Trends in Social Photography

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Here’s a presentation from our Community Influencer team on trends in social photography, including Instant Nostalgia, Anti-vanity, Real Models as Role Models and Crowd-ed.

Source: Getty Images Webinar: http://curve.gettyimages.com/article/webinar-visual-trends-in-technology

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Trends in Social Photography

  1. 1. Visual Trends inTechnology
  2. 2. Agenda How communication has changed Social photography Trends in visuals2
  3. 3. How communication has changed3
  4. 4. How communication has changed4
  5. 5. Most engaging content has imagery included5
  6. 6. Social Photography6
  7. 7. Social Photography “What is being uploaded aren’t just images, they are experiences, and what makes the images seductive, charming and magical are the improvised and accidental feel of images that may be blurred or framed awkwardly or have something intruding in the foreground.” Photography has become the prime vehicle in social sharing Why? Expression of self7
  8. 8. Four trends:1. Instant Nostalgia2. Anti-vanity3. Real Models as Role Models4. Crowded8
  9. 9. 9
  10. 10. 1. Instant Nostalgia10
  11. 11. 1. Instant Nostalgia By sharing an image, we are inviting friends, family, colleagues and strangers to participate in our experience E.G. Opening ceremony of Olympics – athletes weren’t there to have pictures taken of them – they had mobile phones out, taking pictures of the event and sharing onto social networking sites11
  12. 12. 1. Instant Nostalgia The ‘Instagram-effect’: Tapping into the nostalgia trend Images that are sharing a moment using this effect tend to be very popular12
  13. 13. 1. Instant Nostalgia13
  14. 14. 1. Instant Nostalgia & brands McD’s: sun soaked, hazy14
  15. 15. 1. Instant Nostalgia &Skeuomorphs Idea of nostalgia has translated to products Contemporary object that uses original/vintage design15
  16. 16. 16
  17. 17. 2. Anti-Vanity Images can’t look perfect and posed Natural, approachable, messy E.G. Photo in Paris – not of you with Eiffel tour but in a cobbled street with subtle Parisian touches Celebs sharing pictures on social platforms17
  18. 18. 2. Anti-Vanity18
  19. 19. 2. Anti-Vanity Authenticity is important – brands are becoming affected19
  20. 20. 2. Anti-Vanity Images can’t look perfect and posed20
  21. 21. 3. Real Models Brands are after real people, models of all backgrounds, shapes and sizes Backlash to photoshop Consumers are becoming used to seeing ‘real’ people in the media/social space; rise of blogs – particularly fashion bloggers, showing outfits Images of what people actually look like21
  22. 22. 3. Real Models22
  23. 23. 3. Real Models Not photo shopped, real people Advanced style: celebrating older ladies who are stylish super stylish and may not be used on ads23
  24. 24. 3. Real Models and brands Global brands are noticing this need Target: sense of self, laughter lines Levis: real bodies; every body is different24
  25. 25. 3. Real Models and brands In the advent of this, Getty Images added ‘real body’ as a category for images – clients been asking for it25
  26. 26. 3. Real Models and brands26
  27. 27. 3. Real Models and brands Unvarnished person and elevating to become a hero in their own right27
  28. 28. 3. Real People Rise in brands using the ‘real people’ behind the brand in creative communications and content28
  29. 29. 3. Real People29
  30. 30. 30
  31. 31. 4. Crowded How brands are using crowd-sourcing has changed how brands are communicating Marc Jacobs: fans of MJ created images and used hashtag which was then pulled in to website31
  32. 32. How Getty translate these trends Getty partnered with Flickr to offer an additional collection of authentic images showing real people 500k approved Flickr images32
  33. 33. How Getty translate these trends33
  34. 34. How Getty translate these trends34
  35. 35. 2007-2012 (before Facebook, Pinterest, Tumblr,Twitter were quite as huge)Top selling image of a woman 2007: posed, staged, perfection 2012: authentic yet appealing, hazy image, looking away, sharing a moment 35
  36. 36. 2007-2012 (before Facebook, Pinterest, Tumblr,Twitter were quite as huge)Top selling image of a business man 2007: stocky, formal, posed, looking directly at camera 2012: relaxed, natural lighting, looking away, sincere moment 36
  37. 37. 2007-2012 (before Facebook, Pinterest, Tumblr,Twitter were quite as huge)Top selling image of a baby 2007: calm, composed, soft focused light 2012: caught in a moment of action and emotion, real and authentic image 37
  38. 38. Some of these images might not have been able to get past senior directors five years ago but now it is expected38
  39. 39. 39

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