Fjord @Webinale in Berlin - The dawning age of the mobile internet
 

Fjord @Webinale in Berlin - The dawning age of the mobile internet

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Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet....

Martin Tägtström, Senior Designer from Fjord Berlin presented a keynote presentation at Webinale in Berlin on the dawning age of the mobile internet.
Find out more about fjord at www.fjordnet.com
Follow us on twitter @fjord

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Fjord @Webinale in Berlin - The dawning age of the mobile internet Fjord @Webinale in Berlin - The dawning age of the mobile internet Presentation Transcript

  • The Dawning Age of Mobile InternetMartin TägtströmMay 31st 2011, BerlinFollow us on Twitter: @Fjord
  • Hello!“I’m an interaction designer at aservice design company”- Martin Tägtström
  • What’s service design?Slide 3 © Fjord 2010 | Confidential
  • In different contextsSlide 4 © Fjord 2010 | Confidential
  • For different purposesSlide 5 © Fjord 2010 | Confidential
  • In different formsSlide 6 © Fjord 2010 | Confidential
  • When you really notice itSlide 7 © Fjord 2010 | Confidential
  • Behind the scenesSlide 8 © Fjord 2010 | Confidential
  • Interaction designSlide 9 © Fjord 2010 | Confidential
  • For digital servicesSlide 10 © Fjord 2010 | Confidential
  • ApproachMobile internet is huge
  • Three factorsSlide 12 © Fjord 2010 | Confidential
  • HistoryThe White Rabbit put on his spectacles."Where shall I begin, please yourMajesty?" he asked."Begin at the beginning," the King saidgravely, "and go on till you come tothe end: then stop.”– Lewis Carroll
  • Birth of internetSlide 14 © Fjord 2010 | Confidential
  • Web1.0 / WAPSlide 15 © Fjord 2010 | Confidential
  • Lesson learnedSlide 16 © Fjord 2010 | Confidential
  • Web 2.0Slide 17 © Fjord 2010 | Confidential
  • Mobile internetSlide 18 © Fjord 2010 | Confidential
  • Not there yetSource: Pinch media Slide 19 © Fjord 2010 | Confidential
  • Let’s change thisSource: Pinch media Slide 20 © Fjord 2010 | Confidential
  • Paid applicationsSource: Pinch media Slide 21 © Fjord 2010 | Confidential
  • Some things toconsiderHigh level
  • 1. It’s about peopleSlide 23 © Fjord 2010 | Confidential
  • 2. Technology is your toolSlide 24 © Fjord 2010 | Confidential
  • 3. Connect peopleSlide 25 © Fjord 2010 | Confidential
  • 4. Engage others earlySlide 26 © Fjord 2010 | Confidential
  • 5. Be humbleSlide 27 © Fjord 2010 | Confidential
  • 6. Be braveSlide 28 © Fjord 2010 | Confidential
  • 7. Don’t think you’re doneSlide 29 © Fjord 2010 | Confidential
  • DesignAttract, Delight, Retain
  • User centered designSlide 31 © Fjord 2010 | Confidential
  • Design driven processDivergent thinking: Ideate, branch off, broaden ideas.Convergent thinking: Evaluate, narrow down, create a focus, define.Slide 32 © Fjord 2010 | Confidential
  • Navigation and HierarchyCreate a clear information architectureAvoid loopsBe predictableAlign with frameworkSlide 33 © Fjord 2010 | Confidential
  • Page structure Consider Fitts’ law Design with gestures Take advantage of accessibility features Tap should lead to actionSlide 34 © Fjord 2010 | Confidential
  • Delight through visual designDelight the userKnow the frameworkTest your designs on the real screenTest your designs in real contextSlide 35 © Fjord 2010 | Confidential
  • Online specific Any app can be onlineSlide 36 © Fjord 2010 | Confidential
  • Don’t forget Support offline use Consider roaming cases All users do not have a data planSlide 37 © Fjord 2010 | Confidential
  • Atomisation“Atoms, Not Apps, Will Power theNext-Gen Phones”- Christian Lindholm
  • Is there any hope for apps?Source: Pinch media Slide 39 © Fjord 2010 | Confidential
  • 3rd party taskSlide 40 © Fjord 2010 | Confidential
  • Native taskSlide 41 © Fjord 2010 | Confidential
  • APIsSlide 42 © Fjord 2010 | Confidential
  • Atoms, not appsSlide 43 © Fjord 2010 | Confidential
  • Tack!martin.taegtstroem@fjord.dewww.fjordnet.comFollow us on Twitter: @Fjord