The transformation of reading - Fjord's txtr case study 15/02/2010

The transformation of reading
A txtr case study 15/02/2010

Easy, portable, engrossing interface

But hard to manage and carry…
bulky….
Talk about books as a great user interface for mobility but highlight its drawbacks:- heavy-two hand operated - bulky- not connected- require light to read- primarely linear.- Non searchable-Noisy to use

Amazon transformed the experience
The Kindle holds 1500 books from a 400,000 strong catalogue

eBook Sales forecast
(worldwide)
∼ 9bn USD
323m USD

Jeff Bezos, Amazon CEO and founder “What's dangerous, is not to evolve.”

Ian Freed, Kindle VP,
believes that the success of Kindle heralds the end for printed books
“The only question is does it take three years, five years or 20 years?”

eReader features
Formats:
Works with
office
Storage
64 GB
Book sharing
between
devices on same
account
Input:
Stylus + virtual
Keyboard
Screen size
6 inches
Battery life
10 days

Getting connected

The way we consume digital media
has changed our behaviors
This has radically altered the mapping industry
This new way of using maps is a very different process and experience

How we use and interact with music
has changed irreversibly
Services and products have united to change this medium forever
This has radically disrupted the music industry.

So how, will this change books
and reading?

Different devices will create a plethora of different functions and experiences

The bookstores will go to the people.

The ease and ability of selecting and saving elements of books
will change how we learn.

Digitally sharing books could change how we work and
socially engage.

The media landscape is changing
Books, Newspapers and Magazines are being digitised
These sources can then be stored in the cloud

Devices accessing the cloud
This media can then be read from the cloud across multiple devices

Sharing through the network
Throughout
the network
Digital sharing is easy

eBook App - UI iPhone

eBook App UI - Android

The iPad will transform magazines

So how will this evolve?

For information on the topic of
media in the future
Please contact
Christian Lindholm
christian@fjord.co.uk

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The transformation of reading - Fjord's txtr case study 15/02/2010

by Fjord on Mar 04, 2010

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