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What will launching innovative mobile apps bring to your business?

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Daniel Harris from Fjord's talk given at Mobile Apps World 2010 about how innovative Service Design can be a sustainable design driver for innovative mobile apps. Read more on: …

Daniel Harris from Fjord's talk given at Mobile Apps World 2010 about how innovative Service Design can be a sustainable design driver for innovative mobile apps. Read more on: http://www.fjordnet.com/news/service-design-driver-designing-most-innovative-mobile-applications

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Transcript

  • 1. What difference will launching innovative mobile apps bring to your business?
    • • Where apps have come from
    • • Some characteristics of innovative mobile apps
    • • Service innovation
  • 2. A brief history of apps
  • 3. First, there was the World Wide Web. Online access was a phenomenon
  • 4.  
  • 5. The early Web www www www www www www www www www www www www www www www www www www www www www www www www www
  • 6. NOISE The early Web www www www www www www www www www www www www www www www www www www www www www www www www www SIGNAL
  • 7. The mature Web Information and utility
  • 8. Mature web
  • 9. Mature web Service web Marketing Web Service Web www www www www www www www www www www www www www www www www www www www www www www www www www www www www www
  • 10. Mature web Service web Marketing Web Service Web www www www www www www www www www www www www www www www www www www www www www www www www www www www www www SIGNAL NOISE
  • 11. Gadgets and widgets
  • 12. There’s an app for that
  • 13. Apps app app app
  • 14. Apps SIGNAL app app app NOISE
  • 15.  
  • 16. 5 Characteristics of innovative mobile apps
  • 17. 1. Don’t reinvent
  • 18. shopkick, 2010
  • 19. BBC News, 2009
  • 20. 2. Work with the device affordances
  • 21. Shazam, 2009
  • 22. 3. Over deliver on a user need
  • 23. Ocado, 2009
  • 24. 4. Be a prosthesis
  • 25. Find a property, 2009
  • 26. 5. Focus on input
  • 27. Downloaded five million times in the first few days (http://www.mobile-ent.biz) Skype, 2009
  • 28. iPad
  • 29. Service Innovation
  • 30. The Service level
    • Service
    Delivery
  • 31. Mapping touchpoints across time
    • Example: VF roaming
  • 32. Service operation components SERVICE Apps Devices Business models Data User needs Back end
  • 33.
    • $1.5bn in transactions forecast for 2010 http://www.mobile-ent.biz
    Built upon the hugely successful Red Laser platform: downloaded 2m times http://www.mobile-ent.biz Ebay Buying Ebay Selling
  • 34. Facebook, 2009
  • 35. Collaborate and observe
  • 36. Thank you 