New, Near, NextEXTENDING YOUR BRAND FORTHE NEW MOBILE & BEYOND@aynne   @fjord
TODAYNew tech and behaviorsWhat does this mean for your brand?Creating services for  © Fjord 2012.      @aynne   @fjord   ...
@aynne
WHY AM I HERE?                                Product Design +                                    Strategy                ...
© Fjord 2012.   @aynne   @fjord   Page   5
© Fjord 2012.   @aynne   @fjord   Page   6
Services are living and breathing© Fjord 2012.        @aynne   @fjord       Page   7
TRUTH #1  © Fjord 2012.   @aynne   @fjord   Page   8
TRUTH #3 TABLETS ARE  © Fjord 2012.   @aynne   @fjord   Page   9
© Fjord 2012.   @aynne   @fjord   Page   10
IMMERSIVE CONTENT  © Fjord 2012.     @aynne   @fjord   Page   11
RESPONSIVE INTERACTION  © Fjord 2012.          @aynne   @fjord   Page   12
IN-APP SALES  © Fjord 2012.   @aynne   @fjord   Page   13
BROADCASTON DEMAND © Fjord 2012.   @aynne   @fjord   Page   14
INFOMASH-UPS  © Fjord 2012.   @aynne   @fjord   Page   15
TRUTH #4                  YOUR PRODUCT                    OR SERVICE                  IS YOUR BRAND  © Fjord 2012.        ...
BUTTON-FREE INTERFACE  © Fjord 2012.         @aynne   @fjord   Page   17
EVERYTHING IS BROADCAST  © Fjord 2012.           @aynne   @fjord   Page   18
VOICE INTERACTION  © Fjord 2012.     @aynne   @fjord   Page   19
THE INVISIBLE CITY  © Fjord 2012.      @aynne   @fjord   Page   20
“NESTED” SERVICES  © Fjord 2012.     @aynne   @fjord   Page   21
The emergence of smart systems© Fjord 2012.          @aynne   @fjord           Page   22
automagic things*                                         *   I made this up© Fjord 2012.          @aynne   @fjord        ...
SENSORS, SENSORS EVERYWHERE  © Fjord 2012.               @aynne   @fjord   Page   24
NANO EXPERIENCES  © Fjord 2012.    @aynne   @fjord   Page   25
AUGMENTED REALITY  © Fjord 2012.     @aynne   @fjord   Page   26
SMART TV  © Fjord 2012.   @aynne   @fjord   Page   27
© Fjord 2012.   @aynne   @fjord   Page   28
© Fjord 2012.   @aynne   @fjord   Page   29
© Fjord 2012.   @aynne   @fjord   Page   30
authenticity vs inauthenticity© Fjord 2012.                @aynne   @fjord     Page   31
inauthentic© Fjord 2012.      @aynne   @fjord   Page   32
© Fjord 2012.   @aynne   @fjord   Page   33
don’t be that guy© Fjord 2012.          @aynne   @fjord   Page   34
be the hero(ine)                of your brand’s story© Fjord 2012.           @aynne   @fjord   Page   35
authentic© Fjord 2012.      @aynne   @fjord   Page   36
get used to                hacking human behavior© Fjord 2012.            @aynne   @fjord   Page   37
Encourages Human-Human interaction                Culturally     Provokes                                                G...
radically useful© Fjord 2012.         @aynne   @fjord   Page   39
HACKING HUMAN BEHAVIOR                   collectivism  © Fjord 2012.          @aynne   @fjord   Page   40
SOUNDCLOUD© Fjord 2012.   Page   41
HACKING HUMAN BEHAVIOR                         utility  © Fjord 2012.           @aynne   @fjord   Page   42
Dropbox© Fjord 2012.   Page   43
Red Laser© Fjord 2012.   Page   44
HACKING HUMAN BEHAVIOR                    serendipity  © Fjord 2012.          @aynne   @fjord   Page   45
© Fjord 2012.   @aynne   @fjord   Page   46
© Fjord 2012.   @aynne   @fjord   Page   47
HACKING HUMAN BEHAVIOR                         delight  © Fjord 2012.            @aynne   @fjord   Page   48
© Fjord 2012.   @aynne   @fjord   Page   49
create services that                buzz on their own© Fjord 2012.           @aynne   @fjord   Page   50
make things                people© Fjord 2012.        @aynne   @fjord   Page   51
THANK YOUAYNNE VALENCIA                 @aynne   @fjord
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New Near Next : extending your brand for 
the new mobile & beyond by Aynne Valencia

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Aynne Valencia, Service Design Lead from Fjord San Francisco will discuss the current landscape, identify ways to think about your approach for the near future, and provide some food for thought for what's next.

The landscape of information, technology, devices and the context of their use is rapidly shifting, and brands must be prepared to take on the new challenges of this hyper mobile/social world. As we move into the next generation of what we consider mobile–from connected objects, to social experiences, to tablet–how do you create consistency and relevance? How can you infuse your brand into the touch-points that people will use again and again and really love?

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New Near Next : extending your brand for 
the new mobile & beyond by Aynne Valencia

  1. New, Near, NextEXTENDING YOUR BRAND FORTHE NEW MOBILE & BEYOND@aynne @fjord
  2. TODAYNew tech and behaviorsWhat does this mean for your brand?Creating services for © Fjord 2012. @aynne @fjord Page 2
  3. @aynne
  4. WHY AM I HERE? Product Design + Strategy Advertising Design for Social Interaction HERE © Fjord 2012. @aynne @fjord Page 4
  5. © Fjord 2012. @aynne @fjord Page 5
  6. © Fjord 2012. @aynne @fjord Page 6
  7. Services are living and breathing© Fjord 2012. @aynne @fjord Page 7
  8. TRUTH #1 © Fjord 2012. @aynne @fjord Page 8
  9. TRUTH #3 TABLETS ARE © Fjord 2012. @aynne @fjord Page 9
  10. © Fjord 2012. @aynne @fjord Page 10
  11. IMMERSIVE CONTENT © Fjord 2012. @aynne @fjord Page 11
  12. RESPONSIVE INTERACTION © Fjord 2012. @aynne @fjord Page 12
  13. IN-APP SALES © Fjord 2012. @aynne @fjord Page 13
  14. BROADCASTON DEMAND © Fjord 2012. @aynne @fjord Page 14
  15. INFOMASH-UPS © Fjord 2012. @aynne @fjord Page 15
  16. TRUTH #4 YOUR PRODUCT OR SERVICE IS YOUR BRAND © Fjord 2012. @aynne @fjord Page 16
  17. BUTTON-FREE INTERFACE © Fjord 2012. @aynne @fjord Page 17
  18. EVERYTHING IS BROADCAST © Fjord 2012. @aynne @fjord Page 18
  19. VOICE INTERACTION © Fjord 2012. @aynne @fjord Page 19
  20. THE INVISIBLE CITY © Fjord 2012. @aynne @fjord Page 20
  21. “NESTED” SERVICES © Fjord 2012. @aynne @fjord Page 21
  22. The emergence of smart systems© Fjord 2012. @aynne @fjord Page 22
  23. automagic things* * I made this up© Fjord 2012. @aynne @fjord Page 23
  24. SENSORS, SENSORS EVERYWHERE © Fjord 2012. @aynne @fjord Page 24
  25. NANO EXPERIENCES © Fjord 2012. @aynne @fjord Page 25
  26. AUGMENTED REALITY © Fjord 2012. @aynne @fjord Page 26
  27. SMART TV © Fjord 2012. @aynne @fjord Page 27
  28. © Fjord 2012. @aynne @fjord Page 28
  29. © Fjord 2012. @aynne @fjord Page 29
  30. © Fjord 2012. @aynne @fjord Page 30
  31. authenticity vs inauthenticity© Fjord 2012. @aynne @fjord Page 31
  32. inauthentic© Fjord 2012. @aynne @fjord Page 32
  33. © Fjord 2012. @aynne @fjord Page 33
  34. don’t be that guy© Fjord 2012. @aynne @fjord Page 34
  35. be the hero(ine) of your brand’s story© Fjord 2012. @aynne @fjord Page 35
  36. authentic© Fjord 2012. @aynne @fjord Page 36
  37. get used to hacking human behavior© Fjord 2012. @aynne @fjord Page 37
  38. Encourages Human-Human interaction Culturally Provokes Generative Personal Relevant Delight Stability Trust© Fjord 2012. @aynne @fjord Page 38
  39. radically useful© Fjord 2012. @aynne @fjord Page 39
  40. HACKING HUMAN BEHAVIOR collectivism © Fjord 2012. @aynne @fjord Page 40
  41. SOUNDCLOUD© Fjord 2012. Page 41
  42. HACKING HUMAN BEHAVIOR utility © Fjord 2012. @aynne @fjord Page 42
  43. Dropbox© Fjord 2012. Page 43
  44. Red Laser© Fjord 2012. Page 44
  45. HACKING HUMAN BEHAVIOR serendipity © Fjord 2012. @aynne @fjord Page 45
  46. © Fjord 2012. @aynne @fjord Page 46
  47. © Fjord 2012. @aynne @fjord Page 47
  48. HACKING HUMAN BEHAVIOR delight © Fjord 2012. @aynne @fjord Page 48
  49. © Fjord 2012. @aynne @fjord Page 49
  50. create services that buzz on their own© Fjord 2012. @aynne @fjord Page 50
  51. make things people© Fjord 2012. @aynne @fjord Page 51
  52. THANK YOUAYNNE VALENCIA @aynne @fjord

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