Fjord@Mobile2.0: Designing for the connected world
 

Fjord@Mobile2.0: Designing for the connected world

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Andy Goodman from Fjord presented at Mobile 2.0 in Barcelona. His talk was about media consumption in a mobile and multi-device world, and included information on some of the key mobile consumption ...

Andy Goodman from Fjord presented at Mobile 2.0 in Barcelona. His talk was about media consumption in a mobile and multi-device world, and included information on some of the key mobile consumption drivers:
- Snacking – time filling and boredom killing
- Location and context awareness – we know where you are and what you are doing
- Bodies in Motion – the faster we move the less we can interact
- Identity and presence – you are your SIM
- Device Limitations – degrade services gracefully
- Content services are moving towards a device agnostic paradigm, so your content travels with you effortlessly.
- Understanding the purpose of each device in a multi-screen world is the key to delivering great experiences.

More information about Fjord:
www.fjordnet.com
Twitter: @fjord

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Fjord@Mobile2.0: Designing for the connected world Fjord@Mobile2.0: Designing for the connected world Presentation Transcript

  • Designing for the connected world Mobile 2.0 Conference, Barcelona, June 2011Slide 1 © Fjord 2010
  • I’m going to talk about1.  Mobile Contexts2.  Multiplatform3.  Transmedia
  • 5 mobile contexts the condition of being mobile
  • 1. Snackingtime filling & boredom killing
  • 2. Location and context we know where you are and what you are doing
  • 3. Bodies in Motion you are in motion thereforethere are limitations (& possibilities)
  • 4. Identity and presence you are your SIM
  • 5. DeviceLimitations Mobile devices havelimited input capabilities
  • a great mobile user experience = Control + Utility + Bling
  • 1. Control efficient ways to get stuff done,much more than apps or functionality
  • 2. Utility what makes things workwithout you really being aware of it
  • 3. Bling showing off
  • e.g. BBC iPlayer Mobile
  • Multiplatform Media the next big paradigm
  • Content is fragmented across devices andservices
  • It should be orbiting around you
  • Seamlessly accessible from any device
  • e.g. EricssonTouch remote
  • Transmediacoming to a reality tunnel near you soon
  • Play interactions / Gamifying Transmedia objects drive playful interactions and increase sensitivity to advertising with blue- casting to phones
  • Ambient information Location based - GPS with visual clues to prompt participants to interact with phone.
  • Visual triggers QR / Semacode - Campaign based to add intrigue and make people want to find out more Some codes will be harder to find and have rarity value.
  • Key points:1.  Mobile is one part of a device Ecosystem2.  Content, functions and experience need toflow, freed from the tyranny of plastic and metal3.  Each platform has a primary role within theecosystem (and many secondary roles)4.  Design liquid services
  • Thank you :) www.fjordnet.comSlide 29 © Fjord 2010