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Health 2.0 and Enspektos, LLC Talk Big Picture Health Technology Insights, the Future of Consumer Digital Health and More
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Health 2.0 and Enspektos, LLC Talk Big Picture Health Technology Insights, the Future of Consumer Digital Health and More

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In August 2013, Health 2.0 and Enspektos, LLC discussed a range of big picture health technology and consumer digital health insights and more during a special Webinar. The two firms also discussed …

In August 2013, Health 2.0 and Enspektos, LLC discussed a range of big picture health technology and consumer digital health insights and more during a special Webinar. The two firms also discussed how they will collaborate around the health technology arena.

Published in: Health & Medicine, Technology

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  • Define Health 2.0: companies and products that create adaptable technology, impact on user experience, and are tending to produce/consumer/both lots of data. Tend towards cloud-based, multi-service, mobile over enterprise, but creeping into enterprise.
  • (blur out some segments?)
  • When I started Enspektos in 2005, one of my major areas of focus was helping the health industry understand how health technologies like the Web and social media were impacting health consumers. Over this period, we came to see, time and time again, that executives from health organizations shared many common pain points. Connecting the Dots: While it’s important to follow specific events in the health technology arena, understanding where you and your organization can thrive in this fast-moving landscape requires big picture thinking and the ability to connect the dots between micro and macro trends. It’s easy to find information, but harder to receive high-value context. Identifying New Opportunities: We’re operating in a very competitive arena, and those who can identify and leverage new opportunties before others will have more power to understand and shape the future. Shaping Health Consumer Perceptions and Behaviors: For all of us in health, improving outcomes and changing/maintaining health behaviors is the name of the game., We view content as the “last mile” in consumer health technology, as this is the way we educate, encourage and activate people around health and wellness. Understanding and delivering content that’s effective and persuasive is everyone’s job, but it is too often relegated to marketing. When people are having trouble getting people engaged or shaping perceptions, the problems often start and end with content. Accessing Unbiased Expert Insights and Advice: Everyone needs a helping hand, but executives are hard pressed to find safe, private and high-quality forums to exchange ideas and have substantive conversations.
  • Recognizing these pain points are a problem is one thing. Doing something about them is another. I decided to leverage Enspektos’ technological and intellectual assets to develop a unique member supported consumer health tech and advisory service called. enmoebius bronze.
  • Now, many of you may be wondering why name a digital health advisory service enmoebius bronze? Well, there is a very good reason for this. Late last year, we introduced a unique technology designed to answer a difficult question: How does digital content (Web, social and mobile) influence how people behave? While we’ve been using the Web (and now social) for quite some time, we still don’t have a solid answer to this critical question. In addition, with a range of consumer-facing technologies being funded, developed and used, answering this question has become even more urgent.This is why we developed enmoebius. This is a behavioral surveillance and analytics platform that delivers never-before-seen insights on how digital health content impacts how people think and act around health. We gather this data by following around people who agree to install the enmoebius software as they go about their daily Web and social media activities. We then collect a massive amount of data about what they do and what they think about the health content they consume. Normally, insights generated by analytics platforms like enmoebius are only available to large organizations. However, we strongly believe that executives in the trenches should have access to the powerful insights generated via this platform, which is why we developed enmoebius bronze. But, what does enmoebius bronze bring to the table that you can’t find elsewhere?
  • Most importantly, we are very future-oriented. We conduct research with digital health early adopters via a first-of-its kind study called digiheatlh pulse, which is powered by enmoebius. With digihealth pulse we are studying a demographically balanced group of digital health early adopters. We are looking at two things: -How does health content consumed organically via the Web and social media impact how people think and act around health? -How are consumers using/potentially using/viewing a range of emerging technologies, including wearables, sensors and more. These rich and unique dgihealth pulse insights are available to enmoebius bronze subscribers.Now, I’m going to give you a sense of exactly how we’re delivering intelligence that addresses the pain points I outlined earlier, and provide you with a short demo of the service.
  • When it comes to linking digital health content to behavior change, we have access to (and surface) a massive amount of data gathered via our enmoebius technology. What you see here is a dashboard available to subscribers that features a rich stream of data on how people are using such as Google to find health information, the credibility of social content and much more. Data is constantly flowing into this dashboard and is collected in real-time when digihealth pulse data is being actively collected. We run multiple 8 week waves. The next one is scheduled to begin in late August.
  • When it comes to charting the future of the consumer health landscape, we leverage a range of data collected from digital health early adopters to help you understand what’s coming and why. This graphic displays a framework we developed to help executives not only understand what technologies consumers will adopt, but why. Understanding why can help you understand which tools will most likely gain traction and shape product development efforts. I’m not going to go into each of these needs in great detail, but they are: -Immediacy-Personalization-Trust-Support
  • We also leverage our data to identify and explain new trends that may not be immediately apparent to most, but can have a significant impact on how you do business today and in the future. One recently widely-covered insight we published is related to a trend we identified called “just-in-time health information.” Today, people use Google to find health information, However, companies like Scanadu and Medivizoar are developing what we call just-in-time health information systems that not only deliver information when it’s most needed, but also can predict when content should arrive in order to optimize behavior change activities.
  • Finally, we’re all about not just delivering information we think is important, but responding to your needs. enmoebius bronze subscribers have access to expert collaboration and connection opportunities with noted health technology experts, including Dr. Jennifer Shine Dyer and Health 2.0 analysts. Also, our research and insights agenda is shaped by members’ requests. Via the service you can get answers to questions you care about.
  • Now, I’d like to take you through a brief demo of the service so that you can see how we present and provide our insights first hand.
  • Transcript

    • 1. #health2con ; #digitalhealth Contextual | Unique | Personalized How & Why Enspektos, LLC and Health 2.0 Are Bringing You a New Breed of Health Technology Market Intelligence August 15, 2013
    • 2. #health2con ; #digitalhealth Today’s Hashtags #health2con #digitalhealth
    • 3. #health2con ; #digitalhealth Overview Who Why What How
    • 4. #health2con ; #digitalhealth Overview Who Why What How
    • 5. #health2con ; #digitalhealth About Health 2.0 (@health2con) Health 2.0 promotes, showcases and catalyzes new technologies in health care. We do this through a worldwide series of conferences, code-a-thons, prize challenges, and more. We also have the leading market intelligence on new health technology companies. Kim Krueger, @kqkruegerMatthew Holt, @boltyboy Prerna Anand, @AnandPrerna
    • 6. #health2con ; #digitalhealth About Enspektos (@enspektosllc) Enspektos is a digital health innovation consultancy. The firm’s mission is to help you use digital health technologies to spark action among patients, caregivers, providers and others. One way we achieve this goal is by providing novel, future-oriented, on-demand consumer health technology insights to health executives. Fard Johnmar, @fardj
    • 7. #health2con ; #digitalhealth Overview Who Why What How
    • 8. #health2con ; #digitalhealth There is Abundant Information . . .
    • 9. #health2con ; #digitalhealth . . . But Less Context, Like This
    • 10. #health2con ; #digitalhealth Information = Noise; Context = Signal Information Noise Noise Noise Noise Noise Noise Signal Signal Signal Signal Signal Signal Context
    • 11. #health2con ; #digitalhealth Signals Accelerate Your Success, Noise Doesn’t New Opportunities Better Products & Services Smarter Decisions Fewer Mistakes Signals
    • 12. #health2con ; #digitalhealth Overview Who Why What How
    • 13. #health2con ; #digitalhealth Companies Tech Trends Future Consumer Tech Use Content Impact Health 2.0 & Enspektos Intelligence Capabilities Complementary Intelligence
    • 14. #health2con ; #digitalhealth Companies by Technology Category Health 2.0 Source, June 2013 2540 1465 643 203 229 0 500 1000 1500 2000 2500 3000 All Consumer FacingProfessional FacingPatient-Provider CommunicationData, Analytics, and Exchange
    • 15. #health2con ; #digitalhealth Health 2.0 Companies by Segment Q2 Growth in Red, June 2013 0 100 200 300 400 500 600 700 800 Clinical Trials Search & Recruitment Privacy & Identity Gaming Financial Management B2B-Revenue Collection &… B2B-Decision Support Analytics Data Utility Layer Search Provider Search Coaching & Advisory Services Personal Health Assessment &… Professional Knowledge Exchanges B2B-Administrative Tools Patient-Provider Communication Patient Communities B2B-Clinician Workflow Wellness Content Self-Management Tools & Trackers # Companies (n)
    • 16. #health2con ; #digitalhealth Total Funding by Technology Category April-June 2013 Consumer Facing Professional Facing Patient-Provider Communication Data, Analytics, and Exchange Total Funding: $652.7 M $359 M, 55% $195.6 M, 30% $68.3 M, 10% $30.2 M, 5%
    • 17. #health2con ; #digitalhealth Annual Funding 1.03 1.61 1.14 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2011 2012 2013 Billionsofdollars($) As of June 2013
    • 18. #health2con ; #digitalhealth Data Mobility Usability of EMRsTrackers Key Trends in Health IT Innovation
    • 19. #health2con ; #digitalhealth Health 2.0: Market Intelligence Bundled and Stand-alone Service Offerings that Leverage Health 2.0 Industry Experience to Help You Understand What’s Coming Next in Health Technology and How Best to Benefit. Learn • Annual Report • Tech Trend Reports Track • Health 2.0 Source • Newsbites • Analyst Access Connect • OnDemand • Matchpoint
    • 20. #health2con ; #digitalhealth Health 2.0: Package Offerings • Annual Report • Tech Trend Reports • Newsbites • OnDemand • Limited Analyst Access • Unlimited Analyst Access • Health 2.0 Source • Matchpoint
    • 21. #health2con ; #digitalhealth Health 2.0 Bundled Intelligence Packages Services Learn Track Connect Annual Report    Tech Trend Reports    Newsbites   OnDemand   Analyst Access Limited Unlimited Health 2.0 Source  Matchpoint  Find all of Health 2.0’s intelligence products here: http://www.health2con.com/marketintel/shop/
    • 22. #health2con ; #digitalhealth Health 2.0 Annual Report Missed the Fall Conference? Get it all on paper with additional content from Matthew Holt and Indu Subaiya http://www.health2con.com/marketintel/shop/annual-report/ Annual Report
    • 23. #health2con ; #digitalhealth Why Health 2.0 Thinks Enspektos’ Work is Worth Your Attention, Support & Participation
    • 24. #health2con ; #digitalhealth Four Critical Executive Consumer Health Tech Pain Points Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice
    • 25. #health2con ; #digitalhealth We Developed enmoebius bronze to Address These Pain Points What: A unique member supported online consumer health technology and advisory service
    • 26. #health2con ; #digitalhealth What Makes it Different At the core of the service is a patent-pending technology Enspektos developed called enmoebius enmoebius delivers never-before-seen insights on how digital health (Web/social) content impacts how people think and act
    • 27. #health2con ; #digitalhealth enmoebius-powered Consumer Research Initiative: digihealth pulse Ongoing Research With Digital Health Early Adopters Available via enmoebius bronze Features: • Rich Data on How Health Content Impacts Perceptions and Behaviors • How Consumers View and Will/Are Using Emerging Health Technologies: Sensors, Wearables and More Health 2.0 Insights Shaping Research Agenda &
    • 28. #health2con ; #digitalhealth Sample Insights: How Are People Consuming and Reacting to Digital Health Content? Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice enmoebius-powered Data Stream Provides Novel Information on How Consumers Encounter and React to Web and Social Media Health Content Data from digihealth pulse waves displayed in real-time and after each study period concludes
    • 29. #health2con ; #digitalhealth Sample Insight: What’s Driving Consumer Adoption of Health Technologies? Key Consumer Health Needs Health Need: Immediacy Health Info When I Want It (On-Demand) Health Need: Personalization Health Info That's Relevant to My Needs Health Need: Support I Seek/Share Socially Centered Health Info Health Need: Trust I Access Health Info Sources I Think Are Credible Future Digital Technology Adoption Trends Driven By Consumers' Quest to Satisfy Key Health Needs Data Used to Determine Key Consumer Needs Gathered via digihealth pulse Survey of Active Digital Health Consumers, Plus Additional Research We Looked at How Technologies Meeting These Needs Are Used Today (and Will Be Employed Tomorrow) Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice
    • 30. #health2con ; #digitalhealth Sample Insight: How Big Data, Analytics and Algorithms Will Change Consumer Health Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice Dr. Google’s Days May Be Numbered: Future Health Content Will Be Predictive, Automated and “Just-in-Time”
    • 31. #health2con ; #digitalhealth Insights On Demand: Personalized Support & Advice Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice Connect and Collaborate With Noted Digital Health Experts, Including Jody Ranck, Dr. Jennifer Shine Dyer and Health 2.0 Analysts Our Insights Agenda is Shaped by Members’ Requests: Get Answers to Questions You Care About
    • 32. #health2con ; #digitalhealth enmoebius bronze Demo
    • 33. #health2con ; #digitalhealth Overview Who Why What How
    • 34. #health2con ; #digitalhealth Reminder: Where to Get Health 2.0’s Bundled Intelligence Packages Services Learn Track Connect Annual Report    Tech Trend Reports    Newsbites   OnDemand   Analyst Access Limited Unlimited Health 2.0 Source  Matchpoint  Find all of Health 2.0’s intelligence products here: http://www.health2con.com/marketintel/shop/
    • 35. #health2con ; #digitalhealth Get Started on enmoebius bronze via Health 2.0’s Website Get Started at the Health 2.0 Website: http://www.health2con.com/marketintel/shop/enmoebius-bronze/ Try enmoebius bronze with a 10-Day Free Trial $35 Per Month (Limited Time Per Person Pricing for the Health 2.0 Community) enmoebius Bronze Features Growing Library of 250+ Research Briefs, Reports, Infographics, Webinars and More Focusing on Consumer Health Tech Trends Personalized Support from Experts Dashboard With Digital Health Content Impact Data Stream Much More
    • 36. #health2con ; #digitalhealth Questions