Your SlideShare is downloading. ×
0
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Going Native
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Going Native

2,654

Published on

Olof Schybergson, Fjord's CEO, and Abram Sirignano, Acquity Group's Agency Lead, explain the importance of immersed, empathetic designers in this presentation delivered at the Forrester Customer …

Olof Schybergson, Fjord's CEO, and Abram Sirignano, Acquity Group's Agency Lead, explain the importance of immersed, empathetic designers in this presentation delivered at the Forrester Customer Experience Forum.

0 Comments
37 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,654
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
0
Likes
37
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Going Native Better experiences come from immersed, empathetic designers. #gonative | @accenturesocial Olof CEO, Founder - Fjord Abram Agency Lead, East – Acquity Group
  2. “This work will save lives.” Harvard Medical School Our work has the potential to change lives…
  3. and turn frustration into delight.
  4. Design brings together 3 parts of an experience needed to transform: Customer Business Technology
  5. How do you design for a delightful customer experience?
  6. Similar product, very different experiences.
  7. When you truly understand your customer, you can start to build an emotional bond.   You can design an experience that fills a need in their lives.
  8. How do you truly understand how your customer feels?
  9. Walk a mile in your customer’s shoes.
  10. Run a mile in your customer’s shoes.
  11. Drive a mile in your customer’s shoes.
  12. Play a mile in your customer’s shoes.
  13. Work a mile in your customer’s shoes.
  14. Shop a mile in your customer’s shoes.
  15. Live a mile in your customer’s shoes.
  16. Research meets Reality.
  17. Research meets Reality. Image copyright Scott Vandehey
  18. Designers as researchers become empathetic.
  19. Immersive Qualitative Research Looks at customers’:   -  Feelings -  Behaviors -  Habits -  Pain points -  Aspirations Using methods like:   -  Ethnography -  Shadowing -  ParticipantObservation -  Journaling -  Role Playing
  20. Designers get hands on during research sessions.
  21. Shopping tagalong visits and in- store Sales Associate interviews.
  22. Output example:
  23. Inspire Intense Passion.
  24. Designers as researchers become advocates.
  25. adidas miCoach From distracted runner to personalized training.
  26. My3 Mobile Phone Bill From confusing statement to useful information.
  27. DXL Associate App From dreaded task to supportive environment.
  28. Architect a Transformation.
  29. Designers as researchers can build a better future for your customers and your business.
  30. Create a positive reality shift for customers.
  31. The goal is to create positive change, whether big or small.
  32. Questions? Comments? Feelings? Thanks.

×