The Dawning Age of Mobile InternetMartin TägtströmMay 31st 2011, BerlinFollow us on Twitter: @Fjord
Hello!“I’m an interaction designer at aservice design company”- Martin Tägtström
What’s service design?Slide 3 © Fjord 2010 | Confidential
In different contextsSlide 4 © Fjord 2010 | Confidential
For different purposesSlide 5 © Fjord 2010 | Confidential
In different formsSlide 6 © Fjord 2010 | Confidential
When you really notice itSlide 7 © Fjord 2010 | Confidential
Behind the scenesSlide 8 © Fjord 2010 | Confidential
Interaction designSlide 9 © Fjord 2010 | Confidential
For digital servicesSlide 10 © Fjord 2010 | Confidential
ApproachMobile internet is huge
Three factorsSlide 12 © Fjord 2010 | Confidential
HistoryThe White Rabbit put on his spectacles."Where shall I begin, please yourMajesty?" he asked."Begin at the beginning,...
Birth of internetSlide 14 © Fjord 2010 | Confidential
Web1.0 / WAPSlide 15 © Fjord 2010 | Confidential
Lesson learnedSlide 16 © Fjord 2010 | Confidential
Web 2.0Slide 17 © Fjord 2010 | Confidential
Mobile internetSlide 18 © Fjord 2010 | Confidential
Not there yetSource: Pinch media  Slide 19 © Fjord 2010 | Confidential
Let’s change thisSource: Pinch media  Slide 20 © Fjord 2010 | Confidential
Paid applicationsSource: Pinch media  Slide 21 © Fjord 2010 | Confidential
Some things toconsiderHigh level
1. It’s about peopleSlide 23 © Fjord 2010 | Confidential
2. Technology is your toolSlide 24 © Fjord 2010 | Confidential
3. Connect peopleSlide 25 © Fjord 2010 | Confidential
4. Engage others earlySlide 26 © Fjord 2010 | Confidential
5. Be humbleSlide 27 © Fjord 2010 | Confidential
6. Be braveSlide 28 © Fjord 2010 | Confidential
7. Don’t think you’re doneSlide 29 © Fjord 2010 | Confidential
DesignAttract, Delight, Retain
User centered designSlide 31 © Fjord 2010 | Confidential
Design driven processDivergent thinking: Ideate, branch off, broaden ideas.Convergent thinking: Evaluate, narrow down, cre...
Navigation and HierarchyCreate a clear information architectureAvoid loopsBe predictableAlign with frameworkSlide 33 © Fjo...
Page structure                                       Consider Fitts’ law                                       Design with...
Delight through visual designDelight the userKnow the frameworkTest your designs on the real screenTest your designs in re...
Online specific                                       Any app can be onlineSlide 36 © Fjord 2010 | Confidential
Don’t forget                                       Support offline use                                       Consider roam...
Atomisation“Atoms, Not Apps, Will Power theNext-Gen Phones”- Christian Lindholm
Is there any hope for apps?Source: Pinch media  Slide 39 © Fjord 2010 | Confidential
3rd party taskSlide 40 © Fjord 2010 | Confidential
Native taskSlide 41 © Fjord 2010 | Confidential
APIsSlide 42 © Fjord 2010 | Confidential
Atoms, not appsSlide 43 © Fjord 2010 | Confidential
Tack!martin.taegtstroem@fjord.dewww.fjordnet.comFollow us on Twitter: @Fjord
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Fjord @Webinale in Berlin - The dawning age of the mobile internet

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Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet.
Find out more about fjord at www.fjordnet.com
Follow us on twitter @fjord

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Fjord @Webinale in Berlin - The dawning age of the mobile internet

  1. 1. The Dawning Age of Mobile InternetMartin TägtströmMay 31st 2011, BerlinFollow us on Twitter: @Fjord
  2. 2. Hello!“I’m an interaction designer at aservice design company”- Martin Tägtström
  3. 3. What’s service design?Slide 3 © Fjord 2010 | Confidential
  4. 4. In different contextsSlide 4 © Fjord 2010 | Confidential
  5. 5. For different purposesSlide 5 © Fjord 2010 | Confidential
  6. 6. In different formsSlide 6 © Fjord 2010 | Confidential
  7. 7. When you really notice itSlide 7 © Fjord 2010 | Confidential
  8. 8. Behind the scenesSlide 8 © Fjord 2010 | Confidential
  9. 9. Interaction designSlide 9 © Fjord 2010 | Confidential
  10. 10. For digital servicesSlide 10 © Fjord 2010 | Confidential
  11. 11. ApproachMobile internet is huge
  12. 12. Three factorsSlide 12 © Fjord 2010 | Confidential
  13. 13. HistoryThe White Rabbit put on his spectacles."Where shall I begin, please yourMajesty?" he asked."Begin at the beginning," the King saidgravely, "and go on till you come tothe end: then stop.”– Lewis Carroll
  14. 14. Birth of internetSlide 14 © Fjord 2010 | Confidential
  15. 15. Web1.0 / WAPSlide 15 © Fjord 2010 | Confidential
  16. 16. Lesson learnedSlide 16 © Fjord 2010 | Confidential
  17. 17. Web 2.0Slide 17 © Fjord 2010 | Confidential
  18. 18. Mobile internetSlide 18 © Fjord 2010 | Confidential
  19. 19. Not there yetSource: Pinch media Slide 19 © Fjord 2010 | Confidential
  20. 20. Let’s change thisSource: Pinch media Slide 20 © Fjord 2010 | Confidential
  21. 21. Paid applicationsSource: Pinch media Slide 21 © Fjord 2010 | Confidential
  22. 22. Some things toconsiderHigh level
  23. 23. 1. It’s about peopleSlide 23 © Fjord 2010 | Confidential
  24. 24. 2. Technology is your toolSlide 24 © Fjord 2010 | Confidential
  25. 25. 3. Connect peopleSlide 25 © Fjord 2010 | Confidential
  26. 26. 4. Engage others earlySlide 26 © Fjord 2010 | Confidential
  27. 27. 5. Be humbleSlide 27 © Fjord 2010 | Confidential
  28. 28. 6. Be braveSlide 28 © Fjord 2010 | Confidential
  29. 29. 7. Don’t think you’re doneSlide 29 © Fjord 2010 | Confidential
  30. 30. DesignAttract, Delight, Retain
  31. 31. User centered designSlide 31 © Fjord 2010 | Confidential
  32. 32. Design driven processDivergent thinking: Ideate, branch off, broaden ideas.Convergent thinking: Evaluate, narrow down, create a focus, define.Slide 32 © Fjord 2010 | Confidential
  33. 33. Navigation and HierarchyCreate a clear information architectureAvoid loopsBe predictableAlign with frameworkSlide 33 © Fjord 2010 | Confidential
  34. 34. Page structure Consider Fitts’ law Design with gestures Take advantage of accessibility features Tap should lead to actionSlide 34 © Fjord 2010 | Confidential
  35. 35. Delight through visual designDelight the userKnow the frameworkTest your designs on the real screenTest your designs in real contextSlide 35 © Fjord 2010 | Confidential
  36. 36. Online specific Any app can be onlineSlide 36 © Fjord 2010 | Confidential
  37. 37. Don’t forget Support offline use Consider roaming cases All users do not have a data planSlide 37 © Fjord 2010 | Confidential
  38. 38. Atomisation“Atoms, Not Apps, Will Power theNext-Gen Phones”- Christian Lindholm
  39. 39. Is there any hope for apps?Source: Pinch media Slide 39 © Fjord 2010 | Confidential
  40. 40. 3rd party taskSlide 40 © Fjord 2010 | Confidential
  41. 41. Native taskSlide 41 © Fjord 2010 | Confidential
  42. 42. APIsSlide 42 © Fjord 2010 | Confidential
  43. 43. Atoms, not appsSlide 43 © Fjord 2010 | Confidential
  44. 44. Tack!martin.taegtstroem@fjord.dewww.fjordnet.comFollow us on Twitter: @Fjord

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