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Insights on the shopping revolution
 

Insights on the shopping revolution

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A point of view from service design consultancy, Fjord on the shopping revolution and the opportunities for retailers

A point of view from service design consultancy, Fjord on the shopping revolution and the opportunities for retailers

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  • Photos: Light bulb: http://www.youtube.com/user/MrEdisonLightPiggly Wiggly: http://www.renaissanceconnection.org/Sweat shop: http://www.threadforthought.net/2011/03/29/fashion-factory-labor/Not since provisions moved out from behind the counter and the dawn of pret-a-porter with the dawn of the supermarket has there been so much change in the way people buy things. We have more choices than ever – not just goods and brands, but also ways and means of acquiring them. Digital, analog, pay now, pay later, keep it secret or make it public – all these and more have created a landscape that is far more complex and interesting than we could have imagined a mere decade ago.
  • Imgsrc: http://blogs.courant.com/living_on_less/Target-BarcodeScanning2.JPG
  • http://blog.ispira.com/upload/cf/cf004fdc76fa1a4f25f62e0eb5261ca3/f74ff295a261d0ccf56e97cee2d9c40d.jpg
  • http://cdn.macworld.co.uk/cmsdata/features/3365591/29-06-AS-opener.jpg
  • http://4.bp.blogspot.com/_hhQ_DybCZpA/TGV6CT9DeYI/AAAAAAAAAIQ/Kms8gBcqPJI/s1600/IMG00004-20100812-0852.jpg
  • http://www.daniellefreni.com/wp-content/uploads/2012/05/thesource_helpsign.jpg
  • http://luluabroad.files.wordpress.com/2011/12/store-b-vintage.jpg
  • http://3.bp.blogspot.com/_KnEPc1aMbWA/TFSkr53Bc_I/AAAAAAAAEDM/c1bFIglMv_I/s1600/SDC15722.JPGhttp://2.bp.blogspot.com/_JL_Z4awEAic/TQkZyJ6qqzI/AAAAAAAADDo/aBG7Xmz2fIk/s1600/Aldi%2BHyde.jpg
  • Pursuit of independent career paths and more fulfilling roles, people are turning to entrepreneurship to satisfy their professional needsConsumers want real, genuine and authentic interactions – reacting to the increase in technologySmall scale, finding new means of money – making, selling and raising funds - Etsy, Folksy, KickstarterMake money from what you have, - airbnb (rent your home)whipcar (rent your car)park at my house (rent parking space) Camp in my garden (rent your garden to campers) Monday to Friday (rent out your spare room) New attitudes toward work and taking the initiative to establish businesses as much to express their creative impulses as to make money . 75% of 20 – 30 year olds want to be entrepreneurs (according to BVA, French polling institute, 2010). Implications to Barclays
  • Pursuit of independent career paths and more fulfilling roles, people are turning to entrepreneurship to satisfy their professional needsConsumers want real, genuine and authentic interactions – reacting to the increase in technologySmall scale, finding new means of money – making, selling and raising funds - Etsy, Folksy, KickstarterMake money from what you have, - airbnb (rent your home)whipcar (rent your car)park at my house (rent parking space) Camp in my garden (rent your garden to campers) Monday to Friday (rent out your spare room) New attitudes toward work and taking the initiative to establish businesses as much to express their creative impulses as to make money . 75% of 20 – 30 year olds want to be entrepreneurs (according to BVA, French polling institute, 2010). Implications to Barclays
  • The ALTAR of payment
  • Location remindersGoogle maps - Pull up a map when you need it, where you need itTranslate language, currency on the move, on the fly - whatever you need when you need it. Consumers value the services that allow them to do that. This behavior is boosted by a need for positive surprises, spontaneous discovery and relevance.Egg Drop – the smarter neighbourhood marketplace– bit like ebay but for your local area. Foursquare’s Radar alerts you if friends are getting together nearby, so you can meet upHyper local news platforms are emerging, with local papers in the UK and USA encouraging local people to submit news stories that would be missed by mainstream newsBakerTweet lets bakers tell the world that something fresh has just come out of the oven. Implications to Barclays

Insights on the shopping revolution Insights on the shopping revolution Presentation Transcript