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F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
F22 U S  Retail On Site Printed   1.11
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F22 U S Retail On Site Printed 1.11

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A report on the size of U.S. retail printed photo output with 5-year projections

A report on the size of U.S. retail printed photo output with 5-year projections

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  • 1. U.S. Retail Photo Print Output 2009-2014<br />cover<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />1<br />
  • 2. What’s Dragging this Down?<br />2<br />Consumer Adaptation<br />Institutional Failure<br /><ul><li>From Selective Printing to “no thanks”
  • 3. From Email &amp; Photo Sites to Social Media (esp. Facebook &amp; Picasa Web Albums)
  • 4. From DSC to Cameraphones and Smartphones.
  • 5. From Still Images to Short-From Video (the “Flip Factor”)</li></ul>DSC’s that provide complexities and no solutions.<br />Unnecessarily “bloated” image files.<br />Retailer retreat (capital, labor, space, advertising)<br />No one driving awareness and demand for the category<br />Far too many unnecessary friction points for consumers to navigate from capture to retail output services.<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 2<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 6. Situation Analysis<br />Conventionalprint volume (film + digital) and revenue continues to fall and that fall has accelerated in 2010.<br />Conventional digital print volume and revenue began to decline in 2009 and the decline will continue.<br />Walmart Stores, which enjoyed share leadership for numerous years, has slipped from the top position, with promotional drug chains Walgreens and CVS gaining share.<br />Personalized printed output continues to be the on-demand print category growth opportunity for retailers.<br />Kiosk prints as a % of total prints will grow as retailers increasingly turn to lower-cost, lower-touch print solutions while consumers opt for instant gratification.<br />3<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 3<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 7. Situation Analysis - 2<br />Transformation from “wet” chemical minilabs to “dry” ink, dye-sub, laser and xerographic replacement print platforms has begun (e.g. Walmart has completed more than ½ of their installed base to Fuji and Epson Inkjet and Xerox . Meijer and Duane Reade have Hewlett-Packard ink and laser platforms. CVS and Target are rapidly updating with Kodak Apex dry solutions).<br />Seasonal demand spikes are a significant and increasing challenge for retailers as demand shifts from everyday conventional print demand to personalized products, with primary demand concentrated from mid-November through late-December.<br />Focus required to identify and develop new output products with everyday demand.<br />4<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 4<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 8. 5<br />Total On-Site Photo Print Output <br />2009-2014(4x6 Equivalent Units - B)<br />The growth of personalized printed output is not yet on a trend to compensate fully for the loss of conventional print consumption.<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 5<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 9. 6<br />Total On-Site Photo Print Revenue ($B) <br />2009-2014<br /><ul><li>The richer revenue from personalized output, however, could begin to drive higher category revenues and margins within 5 years.
  • 10. By 2014 revenues from personalized printed products are likely to represent more than 50% of category print revenues. </li></ul>Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 6<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 11. 7<br />Retail Digital Prints(Conventional 4x6 Equivalent Prints - B)<br /><ul><li>Total Conventional Digital Prints at retail began to decline in 2009 and that decline will continue.
  • 12. Minilab prints, under current trends, will decline by &gt;40% over next 5 years while Instant prints hold steady.</li></ul>Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 7<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 13. 8<br />Retail Digital Prints(Conventional 4x6 Equivalent Prints - B)<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 8<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 14. 9<br />Total Retail Prints(Conventional + Personalized Prints 4x6 Equivalent Prints - B)<br /><ul><li>The addition of personalized prints creates a far more attractive view of the category.
  • 15. This projection does not consider likely growth driven by inevitable new products and enabling technology</li></ul>Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 9<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 16. 10<br />Instant Prints vs. Minilab Prints(Conventional 4x6 Equiv. Prints - B)<br /><ul><li>There are forces at work that advance the need for minilab printing (especially web-2-store printing, new personalized product possibilities, and the availability of informed staff).
  • 17. There are, simultaneously, forces at work that limit the investment interest in minilabs (especially labor costs, operational complexities, and declining revenues).
  • 18. Other trigger events which could radically alter share of prints would include print from Facebook.</li></ul>Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 10<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 19. Seasonality of Print Revenue2014<br />11<br /><ul><li>Current personalized printed products are dominated by products with demand primarily from mid-November through late-December.
  • 20. As the share of output from personalized printed output grows this trend threatens to shift even more volume to a narrow holiday window.
  • 21. The popularity of photo merchandise, which is currently dominated by holiday gift giving increases the challenges of equipping and staffing this changing category.</li></ul>Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 11<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 22. 12<br />Personalized Photo PrintsShare of Revenue - 2009<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 12<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 23. Wet vs. Dry PrintsB - Conventional Prints<br />13<br /><ul><li>Dry printing will rapidly replace AgX prints over the next 5 years
  • 24. A majority of all personalized printed output will be dry.</li></ul>Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 13<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 25. Wet vs. Dry Prints% of Conventional Prints<br />14<br /><ul><li>Dry prints will rapidly begin to replace AgX prints over the next 5 years.</li></ul>Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 14<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 26. 15<br />Threats &amp; Opportunities<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 15<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 27. Engines of Growth<br />16<br />Meeting consumers where they love to be with simple, meaningful, affordable solutions (print from Facebook and pick-up in an hour)<br />Personalized Event Celebration Bundles<br />Home Décor<br />Commercial Image-Rich Printed Output<br />Retail Products with Output Components<br />Licensed Content for Consumer and Commercial Output<br />Delivering a select number of new high-demand products with year-long demand<br />Retail Photo Output – 2009-2014<br />Confidential Property of [F/22] Consulting, Inc. - 2010<br />PAGE 16<br />Confidential Property of [F/22] Consulting - 2010<br />
  • 28. Personalized Event Celebration Bundles<br />Birthday<br />Anniversaries<br />Family Gatherings<br />Class Reunions<br />In Remembrance<br />….and much more!<br />Retail Photo Output Projections Update – May 2009<br />PAGE 17<br />Confidential Property of [F/22] Consulting, Inc. - 2009<br />17<br />
  • 29. Executed properly this could be (will be?) the print-industry and consumer memory preservation salvation.<br />Executed properly this could re-establish Fujifilm and its retail partners as the dominant force for years to come.<br />Executed properly this could dramatically increase overall retail print demand, re-establish a category investment rationale for retailers, and re-anchor dedicated support in key mass retail locations.<br />18<br />Print from Facebook<br />Retail Photo Output Projections Update – May 2009<br />PAGE 18<br />Confidential Property of [F/22] Consulting, Inc. - 2009<br />
  • 30. Home Decor<br />Canvas Prints<br />Posters<br />Collages<br />Framed Prints<br />Etc.<br />PAGE 19<br />Confidential Property of [F/22] Consulting, Inc. - 2009<br />19<br />Retail Photo Output Projections Update – May 2009<br />
  • 31. Commercial Image-Rich Printed Output<br />Flyers<br />Menus<br />Direct Mail <br />Catalogs<br />Image-Rich Business Cards<br />Banners<br />Interior and Exterior Signs<br />Variable Data Advertising (circulars, handbills, etc.)<br />Variable Data Direct Mail Materials<br />….and much more!<br />Retail Photo Output Projections Update – May 2009<br />PAGE 20<br />Confidential Property of [F/22] Consulting, Inc. - 2009<br />20<br />
  • 32. Retail Products with Output Components <br />Build-An-Album (pages vs. books)<br />Collage Frame and Software bundles<br />Album, Scanner &amp; Software Bundles<br />QiGO-powered Retail Products<br />….and much more!<br />Retail Photo Output Projections Update – May 2009<br />PAGE 21<br />Confidential Property of [F/22] Consulting, Inc. - 2009<br />21<br />
  • 33. Licensed Content for Consumer and Commercial Output<br />Disney Characters &amp; Movie Releases)<br />Mattel<br />Hasbro<br />Martha Stewart<br />NFL<br />NBA<br />MLB<br />NASCAR<br />Warner Brothers (Characters &amp; Movie Releases)<br />Pixar (Characters &amp; Movie Releases)<br />Celebrities<br />Events (Festivals, Major Sports Events, Concerts, etc.)<br />….and Much More<br />Retail Photo Output Projections Update – May 2009<br />PAGE 22<br />Confidential Property of [F/22] Consulting, Inc. - 2009<br />22<br />
  • 34. Retail Photo Output Projections Update<br />PAGE 23<br />Confidential Property of [F/22] Consulting, Inc. - 2009<br />Frank Baillargeon<br />Thank You<br />23<br />

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