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Fjord @Webinale in Berlin - The dawning age of the mobile internet

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Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet. …

Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet.
Find out more about fjord at www.fjordnet.com
Follow us on twitter @fjord

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  • 1. The Dawning Age of Mobile InternetMartin TägtströmMay 31st 2011, BerlinFollow us on Twitter: @Fjord
  • 2. Hello!“I’m an interaction designer at aservice design company”- Martin Tägtström
  • 3. What’s service design?Slide 3 © Fjord 2010 | Confidential
  • 4. In different contextsSlide 4 © Fjord 2010 | Confidential
  • 5. For different purposesSlide 5 © Fjord 2010 | Confidential
  • 6. In different formsSlide 6 © Fjord 2010 | Confidential
  • 7. When you really notice itSlide 7 © Fjord 2010 | Confidential
  • 8. Behind the scenesSlide 8 © Fjord 2010 | Confidential
  • 9. Interaction designSlide 9 © Fjord 2010 | Confidential
  • 10. For digital servicesSlide 10 © Fjord 2010 | Confidential
  • 11. ApproachMobile internet is huge
  • 12. Three factorsSlide 12 © Fjord 2010 | Confidential
  • 13. HistoryThe White Rabbit put on his spectacles."Where shall I begin, please yourMajesty?" he asked."Begin at the beginning," the King saidgravely, "and go on till you come tothe end: then stop.”– Lewis Carroll
  • 14. Birth of internetSlide 14 © Fjord 2010 | Confidential
  • 15. Web1.0 / WAPSlide 15 © Fjord 2010 | Confidential
  • 16. Lesson learnedSlide 16 © Fjord 2010 | Confidential
  • 17. Web 2.0Slide 17 © Fjord 2010 | Confidential
  • 18. Mobile internetSlide 18 © Fjord 2010 | Confidential
  • 19. Not there yetSource: Pinch media Slide 19 © Fjord 2010 | Confidential
  • 20. Let’s change thisSource: Pinch media Slide 20 © Fjord 2010 | Confidential
  • 21. Paid applicationsSource: Pinch media Slide 21 © Fjord 2010 | Confidential
  • 22. Some things toconsiderHigh level
  • 23. 1. It’s about peopleSlide 23 © Fjord 2010 | Confidential
  • 24. 2. Technology is your toolSlide 24 © Fjord 2010 | Confidential
  • 25. 3. Connect peopleSlide 25 © Fjord 2010 | Confidential
  • 26. 4. Engage others earlySlide 26 © Fjord 2010 | Confidential
  • 27. 5. Be humbleSlide 27 © Fjord 2010 | Confidential
  • 28. 6. Be braveSlide 28 © Fjord 2010 | Confidential
  • 29. 7. Don’t think you’re doneSlide 29 © Fjord 2010 | Confidential
  • 30. DesignAttract, Delight, Retain
  • 31. User centered designSlide 31 © Fjord 2010 | Confidential
  • 32. Design driven processDivergent thinking: Ideate, branch off, broaden ideas.Convergent thinking: Evaluate, narrow down, create a focus, define.Slide 32 © Fjord 2010 | Confidential
  • 33. Navigation and HierarchyCreate a clear information architectureAvoid loopsBe predictableAlign with frameworkSlide 33 © Fjord 2010 | Confidential
  • 34. Page structure Consider Fitts’ law Design with gestures Take advantage of accessibility features Tap should lead to actionSlide 34 © Fjord 2010 | Confidential
  • 35. Delight through visual designDelight the userKnow the frameworkTest your designs on the real screenTest your designs in real contextSlide 35 © Fjord 2010 | Confidential
  • 36. Online specific Any app can be onlineSlide 36 © Fjord 2010 | Confidential
  • 37. Don’t forget Support offline use Consider roaming cases All users do not have a data planSlide 37 © Fjord 2010 | Confidential
  • 38. Atomisation“Atoms, Not Apps, Will Power theNext-Gen Phones”- Christian Lindholm
  • 39. Is there any hope for apps?Source: Pinch media Slide 39 © Fjord 2010 | Confidential
  • 40. 3rd party taskSlide 40 © Fjord 2010 | Confidential
  • 41. Native taskSlide 41 © Fjord 2010 | Confidential
  • 42. APIsSlide 42 © Fjord 2010 | Confidential
  • 43. Atoms, not appsSlide 43 © Fjord 2010 | Confidential
  • 44. Tack!martin.taegtstroem@fjord.dewww.fjordnet.comFollow us on Twitter: @Fjord