SlideShare a Scribd company logo
1 of 27
Download to read offline
The changing media
consumption landscape
Olof Schybergson, CEO, Founder

Future of Broadcasting, June 28th 2011
At Fjord we design digital services




We design digital services that transform businesses and help shape tomorrow’s world.




Slide 2 © Fjord 2011 | Confidential
The landscape




The rapidly evolving TV
entertainment domain
The TV/video ecosystem

                DISTRIBUTORS             CONTENT OWNERS
            Cable, satellite, telecom    TV networks and studios




    DEVICE MANUFACTURERS                SERVICE INNOVATORS
               TVs, STBs, handsets           Digital natives




Slide 4 © Fjord 2011 | Confidential
TV viewing is not disappearing

Consuming TV/Video is very popular and people are today spending up to
35% of their leisure time on watching content.

Weekly hours of TV viewing, all in the UK aged 4+




SOURCE: BARB 2011
Slide 5 © Fjord 2011 | Confidential
But there are some challenging trends

There is a clear shift in behaviour in the youngest audience. With this group,
social media has become a very direct competitor for time share.

Weekly hours of TV viewing.




SOURCE: BARB 2011
Slide 6 © Fjord 2011 | Confidential
Changes to consumer expectations

Consumption patterns
•  People are actively exploring new TV/Video technologies
•  …and are looking to enrich their viewing experience
•  There are not many established consumption patterns (except the ‘old’ ones)
•  More than 70 % are “time-shifting” on a weekly basis 1, and 50% are using
   internet based on demand TV/video every week




SOURCE: Ericsson ConsumerLab MSMC-study 2010
1 Streaming, downloading or watching recorded broadcast TV


Slide 7 © Fjord 2011 | Confidential
NOW

                                                           Entertainment
The borders are blurring


WAS                       Entertainment




  Communication
                                               Communication
                                                                Information
                                 Information




Slide 8 © Fjord 2011 | Confidential
= Business disruption
•    TV/Video consumption is fragmented and complex
•    New types of entrants in the market
•    A trial and error market with lots of curiosity around
•    No obvious global leadership




Slide 9 © Fjord 2011 | Confidential
The role of devices




What roles the dominant screens
in our living rooms play
The battle of the glowing rectangles
No single screen has it all !




              TV                             Computer              Mobile                     Tablet

 Convenient & relaxing                 Time shifting      ’Only screen around’        Media consumption

 High quality                          Free & unlimited   To kill time & in transit   Internet + email

 Social                                Lean forward       Communication               Socially acceptable

 Lean back                             Multitasking       While waiting               Domesticated mobile

 Fighting loneliness                   Personal           Very personal               Entertaining kids


•  Each of the dominant screens has some strengths for TV consumption
•  It’s not a choice between the screens, a strategy has to include all key screens

Slide 11 © Fjord 2011 | Confidential
Device approach #1




Do something great on one device, or
connect two devices in a novel way
The future of TV ! …really?

                                       Samsung Smart TV Home view   Both Samsung and LG are
                                                                    offering ‘smart TVs’, all-in-
                                                                    one media experiences in
                                                                    the living room.
                                                                    Is this experience what
                                                                    people want?




   Samsung remote control top            Remote control underside         LG Smart TV Home view


Slide 13 © Fjord 2011 | Confidential
An alternative TV approach from Ericsson

                                       •  Exponential complexity of
                                          media consumption doesn’t
                                          marry well with an old-school
                                          remote control solution.
                                       •  This solution separates the
                                          discovery and control of
                                          media (on the tablet) from the
                                          enjoyment (on TV).
                                       •  Media control in the home is a
                                          natural start point for the
                                          wider connected home
                                          domain.




Slide 14 © Fjord 2011 | Confidential
Does Ericsson’s solution meet a real need?

According to a large user study, 3 growing user needs are met very well:
1.  A remote control that is using a touch screen paradigm
2.  An ability to use the Internet on the tablet
3.  An ability to preview and parallel view using the smaller screen




Slide 15 © Fjord 2011 | Confidential
Companion experiences

The NFL iPad app is designed
to be the perfect companion
for the TV experience.
•  Stats
•  Info graphics
•  Social features
•  Background info




Slide 16 © Fjord 2011 | Confidential
Device approach #2




A seamless experience across all
key devices
A typical arch of the day




Slide 18 © Fjord 2011 | Confidential
Connecting the (glowing) dots



                                       Cross-platform access,
                                       ubiquity, and fluidity is
                                       the next frontier of the
                                       digital service battle.
                                       Companies like Amazon
                                       (whisper synch), Google
                                       (Maps, Android), and
                                       Apple (iCloud) are
                                       leading the way.




Slide 19 © Fjord 2011 | Confidential
…and beyond the dots




                                       Smart environments             Smart objects




                                                            The car and the home are
                                                            the primary ‘smart
                                                            environments’.
                                                            In the near future, billions
                                                            of ‘dumb’ objects will also
                                                            be connected.
                                                            Services will be extended
                                                            to encompass these.


Slide 20 © Fjord 2011 | Confidential
BBC iPlayer availability and access




             Web                       Mobile   Gaming consoles     TV (through STP)



                                                              •  BBC iPlayer is available
                                                                 on 4 key platforms
                                                              •  Usage is stabilizing
                                                                 around 150m views/
                                                                 month, and 1.5m unique
                                                                 viewers per day
                                                              •  In an on-demand world,
                                                                 discovery becomes a
                                                                 strategic user experience
                                                                 issue


Slide 21 © Fjord 2011 | Confidential
Netflix as the service innovator du jour

                                                                          •  Available on all major digital
                                                                             platforms: gaming consoles,
                                                                             computers, tablets, mobiles
                                                                          •  User experience is designed for
                                                                             the platform and the context
                                                                          •  The constant is the design
                                                                             principles – they stay the same
                                                                             but the application varies across
                                                                             input, posture, navigation and
                                                                             display 1




                                        With over 20million members globally, Netflix is the leading Internet
                                        subscription service streaming movies & TV episodes. Netflix members
                                        can instantly watch unlimited streamed movies & TV episodes.

1   SOURCES: www.uie.com/brainsparks/2011/06/07/multi-device-design-netflix/ & en.wikipedia.org/wiki/Netflix
Slide 22 © Fjord 2011 | Confidential
Towards a service approach




Devices make experiences tangible,
but the service approach is what
truly matters
Service challenges

•  As home entertainment is becoming inherently interactive, the experience
   should be service-led, rather than one of distribution
•  TV service design is about stitching things together to a coherent experience
•  There is the need to support two potentially conflicting needs
     1.  Simplicity and inclusiveness: over 50% think simplicity is very important 1
     2.  Individual passions

    Effortless enjoyment                           Flexible and individual
    Simple service activation                      Scales to many screens and devices
    One account (SSO)                              Includes web interactivity
    Simple and transparent billing                 Supports playlists, sharing, queuing
    Lean-back optimized                            Scales to UGC sharing, text input, etc.
    Social and inclusive                           Smart search and recommendations




1   SOURCE: Ericsson ConsumerLab MSMC-study 2010
Slide 24 © Fjord 2011 | Confidential
To sum up




The opportunity in the TV / media
landscape
The opportunity

•  No clear international leadership in the domain
•  With increased viewer flexibility comes complexity and confusion
•  Key focus will be on service coherence, elegant media discovery and
   control, and multiple device usage
•  There’s a massive opportunity to do for the media industry what Amazon
   did in retail and Apple in music and telecom
•  User-focused design – rather than technology – is at the forefront of
   innovation and change




Slide 26 © Fjord 2011 | Confidential
Defining digital
Web: www.fjordnet.com
Twitter: @fjord
olof@fjordnet.com

More Related Content

What's hot

Augmented Reality for Consumer Package Good
Augmented Reality for Consumer Package GoodAugmented Reality for Consumer Package Good
Augmented Reality for Consumer Package GoodMathieu Bouyrie
 
Create Biz Opportunities by Using Technological Disruptions
Create Biz Opportunities by Using Technological DisruptionsCreate Biz Opportunities by Using Technological Disruptions
Create Biz Opportunities by Using Technological DisruptionsHugo Gaston Ortega
 
WassUp Recap - June 2012 - part 2
WassUp Recap -  June 2012 - part 2WassUp Recap -  June 2012 - part 2
WassUp Recap - June 2012 - part 2LUON
 
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
 
WassUp Recap - June 2012 - part 3
WassUp Recap -  June 2012 - part 3WassUp Recap -  June 2012 - part 3
WassUp Recap - June 2012 - part 3LUON
 
A Design Journey /// Naba 2014
A Design Journey /// Naba 2014 A Design Journey /// Naba 2014
A Design Journey /// Naba 2014 Leandro Agro'
 
Haptic Technology Trend Assessment Paper
Haptic Technology Trend Assessment PaperHaptic Technology Trend Assessment Paper
Haptic Technology Trend Assessment PaperSam McDaniel
 
Data First - The Next Mobile Wave
Data First - The Next Mobile WaveData First - The Next Mobile Wave
Data First - The Next Mobile WavePaul Golding
 
Entrepreneurship in virtual worlds nov3
Entrepreneurship in virtual worlds nov3Entrepreneurship in virtual worlds nov3
Entrepreneurship in virtual worlds nov3Robin Teigland
 
Connected Objects are natural born storyteller (IoT_Now)
Connected Objects are natural born storyteller (IoT_Now)Connected Objects are natural born storyteller (IoT_Now)
Connected Objects are natural born storyteller (IoT_Now)Leandro Agro'
 
Digital Trends Thoughts 2011
Digital Trends Thoughts 2011Digital Trends Thoughts 2011
Digital Trends Thoughts 2011Chris De Abreu
 
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
 
IFTF / Skype: Future of Real-Time Video Communication
IFTF / Skype: Future of Real-Time Video CommunicationIFTF / Skype: Future of Real-Time Video Communication
IFTF / Skype: Future of Real-Time Video CommunicationUnited Interactive™
 
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCEFuture 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCESoftserve
 
Javier salcedo cloud computing - seserv se workshop june 2012
Javier salcedo   cloud computing - seserv se workshop june 2012Javier salcedo   cloud computing - seserv se workshop june 2012
Javier salcedo cloud computing - seserv se workshop june 2012ictseserv
 
Merged Reality: Understanding how virtual and augmented realities could trans...
Merged Reality: Understanding how virtual and augmented realities could trans...Merged Reality: Understanding how virtual and augmented realities could trans...
Merged Reality: Understanding how virtual and augmented realities could trans...Ericsson Latin America
 
EON Reality Knowledge Metaverse Program (EKM Program)
EON Reality Knowledge Metaverse Program (EKM Program)EON Reality Knowledge Metaverse Program (EKM Program)
EON Reality Knowledge Metaverse Program (EKM Program)Senthilkumar R
 
The Journey of Mobile Computing
The Journey of Mobile ComputingThe Journey of Mobile Computing
The Journey of Mobile ComputingSVPMA
 

What's hot (19)

Augmented Reality for Consumer Package Good
Augmented Reality for Consumer Package GoodAugmented Reality for Consumer Package Good
Augmented Reality for Consumer Package Good
 
Create Biz Opportunities by Using Technological Disruptions
Create Biz Opportunities by Using Technological DisruptionsCreate Biz Opportunities by Using Technological Disruptions
Create Biz Opportunities by Using Technological Disruptions
 
WassUp Recap - June 2012 - part 2
WassUp Recap -  June 2012 - part 2WassUp Recap -  June 2012 - part 2
WassUp Recap - June 2012 - part 2
 
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022
 
Digitalism
DigitalismDigitalism
Digitalism
 
WassUp Recap - June 2012 - part 3
WassUp Recap -  June 2012 - part 3WassUp Recap -  June 2012 - part 3
WassUp Recap - June 2012 - part 3
 
A Design Journey /// Naba 2014
A Design Journey /// Naba 2014 A Design Journey /// Naba 2014
A Design Journey /// Naba 2014
 
Haptic Technology Trend Assessment Paper
Haptic Technology Trend Assessment PaperHaptic Technology Trend Assessment Paper
Haptic Technology Trend Assessment Paper
 
Data First - The Next Mobile Wave
Data First - The Next Mobile WaveData First - The Next Mobile Wave
Data First - The Next Mobile Wave
 
Entrepreneurship in virtual worlds nov3
Entrepreneurship in virtual worlds nov3Entrepreneurship in virtual worlds nov3
Entrepreneurship in virtual worlds nov3
 
Connected Objects are natural born storyteller (IoT_Now)
Connected Objects are natural born storyteller (IoT_Now)Connected Objects are natural born storyteller (IoT_Now)
Connected Objects are natural born storyteller (IoT_Now)
 
Digital Trends Thoughts 2011
Digital Trends Thoughts 2011Digital Trends Thoughts 2011
Digital Trends Thoughts 2011
 
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
 
IFTF / Skype: Future of Real-Time Video Communication
IFTF / Skype: Future of Real-Time Video CommunicationIFTF / Skype: Future of Real-Time Video Communication
IFTF / Skype: Future of Real-Time Video Communication
 
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCEFuture 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
 
Javier salcedo cloud computing - seserv se workshop june 2012
Javier salcedo   cloud computing - seserv se workshop june 2012Javier salcedo   cloud computing - seserv se workshop june 2012
Javier salcedo cloud computing - seserv se workshop june 2012
 
Merged Reality: Understanding how virtual and augmented realities could trans...
Merged Reality: Understanding how virtual and augmented realities could trans...Merged Reality: Understanding how virtual and augmented realities could trans...
Merged Reality: Understanding how virtual and augmented realities could trans...
 
EON Reality Knowledge Metaverse Program (EKM Program)
EON Reality Knowledge Metaverse Program (EKM Program)EON Reality Knowledge Metaverse Program (EKM Program)
EON Reality Knowledge Metaverse Program (EKM Program)
 
The Journey of Mobile Computing
The Journey of Mobile ComputingThe Journey of Mobile Computing
The Journey of Mobile Computing
 

Viewers also liked

The Future of Radio
The Future of RadioThe Future of Radio
The Future of RadioAdam Bowie
 
Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09Adam Bowie
 
Peer Sim (P2P network)
Peer Sim (P2P network)Peer Sim (P2P network)
Peer Sim (P2P network)Sijo Emmanuel
 
Radio Days Sweden
Radio Days SwedenRadio Days Sweden
Radio Days SwedenAdam Bowie
 
Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09Adam Bowie
 
Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...
Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...
Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...Xavier Damman
 
Rajar radio academy - adam bowie
Rajar   radio academy - adam bowieRajar   radio academy - adam bowie
Rajar radio academy - adam bowieAdam Bowie
 
Google July 2010
Google July 2010Google July 2010
Google July 2010Adam Bowie
 
Future of radio for today generation
Future of radio for today generationFuture of radio for today generation
Future of radio for today generationHemat Dwi Nuryanto
 
Future Of Online Radio Middle East Glance
Future Of Online Radio   Middle East GlanceFuture Of Online Radio   Middle East Glance
Future Of Online Radio Middle East GlanceKhaled Husseini
 
Absolute Radio Presentation
Absolute Radio PresentationAbsolute Radio Presentation
Absolute Radio PresentationAdam Bowie
 
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)Gerd Leonhard
 
Internet radio presentation
Internet radio presentationInternet radio presentation
Internet radio presentationtjbacon530
 
2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...
2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...
2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...Gerd Leonhard
 
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...Gerd Leonhard
 
News Media 2017: Trends & Forecasts in headlines
News Media 2017: Trends & Forecasts in headlines News Media 2017: Trends & Forecasts in headlines
News Media 2017: Trends & Forecasts in headlines Tatiana Repkova
 

Viewers also liked (20)

The Future of Radio
The Future of RadioThe Future of Radio
The Future of Radio
 
Rajar 2009 Q4
Rajar 2009 Q4Rajar 2009 Q4
Rajar 2009 Q4
 
Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09
 
Peer Sim (P2P network)
Peer Sim (P2P network)Peer Sim (P2P network)
Peer Sim (P2P network)
 
Radio Days Sweden
Radio Days SwedenRadio Days Sweden
Radio Days Sweden
 
Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09Absolute Radio - RAJAR Q2 09
Absolute Radio - RAJAR Q2 09
 
Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...
Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...
Social Media is a human p2p network. And Uber and AirBnb are the Napster of t...
 
Future of the broadcasting spectrum
Future of the broadcasting spectrum Future of the broadcasting spectrum
Future of the broadcasting spectrum
 
Rajar radio academy - adam bowie
Rajar   radio academy - adam bowieRajar   radio academy - adam bowie
Rajar radio academy - adam bowie
 
Google July 2010
Google July 2010Google July 2010
Google July 2010
 
Future of radio for today generation
Future of radio for today generationFuture of radio for today generation
Future of radio for today generation
 
Future Of Online Radio Middle East Glance
Future Of Online Radio   Middle East GlanceFuture Of Online Radio   Middle East Glance
Future Of Online Radio Middle East Glance
 
Absolute Radio Presentation
Absolute Radio PresentationAbsolute Radio Presentation
Absolute Radio Presentation
 
7 trends that will disrupt your business in 2017
7 trends that will disrupt your business in 20177 trends that will disrupt your business in 2017
7 trends that will disrupt your business in 2017
 
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
The Future of Radio and Broadcasting (Gerd Leonhard, The Futures Agency)
 
Internet radio presentation
Internet radio presentationInternet radio presentation
Internet radio presentation
 
2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...
2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...
2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...
 
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...
 
Universal Credit London 2017
Universal Credit London 2017Universal Credit London 2017
Universal Credit London 2017
 
News Media 2017: Trends & Forecasts in headlines
News Media 2017: Trends & Forecasts in headlines News Media 2017: Trends & Forecasts in headlines
News Media 2017: Trends & Forecasts in headlines
 

Similar to Fjord@ The Future of Broadcasting

Customer experience and marketing become one
Customer experience and marketing become oneCustomer experience and marketing become one
Customer experience and marketing become oneFjord
 
Connected tv conference rene summer
Connected tv conference rene summerConnected tv conference rene summer
Connected tv conference rene summerRene Summer
 
thursday's slides
thursday's slidesthursday's slides
thursday's slidesjampro9000
 
Accesibility challenges, tools and applications Spanish accessibility worksho...
Accesibility challenges, tools and applications Spanish accessibility worksho...Accesibility challenges, tools and applications Spanish accessibility worksho...
Accesibility challenges, tools and applications Spanish accessibility worksho...AEGIS-ACCESSIBLE Projects
 
Tablet effect on media consumption
Tablet effect on media consumption Tablet effect on media consumption
Tablet effect on media consumption Fjord
 
Next Generation Devices for Next Generation Users
Next Generation Devices for Next Generation UsersNext Generation Devices for Next Generation Users
Next Generation Devices for Next Generation UsersFjord
 
Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...
Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...
Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...Fjord
 
Building web apps for a multiscreen world
Building web apps for a multiscreen worldBuilding web apps for a multiscreen world
Building web apps for a multiscreen worldAussie
 
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
 
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - google
05   GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - google05   GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - google
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
 
An Assessment of Current Technologies
An Assessment of Current TechnologiesAn Assessment of Current Technologies
An Assessment of Current TechnologiesKatherinePatterson
 
Mobile User Experience
Mobile User ExperienceMobile User Experience
Mobile User ExperienceThomas Memmel
 
Profitable Three Screen Services
Profitable Three Screen ServicesProfitable Three Screen Services
Profitable Three Screen ServicesMead Eblan
 
Project glass(Googleglass)
Project glass(Googleglass)Project glass(Googleglass)
Project glass(Googleglass)aparna kukkadapu
 
IBM Mobile Enterprise Overview
IBM Mobile Enterprise OverviewIBM Mobile Enterprise Overview
IBM Mobile Enterprise Overviewaakhan0830
 

Similar to Fjord@ The Future of Broadcasting (20)

Customer experience and marketing become one
Customer experience and marketing become oneCustomer experience and marketing become one
Customer experience and marketing become one
 
Connected tv conference rene summer
Connected tv conference rene summerConnected tv conference rene summer
Connected tv conference rene summer
 
thursday's slides
thursday's slidesthursday's slides
thursday's slides
 
Accesibility challenges, tools and applications Spanish accessibility worksho...
Accesibility challenges, tools and applications Spanish accessibility worksho...Accesibility challenges, tools and applications Spanish accessibility worksho...
Accesibility challenges, tools and applications Spanish accessibility worksho...
 
Tablet effect on media consumption
Tablet effect on media consumption Tablet effect on media consumption
Tablet effect on media consumption
 
Next Generation Devices for Next Generation Users
Next Generation Devices for Next Generation UsersNext Generation Devices for Next Generation Users
Next Generation Devices for Next Generation Users
 
Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...
Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...
Putting the consumer first: the effect of mobile on broadcast. NAB @ MWC, Feb...
 
Win 8 webinar
Win 8 webinarWin 8 webinar
Win 8 webinar
 
Building web apps for a multiscreen world
Building web apps for a multiscreen worldBuilding web apps for a multiscreen world
Building web apps for a multiscreen world
 
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...
 
Project glass
Project glassProject glass
Project glass
 
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - google
05   GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - google05   GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - google
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - google
 
An Assessment of Current Technologies
An Assessment of Current TechnologiesAn Assessment of Current Technologies
An Assessment of Current Technologies
 
Mobile User Experience
Mobile User ExperienceMobile User Experience
Mobile User Experience
 
Project glass
Project glassProject glass
Project glass
 
Project glass
Project glassProject glass
Project glass
 
Profitable Three Screen Services
Profitable Three Screen ServicesProfitable Three Screen Services
Profitable Three Screen Services
 
Project glass(Googleglass)
Project glass(Googleglass)Project glass(Googleglass)
Project glass(Googleglass)
 
google glass ppt
google glass pptgoogle glass ppt
google glass ppt
 
IBM Mobile Enterprise Overview
IBM Mobile Enterprise OverviewIBM Mobile Enterprise Overview
IBM Mobile Enterprise Overview
 

More from Fjord

Designed Intelligence
Designed IntelligenceDesigned Intelligence
Designed IntelligenceFjord
 
Fjord Trends @ CES 2019
Fjord Trends @ CES 2019Fjord Trends @ CES 2019
Fjord Trends @ CES 2019Fjord
 
Fjord Trends 2019
Fjord Trends 2019 Fjord Trends 2019
Fjord Trends 2019 Fjord
 
Fjord Trends 2018
Fjord Trends 2018  Fjord Trends 2018
Fjord Trends 2018 Fjord
 
Data+design
Data+design Data+design
Data+design Fjord
 
Fjord Design From Within
Fjord Design From WithinFjord Design From Within
Fjord Design From WithinFjord
 
Fjord Equinox: data + design
Fjord Equinox: data + designFjord Equinox: data + design
Fjord Equinox: data + designFjord
 
Fjord Equinox: Living Business
Fjord Equinox: Living BusinessFjord Equinox: Living Business
Fjord Equinox: Living BusinessFjord
 
Fjord Equinox: strategy prototyping
Fjord Equinox: strategy prototypingFjord Equinox: strategy prototyping
Fjord Equinox: strategy prototypingFjord
 
Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?Fjord
 
Fjord Equinox: where is design now?
Fjord Equinox: where is design now?Fjord Equinox: where is design now?
Fjord Equinox: where is design now?Fjord
 
Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil Fjord
 
Fjord CES 2017: What We Saw
Fjord CES 2017: What We SawFjord CES 2017: What We Saw
Fjord CES 2017: What We SawFjord
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017 Fjord
 
The Love index
The Love indexThe Love index
The Love indexFjord
 
Mindset Segmentation
Mindset SegmentationMindset Segmentation
Mindset SegmentationFjord
 
Cannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health InnovationCannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health InnovationFjord
 
Fjord Trends 2016 -Italiano
Fjord Trends 2016 -ItalianoFjord Trends 2016 -Italiano
Fjord Trends 2016 -ItalianoFjord
 
Fjord Trends 2016 (German)
Fjord Trends 2016 (German)Fjord Trends 2016 (German)
Fjord Trends 2016 (German)Fjord
 
Fjord Trends 2016 en castellano
Fjord Trends 2016 en castellanoFjord Trends 2016 en castellano
Fjord Trends 2016 en castellanoFjord
 

More from Fjord (20)

Designed Intelligence
Designed IntelligenceDesigned Intelligence
Designed Intelligence
 
Fjord Trends @ CES 2019
Fjord Trends @ CES 2019Fjord Trends @ CES 2019
Fjord Trends @ CES 2019
 
Fjord Trends 2019
Fjord Trends 2019 Fjord Trends 2019
Fjord Trends 2019
 
Fjord Trends 2018
Fjord Trends 2018  Fjord Trends 2018
Fjord Trends 2018
 
Data+design
Data+design Data+design
Data+design
 
Fjord Design From Within
Fjord Design From WithinFjord Design From Within
Fjord Design From Within
 
Fjord Equinox: data + design
Fjord Equinox: data + designFjord Equinox: data + design
Fjord Equinox: data + design
 
Fjord Equinox: Living Business
Fjord Equinox: Living BusinessFjord Equinox: Living Business
Fjord Equinox: Living Business
 
Fjord Equinox: strategy prototyping
Fjord Equinox: strategy prototypingFjord Equinox: strategy prototyping
Fjord Equinox: strategy prototyping
 
Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?Fjord Equinox: what happens now we're all innovators?
Fjord Equinox: what happens now we're all innovators?
 
Fjord Equinox: where is design now?
Fjord Equinox: where is design now?Fjord Equinox: where is design now?
Fjord Equinox: where is design now?
 
Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil Fjord Trends 2017 - Brasil
Fjord Trends 2017 - Brasil
 
Fjord CES 2017: What We Saw
Fjord CES 2017: What We SawFjord CES 2017: What We Saw
Fjord CES 2017: What We Saw
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017
 
The Love index
The Love indexThe Love index
The Love index
 
Mindset Segmentation
Mindset SegmentationMindset Segmentation
Mindset Segmentation
 
Cannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health InnovationCannes 2016: Design Thinking for Health Innovation
Cannes 2016: Design Thinking for Health Innovation
 
Fjord Trends 2016 -Italiano
Fjord Trends 2016 -ItalianoFjord Trends 2016 -Italiano
Fjord Trends 2016 -Italiano
 
Fjord Trends 2016 (German)
Fjord Trends 2016 (German)Fjord Trends 2016 (German)
Fjord Trends 2016 (German)
 
Fjord Trends 2016 en castellano
Fjord Trends 2016 en castellanoFjord Trends 2016 en castellano
Fjord Trends 2016 en castellano
 

Recently uploaded

MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfhappycocoman
 
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfErianderson Oliveira
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreSalty Vixen Stories & More
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Amil baba
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxhappycocoman
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxbasusubhodeep30
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Kim Epstein
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsgameseotwo
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024Made In Canada Hip Hop
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWQuiz Club NITW
 
Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkEmergency Art
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024gameseotwo
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Partsapfelshorle
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWQuiz Club NITW
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxRenesCindyGelbero
 
Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spingameseotwo
 

Recently uploaded (16)

MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdf
 
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & More
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptx
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptx
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free credits
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITW
 
Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen Denmark
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Parts
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITW
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docx
 
Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spin
 

Fjord@ The Future of Broadcasting

  • 1. The changing media consumption landscape Olof Schybergson, CEO, Founder Future of Broadcasting, June 28th 2011
  • 2. At Fjord we design digital services We design digital services that transform businesses and help shape tomorrow’s world. Slide 2 © Fjord 2011 | Confidential
  • 3. The landscape The rapidly evolving TV entertainment domain
  • 4. The TV/video ecosystem DISTRIBUTORS CONTENT OWNERS Cable, satellite, telecom TV networks and studios DEVICE MANUFACTURERS SERVICE INNOVATORS TVs, STBs, handsets Digital natives Slide 4 © Fjord 2011 | Confidential
  • 5. TV viewing is not disappearing Consuming TV/Video is very popular and people are today spending up to 35% of their leisure time on watching content. Weekly hours of TV viewing, all in the UK aged 4+ SOURCE: BARB 2011 Slide 5 © Fjord 2011 | Confidential
  • 6. But there are some challenging trends There is a clear shift in behaviour in the youngest audience. With this group, social media has become a very direct competitor for time share. Weekly hours of TV viewing. SOURCE: BARB 2011 Slide 6 © Fjord 2011 | Confidential
  • 7. Changes to consumer expectations Consumption patterns •  People are actively exploring new TV/Video technologies •  …and are looking to enrich their viewing experience •  There are not many established consumption patterns (except the ‘old’ ones) •  More than 70 % are “time-shifting” on a weekly basis 1, and 50% are using internet based on demand TV/video every week SOURCE: Ericsson ConsumerLab MSMC-study 2010 1 Streaming, downloading or watching recorded broadcast TV Slide 7 © Fjord 2011 | Confidential
  • 8. NOW Entertainment The borders are blurring WAS Entertainment Communication Communication Information Information Slide 8 © Fjord 2011 | Confidential
  • 9. = Business disruption •  TV/Video consumption is fragmented and complex •  New types of entrants in the market •  A trial and error market with lots of curiosity around •  No obvious global leadership Slide 9 © Fjord 2011 | Confidential
  • 10. The role of devices What roles the dominant screens in our living rooms play
  • 11. The battle of the glowing rectangles No single screen has it all ! TV Computer Mobile Tablet Convenient & relaxing Time shifting ’Only screen around’ Media consumption High quality Free & unlimited To kill time & in transit Internet + email Social Lean forward Communication Socially acceptable Lean back Multitasking While waiting Domesticated mobile Fighting loneliness Personal Very personal Entertaining kids •  Each of the dominant screens has some strengths for TV consumption •  It’s not a choice between the screens, a strategy has to include all key screens Slide 11 © Fjord 2011 | Confidential
  • 12. Device approach #1 Do something great on one device, or connect two devices in a novel way
  • 13. The future of TV ! …really? Samsung Smart TV Home view Both Samsung and LG are offering ‘smart TVs’, all-in- one media experiences in the living room. Is this experience what people want? Samsung remote control top Remote control underside LG Smart TV Home view Slide 13 © Fjord 2011 | Confidential
  • 14. An alternative TV approach from Ericsson •  Exponential complexity of media consumption doesn’t marry well with an old-school remote control solution. •  This solution separates the discovery and control of media (on the tablet) from the enjoyment (on TV). •  Media control in the home is a natural start point for the wider connected home domain. Slide 14 © Fjord 2011 | Confidential
  • 15. Does Ericsson’s solution meet a real need? According to a large user study, 3 growing user needs are met very well: 1.  A remote control that is using a touch screen paradigm 2.  An ability to use the Internet on the tablet 3.  An ability to preview and parallel view using the smaller screen Slide 15 © Fjord 2011 | Confidential
  • 16. Companion experiences The NFL iPad app is designed to be the perfect companion for the TV experience. •  Stats •  Info graphics •  Social features •  Background info Slide 16 © Fjord 2011 | Confidential
  • 17. Device approach #2 A seamless experience across all key devices
  • 18. A typical arch of the day Slide 18 © Fjord 2011 | Confidential
  • 19. Connecting the (glowing) dots Cross-platform access, ubiquity, and fluidity is the next frontier of the digital service battle. Companies like Amazon (whisper synch), Google (Maps, Android), and Apple (iCloud) are leading the way. Slide 19 © Fjord 2011 | Confidential
  • 20. …and beyond the dots Smart environments Smart objects The car and the home are the primary ‘smart environments’. In the near future, billions of ‘dumb’ objects will also be connected. Services will be extended to encompass these. Slide 20 © Fjord 2011 | Confidential
  • 21. BBC iPlayer availability and access Web Mobile Gaming consoles TV (through STP) •  BBC iPlayer is available on 4 key platforms •  Usage is stabilizing around 150m views/ month, and 1.5m unique viewers per day •  In an on-demand world, discovery becomes a strategic user experience issue Slide 21 © Fjord 2011 | Confidential
  • 22. Netflix as the service innovator du jour •  Available on all major digital platforms: gaming consoles, computers, tablets, mobiles •  User experience is designed for the platform and the context •  The constant is the design principles – they stay the same but the application varies across input, posture, navigation and display 1 With over 20million members globally, Netflix is the leading Internet subscription service streaming movies & TV episodes. Netflix members can instantly watch unlimited streamed movies & TV episodes. 1 SOURCES: www.uie.com/brainsparks/2011/06/07/multi-device-design-netflix/ & en.wikipedia.org/wiki/Netflix Slide 22 © Fjord 2011 | Confidential
  • 23. Towards a service approach Devices make experiences tangible, but the service approach is what truly matters
  • 24. Service challenges •  As home entertainment is becoming inherently interactive, the experience should be service-led, rather than one of distribution •  TV service design is about stitching things together to a coherent experience •  There is the need to support two potentially conflicting needs 1.  Simplicity and inclusiveness: over 50% think simplicity is very important 1 2.  Individual passions Effortless enjoyment Flexible and individual Simple service activation Scales to many screens and devices One account (SSO) Includes web interactivity Simple and transparent billing Supports playlists, sharing, queuing Lean-back optimized Scales to UGC sharing, text input, etc. Social and inclusive Smart search and recommendations 1 SOURCE: Ericsson ConsumerLab MSMC-study 2010 Slide 24 © Fjord 2011 | Confidential
  • 25. To sum up The opportunity in the TV / media landscape
  • 26. The opportunity •  No clear international leadership in the domain •  With increased viewer flexibility comes complexity and confusion •  Key focus will be on service coherence, elegant media discovery and control, and multiple device usage •  There’s a massive opportunity to do for the media industry what Amazon did in retail and Apple in music and telecom •  User-focused design – rather than technology – is at the forefront of innovation and change Slide 26 © Fjord 2011 | Confidential