Dalda Pakistan

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Dalda Pakistan

  1. 1. Prepid by,Angela 5545 ,Danish 5555&Faiza 5539MBA (2)
  2. 2.  Dalda begins in early 1930’s In 1999 Unilever acquired International Technology to evolve Dalda Banaspati to Dalda VTF In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group The company entered the pure-oil segment in early 2007
  3. 3. Dalda is positioned in the minds of target customers because it is the only brand that is, UNESCO recommended vitamins quantity World Best Quality Only Brand that offers VTF Only brand that is exported to European Union Countries
  4. 4.  Integrity Fairness Trust Accountability People reaching their full potential
  5. 5. PRICE PLACE 4 P’sPRODUCT PROMOTION
  6. 6. Major Products Offered by Dalda foods are: Banaspati Ghee Cooking Oil
  7. 7.  Dalda VTF Banaspati Dalda Cooking Oil Manpasand Banaspati Manpasand Cooking Oil Dalda Canola Oil Dalda Olive Oil Planta cooking Oil
  8. 8.  Only banaspati in Pakistan which is Virtually Trans-fats Free (VTF) Ordinary banaspati brand contains up to 25% of these harmful Trans-fats Amount of Trans-fats in this banaspati to less than 1%
  9. 9.  Dalda introduced cooking oil to the market. 100% cholesterol free and contains Vitamin A and D together with Vitamin E It contains essential fatty acids, Omega 3 and 6
  10. 10.  Economical in use Enriched with Vitamins A & D ensure health and great taste
  11. 11.  Produced using the world’s best vegetable oils Produced using the world’s best vegetable oils Economical in use and cholesterol free Enriched with Vitamins A and D
  12. 12.  With vitamin Power Extracted from fresh canola seeds With additional nutrients with extra energy Superior health & great taste
  13. 13.  Import & Packed From Spain Using international technology Extracted from pure & hand picked olives 100% cholesterol free
  14. 14.  Similar to desi ghee Goodness of oil with taste of ghee Blend of soyabean,canola &sunflower oil Contain vitamin A & D
  15. 15.  Price ranges in Premium A Segment Price ranges in Premium B Segment Price ranges in Mid Price A Segment Price ranges in Mid Price B Segment
  16. 16. Dalda foods have their own distribution strategy. They have divided the shopkeepers into five major categories Wholesalers A B C D
  17. 17. Dalda does its Marketing itself. They don’t have anyorganization involved for marketing concerns. The advertisement is done by an advertisement organization “Makan Ericson”.
  18. 18. Only Dalda’s International Technology offers avalue added range to suit every consumer’s needs Dalda Olive Oil  Only Health Matters Dalda Cooking Oil  Only blend which preserves natural goodness Planta Cooking Oil  Where Taste is as important as Health Dalda Canola Oil  Only Canola oil that offers strength of vitamins to combat competitive lifestyle Dalda VTF Banaspati  Only Banaspati that offers relief of being transfat free
  19. 19.  Habib Seasons Rafhan Soya Supreme Imported Premium Brands
  20. 20. • Bureau Veritas Quality (BVQI) certification of: • ISO 9001-2000 for Quality • ISO 14001-2004 for Environment • ISO 22000-2005 for Food Safety • OHSAS 18001-1999 for Occupational Health and Safety• HACCP certification for Hazard Analysis and Critical Control Points
  21. 21. Dalda CookbookDalda Expert Mom AwardsDalda cooking kitDalda ka DastarkhwanDalda Advisory Service
  22. 22. Any queries???
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