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Future Female Helsinki - Wearable presentation by Jan Luukkonen

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Jan Luukkonen, VP business development for Fjord in Europe, shared insights on wearables at the Future Female event in Helsinki on the 5th of March, 2014. …

Jan Luukkonen, VP business development for Fjord in Europe, shared insights on wearables at the Future Female event in Helsinki on the 5th of March, 2014.

http://www.eventbrite.com/e/future-female-meetup-wearable-technologies-trends-tickets-10359037159

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  • 1. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 2 Fjord is the service design consultancy We differentiate providers in ways that create an emotional bond between the customer and the service. Our business is delight.
  • 2. We design technology in service of people, not the other way around. “This work will save lives” Harvard Medical School | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 3 We make complex systems approachable and human
  • 3. Effective Efficient ROI Internal (technical, organizational) External (infrastructure, partnerships) VIABLE FEASIBLE DESIRABLE Relevant Elegant Simple | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 4 We use our skills in designing for experience, business, and technology to bring together the visible and invisible
  • 4. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 5 Of course Wow Aha Matchmaking Dating True Love Time Engagement Designing for Love
  • 5. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 6 Design for context
  • 6. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 7 Transforming the miCoach experience into a smart watch
  • 7. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 8 Business of adidas
  • 8. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 10 miCoach on the wrist Coaching Motivating Tracking ring No hassle attached No headset cables No heartrate belt Phone What is adidas Smart Run?
  • 9. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 12 Future development?