This diagram shows how many different things an individual might have to deal with on a single trip – making the transitions from one to the next happen more smoothly is a huge opportunity.
Business and Personal life are no longer kept as separate as they once were. Increasingly, business travelers want to connect with personal contacts wherever they go.As businesses become more global, commuting isn’t necessarily short-term anymore – an increasing proportion of the global workforce works remotely or has a regular ‘commute’ of several hundred miles or more.
If I’m in a familiar place or taking a familiar journey, I probably already know where I’m going, and so am more concerned with delays than with directions.
When I’m in my routine, I might want to know when a friend of mine is somewhere en route for a cup of coffee and a catch up. By contrast, if I’m in an unfamiliar place, I might be more interested in detours that take in more interesting sights.
When I’m on a regular commute, I’m probably more up for distraction – shopping, vouchers, etc.. If I’m on an exception, I’m probably more open to suggestions of places to go that are new to me.
Driving a regular route, I want to know the most efficient way to get there. While in a new place, I may be looking for things to explore.
This needn’t only apply to airlines – any experience can be improved with an injection of style or personality. Some might say that railway travel can only ever be utilitarian, but what about the Orient Express?
This is where I’d put notes about the stuff on this slide, further details, etc…
All photos from AirBNB.com
Along the seams particularly, the tiniest things will make us deliriously happy (e.g. I want to fly Lufthansa because of this 1 minute they saved me…)
Image: http://www.windingroad.com/ 2008
“Facebook Open Graph” image taken from “Facebook Cookbook, Building Applications to Grow Your Facebook Empire.” http://www.oreilly.de/catalog/9780596518172/toc.html