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0303 la estrategia
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0303 la estrategia

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Transcript

  • 1. Estrategia
  • 2. ¿Dónde estar? APLICACIÓN WEB EXPERIENCIA
  • 3. ¿Dónde estar? APLICACIÓN WEB EXPERIENCIA COHERENCIA SORPRESA
  • 4. ¿Qué sucederá?
    • Aplicaciones: Se busca coherencia
    • Experiencias: Se busca la sorpresa
    • Páginas web: Se mezclan las dos
  • 5. Los dos emisferios APLICACIÓN WEB EXPERIENCIA INFORMACIÓN SENTIMIENTO