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New Near Next : extending your brand for 
the new mobile & beyond by Aynne Valencia

by on May 17, 2012

  • 2,237 views

Aynne Valencia, Service Design Lead from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for ...

Aynne Valencia, Service Design Lead from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for what's next.

The landscape of information, technology, devices and the context of their use is rapidly shifting, and brands must be prepared to take on the new challenges of this hyper mobile/social world. As we move into the next generation of what we consider mobile–from connected objects, to social experiences, to tablet–how do you create consistency and relevance? How can you infuse your brand into the touch-points that people will use again and again and really love?

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New Near Next : extending your brand for 
the new mobile & beyond by Aynne Valencia New Near Next : extending your brand for 
the new mobile & beyond by Aynne Valencia Presentation Transcript