Fjord @ Next 11: The System is the World

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Louisa Heinrich, Group Strategy Director from Fjord presented during the mobile track at Next 11. The overall theme of the conference was Data Love. find more information about fjord here: www.fjordnet.com

Published in: Design

Fjord @ Next 11: The System is the World

  1. 1. The System is the WorldNEXT 2011Louisa Heinrich@fjord
  2. 2. Hi, I’m Louisa Heinrich, I work in Service Design.Slide 2 © Fjord 2010 | Confidential
  3. 3. But what exactly is Service Design?Slide 3 © Fjord 2010 | Confidential
  4. 4. Slide 4 © Fjord 2010 | Confidential
  5. 5. Services have multipletouchpoints with di erent uses,depending on your needs. Slide 5 © Fjord 2010 | Confidential
  6. 6. They come in many flavours…Slide 6 © Fjord 2010 | Confidential
  7. 7. A range of shapesand sizes. Slide 7 © Fjord 2010 | Confidential
  8. 8. But the real magic happens behind the scenes, and we never even think about it.Slide 8 © Fjord 2010 | Confidential
  9. 9. Every service is a complex systemof moving parts... Slide 9 © Fjord 2010 | Confidential
  10. 10. all of which worktogether to enablesomething important. Slide 10 © Fjord 2010 | Confidential
  11. 11. Complex systems underlie all kinds of services.Slide 11 © Fjord 2010 | Confidential
  12. 12. At Fjord, we design world class digital services We design digital services that transform businesses and help shape tomorrow’s world.Slide 12 © Fjord 2010 | Confidential
  13. 13. Our landscape has changed.Slide 13 © Fjord 2010 | Confidential
  14. 14. The Old TestamentSlide 14 © Fjord 2010 | Confidential
  15. 15. In the beginning there was technology…Slide 15 © Fjord 2010 | Confidential
  16. 16. and lo, the geeks brought the gospel down from the mountain to the people.Slide 16 © Fjord 2010 | Confidential
  17. 17. But sometimes the gospel wasn’t all that relevant. Slide 17 © Fjord 2010 | Confidential
  18. 18. The New Testament (or, the Gospel according to Fjord)Slide 18 © Fjord 2010 | Confidential
  19. 19. Reality: in the beginning there were people. Slide 19 © Fjord 2010 | Confidential
  20. 20. People want to feel good. Slide 20 © Fjord 2010 | Confidential
  21. 21. Smartphones have put more power in people’s hands than ever beforeSlide 21 © Fjord 2010 | Confidential
  22. 22. And technology is catching up withour imagination… Slide 22 © Fjord 2010 | Confidential
  23. 23. So how do we invent things now? (the 10 7 new Commandments)Slide 23 © Fjord 2010 | Confidential
  24. 24. 1. Thou shalt begin with people.Slide 24 © Fjord 2010 | Confidential
  25. 25. 2. Thou shalt understand technology,but not worship it. Slide 25 © Fjord 2010 | Confidential
  26. 26. 3. Thou shalt connect people indeeper ways Slide 26 © Fjord 2010 | Confidential
  27. 27. 3. Thou shalt connect people indeeper ways Slide 27 © Fjord 2010 | Confidential
  28. 28. Connections are about content, too…MySpace mobile-first service innovation and designSlide 28 © Fjord 2010 | Confidential
  29. 29. 4. Thou shalt put itin their hands asearly as possible. Slide 29 © Fjord 2010 | Confidential
  30. 30. 5. Thou shalt be humble. Slide 30 © Fjord 2010 | Confidential
  31. 31. 6. And brave. Slide 31 © Fjord 2010 | Confidential
  32. 32. 7. Thou shalt never think thou hast finished. Slide 32 © Fjord 2010 | Confidential
  33. 33. And lo, thou shalt be fruitful!Slide 33 © Fjord 2010 | Confidential
  34. 34. Danke!www.fjordnet.comlouisa.heinrich@fjordnet.comFollow us at @fjord

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