Fjord @ Next 11: The System is the World

The System is the WorldNEXT 2011Louisa Heinrich@fjord

Hi, I’m Louisa Heinrich, I work in Service Design.Slide 2 © Fjord 2010 | Confidential

But what exactly is Service Design?Slide 3 © Fjord 2010 | Confidential

Services have multipletouchpoints with di erent uses,depending on your needs. Slide 5 © Fjord 2010 | Confidential

They come in many ﬂavours…Slide 6 © Fjord 2010 | Confidential

A range of shapesand sizes. Slide 7 © Fjord 2010 | Confidential

But the real magic happens behind the scenes, and we never even think about it.Slide 8 © Fjord 2010 | Confidential

Every service is a complex systemof moving parts... Slide 9 © Fjord 2010 | Confidential

all of which worktogether to enablesomething important. Slide 10 © Fjord 2010 | Confidential

Complex systems underlie all kinds of services.Slide 11 © Fjord 2010 | Confidential

At Fjord, we design world class digital services We design digital services that transform businesses and help shape tomorrow’s world.Slide 12 © Fjord 2010 | Confidential

Our landscape has changed.Slide 13 © Fjord 2010 | Confidential

The Old TestamentSlide 14 © Fjord 2010 | Confidential

In the beginning there was technology…Slide 15 © Fjord 2010 | Confidential

and lo, the geeks brought the gospel down from the mountain to the people.Slide 16 © Fjord 2010 | Confidential

But sometimes the gospel wasn’t all that relevant. Slide 17 © Fjord 2010 | Confidential

The New Testament (or, the Gospel according to Fjord)Slide 18 © Fjord 2010 | Confidential

Reality: in the beginning there were people. Slide 19 © Fjord 2010 | Confidential

People want to feel good. Slide 20 © Fjord 2010 | Confidential

Smartphones have put more power in people’s hands than ever beforeSlide 21 © Fjord 2010 | Confidential

And technology is catching up withour imagination… Slide 22 © Fjord 2010 | Confidential

So how do we invent things now? (the 10 7 new Commandments)Slide 23 © Fjord 2010 | Confidential

Connections are about content, too…MySpace mobile-first service innovation and designSlide 28 © Fjord 2010 | Confidential

And lo, thou shalt be fruitful!Slide 33 © Fjord 2010 | Confidential

Danke!www.fjordnet.comlouisa.heinrich@fjordnet.comFollow us at @fjord

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Fjord @ Next 11: The System is the World

by Fjord on May 23, 2011

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Fjord @ Next 11: The System is the World — Presentation Transcript