What will launching innovative mobile apps bring to your business?

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Daniel Harris from Fjord's talk given at Mobile Apps World 2010 about how innovative Service Design can be a sustainable design driver for innovative mobile apps. Read more on: http://www.fjordnet.com/news/service-design-driver-designing-most-innovative-mobile-applications

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What will launching innovative mobile apps bring to your business?

  1. 1. What difference will launching innovative mobile apps bring to your business? <ul><li>• Where apps have come from </li></ul><ul><li>• Some characteristics of innovative mobile apps </li></ul><ul><li>• Service innovation </li></ul>
  2. 2. A brief history of apps
  3. 3. First, there was the World Wide Web. Online access was a phenomenon
  4. 5. The early Web www www www www www www www www www www www www www www www www www www www www www www www www www
  5. 6. NOISE The early Web www www www www www www www www www www www www www www www www www www www www www www www www www SIGNAL
  6. 7. The mature Web Information and utility
  7. 8. Mature web
  8. 9. Mature web Service web Marketing Web Service Web www www www www www www www www www www www www www www www www www www www www www www www www www www www www www
  9. 10. Mature web Service web Marketing Web Service Web www www www www www www www www www www www www www www www www www www www www www www www www www www www www www SIGNAL NOISE
  10. 11. Gadgets and widgets
  11. 12. There’s an app for that
  12. 13. Apps app app app
  13. 14. Apps SIGNAL app app app NOISE
  14. 16. 5 Characteristics of innovative mobile apps
  15. 17. 1. Don’t reinvent
  16. 18. shopkick, 2010
  17. 19. BBC News, 2009
  18. 20. 2. Work with the device affordances
  19. 21. Shazam, 2009
  20. 22. 3. Over deliver on a user need
  21. 23. Ocado, 2009
  22. 24. 4. Be a prosthesis
  23. 25. Find a property, 2009
  24. 26. 5. Focus on input
  25. 27. Downloaded five million times in the first few days (http://www.mobile-ent.biz) Skype, 2009
  26. 28. iPad
  27. 29. Service Innovation
  28. 30. The Service level <ul><li>Service </li></ul>Delivery
  29. 31. Mapping touchpoints across time <ul><li>Example: VF roaming </li></ul>
  30. 32. Service operation components SERVICE Apps Devices Business models Data User needs Back end
  31. 33. <ul><li>$1.5bn in transactions forecast for 2010 http://www.mobile-ent.biz </li></ul>Built upon the hugely successful Red Laser platform: downloaded 2m times http://www.mobile-ent.biz Ebay Buying Ebay Selling
  32. 34. Facebook, 2009
  33. 35. Collaborate and observe
  34. 36. Thank you 

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