Every product is a potential service, with cars this is even more so
Services grow, sometimes reproduce and die. Not many people plan and design for the fade out of the service, but in cars is necessary with a large second hand market economy
Brand DNA and guidelines are needed for developers that want to work on the car to make sure there is consistency with the car interface
When cars start to understand when is a good time to take more control from the humans, based on the sensors and the data they collect, drivers will be able to take away bandwith from the steering wheel to other activities and focus areas such as screens. We will see an increase on the number and size of screens around the cockpit in the same way that analog cockpits from small planes are replaced with two ipads today
No-one has figured yet how cars communicate to each other and with the current fragmentation of solutions and platforms there is an opportunity for 3rd parties to resolve this.
Transcript of "Connected Car - App Developer Conference, Car Connectivity Consortium @ MWC 2014"
is the service design consultancy
We differentiate providers in ways that create an emotional
between the customer and the service.
Our business is delight.
Cars used to bring people
mobile phones do the same
Car as a service
People want to go from point A
to point B
There is a difference between
every day’s needs and
And there are additional choices
that complicate the decision
We should design for the end of th
cycle as well
Who will own the
design of the
Different levels of attention
requires different interaction
It needs to be considered
Invisible interfaces are not
Car interfaces have not
changed much over their
Because, driving stayed the
same, however with smart
software based systems and
even driverless cars, interfaces
can become more screen based
Connected car is not only about
connecting cars to the cloud but
also connecting them to each
For sharing valuable data:
Connected cars today should
prepare the road towards the
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