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App day 2014 - App drivers, The changing shape of advertising within the app domain

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Daniel Freeman, Service Design Director at Fjord Stockholm, presented at App Day 2014 in Copenhagen in January, on how the shape of advertising is changing within the app world.

Daniel Freeman, Service Design Director at Fjord Stockholm, presented at App Day 2014 in Copenhagen in January, on how the shape of advertising is changing within the app world.

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  • 1. FJORD App Day 2014 APP DRIVERS The changing shape of advertising within the app domain
  • 2. OUR FOCUS IS SERVICE DESIGN We differentiate providers in ways that create an emotional bond between the customer and the service. Our business is delight.
  • 3. WE MAKE COMPLEX SYSTEMS APPROACHABLE AND HUMAN We design technology in service of people, not the other way around
  • 4. FJORD We Work with the World’s Top Brands
  • 5. ADVERTISING Today 1 JUL 2013 IKEA DIGITAL IDENTITY @ 2013 Company Confidential
  • 6. FJORD Advertising Tabloid Style
  • 7. FJORD App Trends Personalised
  • 8. FJORD App Trends Context Aware
  • 9. FJORD App Trends “Feedy” & Embed
  • 10. REIMAGINE THE PHONE BILL “About 40 per cent of 3's smartphone customers have downloaded the free app since its launch in October, with 70 per cent of those using it every month. In a survey, 50 per cent said they called customer service about their bill less often.” Financial times
  • 11. FJORD Mit3 In App Promotions
  • 12. FJORD Mit3 Integrated Offerings
  • 13. FJORD Looking FORWARD
  • 14. FJORD App Trends Fit for a Purpose
  • 15. FJORD App Trends App Soup
  • 16. FJORD App Trends Yahoo eats Aviate
  • 17. FJORD Industry Trends Apple & Samsung
  • 18. Industry Trends Google eats Nest
  • 19. Industry Trends Google eats Boston Dynamics
  • 20. Industry Trends Man & Dog launch “Smart” Watch
  • 21. Industry Trends adidas MiiCoach
  • 22. A New Phase? Living Services an Atomisation within Ecosystem What is where? Is mobile still the hub? How will we interact? Displays? Voice? How will we advertise?!
  • 23. HAVE APPS PEAKED?
  • 24. When you put PEOPLE FIRST great things will happen for your business 24