiday Mobile - Mobile AR, Look Out For the Snake OilDigiday Mobile - Mobile AR, Look Out For the Snake Oil
Digiday Mobile - Mobile AR, Look Out For the Snake Oil
 
Shifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive InternetShifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive Internet
 
BAQMaR - Mobile conference
BAQMaR - Mobile conferenceBAQMaR - Mobile conference
BAQMaR - Mobile conference
 
Steve jobs iphone launch 2007
Steve jobs iphone launch 2007Steve jobs iphone launch 2007
Steve jobs iphone launch 2007
 
Final year project 1 present
Final year project 1 presentFinal year project 1 present
Final year project 1 present
 
Mobile Makeover Month: Ideation (for human beings)
Mobile Makeover Month: Ideation (for human beings)Mobile Makeover Month: Ideation (for human beings)
Mobile Makeover Month: Ideation (for human beings)
 
Echelon Ignite Thailand Keynote : The Mobile Road
Echelon Ignite Thailand Keynote : The Mobile RoadEchelon Ignite Thailand Keynote : The Mobile Road
Echelon Ignite Thailand Keynote : The Mobile Road
 

More from Fjord

Designed Intelligence
Designed IntelligenceDesigned Intelligence
Designed IntelligenceFjord
 
Fjord Trends @ CES 2019
Fjord Trends @ CES 2019Fjord Trends @ CES 2019
Fjord Trends @ CES 2019Fjord
 
Fjord Trends 2019
Fjord Trends 2019 Fjord Trends 2019
Fjord Trends 2019 Fjord
 
Fjord Trends 2018
Fjord Trends 2018  Fjord Trends 2018
Fjord Trends 2018 Fjord
 
Data+design
Data+design Data+design
Data+design Fjord
 
Fjord Design From Within
Fjord Design From WithinFjord Design From Within
Fjord Design From WithinFjord
 
Fjord Equinox: data + design
Fjord Equinox: data + designFjord Equinox: data + design
Fjord Equinox: data + designFjord
 
Fjord Equinox: Living Business
Fjord Equinox: Living BusinessFjord Equinox: Living Business
Fjord Equinox: Living BusinessFjord
 
Fjord Equinox: strategy prototyping
Fjord Equinox: strategy prototypingFjord Equinox: strategy prototyping
Fjord Equinox: strategy prototypingFjord
 
Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?Fjord
 
Fjord Equinox: where is design now?
Fjord Equinox: where is design now?Fjord Equinox: where is design now?
Fjord Equinox: where is design now?Fjord
 
Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil Fjord
 
Fjord CES 2017: What We Saw
Fjord CES 2017: What We SawFjord CES 2017: What We Saw
Fjord CES 2017: What We SawFjord
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017 Fjord
 
The Love index
The Love indexThe Love index
The Love indexFjord
 
Mindset Segmentation
Mindset SegmentationMindset Segmentation
Mindset SegmentationFjord
 
Cannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health InnovationCannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health InnovationFjord
 
Fjord Trends 2016 -Italiano
Fjord Trends 2016 -ItalianoFjord Trends 2016 -Italiano
Fjord Trends 2016 -ItalianoFjord
 
Fjord Trends 2016 (German)
Fjord Trends 2016 (German)Fjord Trends 2016 (German)
Fjord Trends 2016 (German)Fjord
 
Fjord Trends 2016 en castellano
Fjord Trends 2016 en castellanoFjord Trends 2016 en castellano
Fjord Trends 2016 en castellanoFjord
 

More from Fjord (20)

Designed Intelligence
Designed IntelligenceDesigned Intelligence
Designed Intelligence
 
Fjord Trends @ CES 2019
Fjord Trends @ CES 2019Fjord Trends @ CES 2019
Fjord Trends @ CES 2019
 
Fjord Trends 2019
Fjord Trends 2019 Fjord Trends 2019
Fjord Trends 2019
 
Fjord Trends 2018
Fjord Trends 2018  Fjord Trends 2018
Fjord Trends 2018
 
Data+design
Data+design Data+design
Data+design
 
Fjord Design From Within
Fjord Design From WithinFjord Design From Within
Fjord Design From Within
 
Fjord Equinox: data + design
Fjord Equinox: data + designFjord Equinox: data + design
Fjord Equinox: data + design
 
Fjord Equinox: Living Business
Fjord Equinox: Living BusinessFjord Equinox: Living Business
Fjord Equinox: Living Business
 
Fjord Equinox: strategy prototyping
Fjord Equinox: strategy prototypingFjord Equinox: strategy prototyping
Fjord Equinox: strategy prototyping
 
Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?
 
Fjord Equinox: where is design now?
Fjord Equinox: where is design now?Fjord Equinox: where is design now?
Fjord Equinox: where is design now?
 
Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil
 
Fjord CES 2017: What We Saw
Fjord CES 2017: What We SawFjord CES 2017: What We Saw
Fjord CES 2017: What We Saw
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017
 
The Love index
The Love indexThe Love index
The Love index
 
Mindset Segmentation
Mindset SegmentationMindset Segmentation
Mindset Segmentation
 
Cannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health InnovationCannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health Innovation
 
Fjord Trends 2016 -Italiano
Fjord Trends 2016 -ItalianoFjord Trends 2016 -Italiano
Fjord Trends 2016 -Italiano
 
Fjord Trends 2016 (German)
Fjord Trends 2016 (German)Fjord Trends 2016 (German)
Fjord Trends 2016 (German)
 
Fjord Trends 2016 en castellano
Fjord Trends 2016 en castellanoFjord Trends 2016 en castellano
Fjord Trends 2016 en castellano
 

Recently uploaded

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 

Recently uploaded (20)

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 

The real human experience of the internet of things

Editor's Notes

  1. Hi, my name is Martin
  2. I work for a design consultancy called FJORDWe specialise in digital service design
  3. I’m going to talk about an opportunity we see at fjord for services to become more human – and I’m going to try and unpack what we mean by thatAnd then how I see design fitting into this.
  4. So I was 17 when this was the cover of the economist (and I didn’t really know what the economist was back then).And I have grown up with computers and mobiles,and that’s the perspective I want to take here really
  5. Digital technology has really changed a lot of industries, and we all here know that.And like the economist pointed out more than 10 years ago, it’s been very much the mobile that has been central to this change in the last couple of years.
  6. But I think the mobile is just one step in a bigger evolution of computing.I personally really like Mark Weiser’s way of talking this:We moved from mainframes, to PCs and are now headed for a world of ubiquitous computing.
  7. So 11 years later, when the computer is everywhere, it becomes shapeless – the mobile phone or the PC are no longer the defining objects.
  8. Computers are now small enough to be embedded in things and our environment
  9. They start to be powerful enough to do things like natural language processing, or use computer vision to see our gestures
  10. And they become interconnected and talk to each other to make decisions or take actions
  11. I think this means computing starts to become more human.
  12. Here is what I mean by that:These pictures are a bit extreme, but this is what computing looked like until 5 years ago, right?
  13. And in their book Physical Computing, Tom Igoe and Dan O’Sullivan presented this illustration to describe how the computer sees us.We hear in stereo, but only see in 2D, and might as well only have one finger to tap buttons in sequence.
  14. But as computing advances, my hope is that this sketch gradually turns into something that looks much closer like a human.
  15. And with computing becoming more human, our digital services have the opportunity to become more human with them.But there is a risk.
  16. I find it remarkable that when I talk to other designers in my generation about this stuff,to people you might call ’digital natives’, that surround themselves with technology,that the ideas of how we might use computing going forward are not exactly received with great excitement.But actually with a kind of frustration or a disappointmentI think this is frustration and disappointment about the ways technology is applied
  17. This is a photo a colleague of mine took.And it’s an example of this ill-considered use of technology.We need to understand the real use of technology better before we just apply it mindlessly
  18. It’s about making things that people actually need. Here is a screenshot of a tumblr blog collecting pictures of people scanning QR codesUnfortunately it has no posts yet.
  19. Everybody that has experienced this at a self checkout till, knows that it is a frustrating and even somewhat humiliating experience.And as this type of interaction increasingly becomes a major touchpoint with a brand or a service, we have to make sure it is better designed
  20. But more importantly, we have to recognisethe extend to which these new technologies can and will reach into our lives.This for example, is a drinks vending machine that uses computer vision to figure out if you are male or female and what age you roughly are, to then show you a selection of available drinks, according to what its creators thought was appropriate.
  21. This example is a patent application by Sony. The idea is TV advertising that can be skipped when the user actively engages in it, in this case by standing up from his couch and saying 'McDonalds'.----- Meeting Notes (09/06/2013 19:08) -----explain this
  22. And if you have followed the press around Microsofts plans with XBOX One, you will have read about their ideas for charging for films based on how many people actually watch them, or charging advertisers based on the actual number of eyeballs watching the commercial.
  23. Going back to my point about the designers growing up with this stuff. It strikes me that there are beautiful projects exploring the human side to this technological development.This is 'the escape jacket' by victor johansson, a suit jacket that cuts your phones signal reception when you put it in the inside pocket.
  24. Another example, where designer Steffen Fiedler created instruments that allow their users to trick the sensors of their smart devices.How we might be able to tell lies and make sure the sensor data matches what we said.
  25. Or this: An ongoing experiment by Adam Harvey about using makeup and hair styling in ways that stop facial recognition algorithms from working. In the bottom, the algorithm is able to detect a human face, whereas in the top it fails.I find it fascinating that future aesthetics and fashion might be influenced by human needs such as being able to escape technology.----- Meeting Notes (09/06/2013 19:08) -----combine that with the xboxexample--we once were hiding technology from people, now we’re hiding people from technology. (SAM)
  26. So how can design make new services more human?I'd like to share with you 5 approaches that I think are a first step in the right direction.
  27. Design to disappear
  28. The nest thermostate is a perfect example of this design approach. By learning about the user and increasingly making decisions based on its collected data, this product is designed to have a diminishing effect on the need for interaction with it.
  29. Over time, the frequency and intensity of interaction with the product gets less. The nest is designed to disappear from your life.
  30. Remove the interface
  31. Designer Golden Krishna has started somewhat of a movement he calls 'the best interface is no interface'. And he is collecting examples of products of services that removed the interface.One of his examples is this.Imagine you could open your car using your smartphone.The list on the left lists all steps involved to achieve that. There are 13 in total.
  32. If you remove the steps that are related to interaction with an interface, you're left with three:- a driver approaches her car- the car doors unlock- she opens her car doorThis is the kind of design we should strive for.
  33. And in fact, automotive manufacturers have made this possible already a few years ago. We should use the technology we have today to build these natural systems.There is too much obsession with thinking about touch screens and computers. Remove the interface, even just as a thought experiment, to explore if you can build a more human service.
  34. Design around needsThis is about making products and services that fulfill human needs.
  35. I’m not convinced having twitter in your car dashboard is really necessary.
  36. Or having apps on your fridge.In fact, I wonder if the only people visiting this page of the Samsung website are people who are preparinga talk about the internet of things and need a screenshot of it.
  37. A way of thinking about products that fulfill needs that I like is to think of the next natural evolution of an object.Take the object, and add the natural next step to it. I call them Objects +
  38. This is an Umbrella +,it's an umbrella that also knows if it is going to rain, so it lights up when it is going to rain to remind you to take it when you walk past it.Note: It doesn't send you a notification, and it doesn't require an interface, it's all just part of the object.Service and product
  39. This is a body scale +It's a body scale that stores the individual measurements so that you can view them over time.It seems obvious, doesn't it?
  40. This is signage +It’s connected signage that can change based on time of day and based on actual events in the surroundings of the sign.
  41. This is a pill bottle +It's a pill bottle that also reminds its owner when it is time to take the medication. But it goes even further. It connects to the pharmacy and concerend carers. But what I like about it especially is that they considered the interface: one of the ways to receive the reminder is a simple phone call. Which is a really appropriate medium for eldery people for example.The challenge with this stuff:infrastrucutre on the other side is necessaryhealthcare system needs to receive this infoumbrella needs wifi..
  42. Create open services.This isn't about open source, but about designing services that can be built on top of in some way.
  43. Quite a literal example isIf This Then That.It allows users to set up simple behaviours like every time I'm tagged in a facebook photo, download a copy into my Dropbox.And this is now going beyond the web, you can build behaviours around phyiscal products too, like philips hue internet connected lightbulbs.
  44. Here is a less literal example. This is also an open product. It's a beautiful internet connected owl by norwegian studio VOY.You can put it somewhere and use your iphone to turn the owl's head from wherever you are in the world.I like this idea that if I put this into my girlfriend's house, the two of us will have give the colours the meaning. It's an open product because the user brings the meaning to it.
  45. And this: OnTreesis a bank aggregator service. It gives users a combined view of all their bank accounts, and also let's them see visualisations of your spending, based on what it can derive from your statements.I think this is brilliant and wonder why it took so long. Of course to owners of a service, this might feel like you're losing control over your customer, when they don't use your app to do banking anymore. But I firmly believe that this kind of openness is the future. So there needs to be a new approach to brand.
  46. Understand humansThis is about physiology,recognisingthat we are homo sapiens and how our body works, and our senses and how we react to our environment. Some of this goes back to our ancestors and is left over from millions of years of evolution.
  47. Architecture has this idea of human scale in spaces and buildings. For example: It’s about understanding how a low ceiling makes you feel in comparison to a high ceiling, or a square space compared to a curved one.
  48. It goes unnoticed by most people that these ideas are in many spaces we use everyday. For example: Beyond a distance of 100m by 100m, it’s difficult to see individual movements and people – and you feel less comfortable. That’s why squares in old cities are oftensmaller than 100 meters.
  49. I think that in digital technology, there are also some fundamental human parameters that affect our emotional reaction for example. The 'uncanny valley' is perhaps one of those. In an over-simplified way, you could say it describes that as robots or computer animations get more human like, there is a drop in the emotional reaction to them.----- Meeting Notes (09/06/2013 19:08) -----explain this
  50. In a nutshell, it describes that many people find the left robot cute, and the right robot creepy, although it is much more like a human
  51. We think there are similar effects in digital technology as well. Where the user experience actually drops in quality although a system or service uses lots of sensing technology to make it more contextual and personalised.The keyis to aim for the right sweet spot of using sensing technology, but not too much of it.
  52. SoDesign is more important than ever before in all of this. I hope I was able to give you a good idea not just WHY, but also HOW.
  53. The thought I would like to leave you all with is this: As my colleague Malin put it the other day: Every product is a service waiting to happen now. And vice versa.It’s really exciting how the internet of things and M2M can enable great new product-service combinations.It's now a time where your industry rules can be re-written. Product companies might become service providers, and service providers might become product companies.But to make these new services and products successful, we need to carefully design them around people and their behaviours.