The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
The Importance of Integrating Mobile
Upcoming SlideShare
Loading in...5
×

The Importance of Integrating Mobile

1,820

Published on

The importance of integrating mobile.

Published in: Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,820
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
50
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \nAudiences are shifting their attention to consume and engage live experiences using TV and mobile devices, plus social media - ie GetGlue\n\nAnd increasingly broadcasters and advertisers will create content that's based around multiple devices (and their inherent benefits) and social engagement.\n\nThe BBC is actively trialling this now for Autumn Watch\n\n
  • \n
  • \n
  • \n
  • In Dec 2010 7.5m unique uk users spend a total of 2.5b minutes on FB \n5.6 hours per month on average.\n
  • \n
  • \nConsumers are using mobile on their terms, demonstrating new behaviours.\n\nI’m a heavy mobile user and it certainly matches my behaviour.\n\nLet’s now fast forward a couple of years: Even without the arrival of IPTV, but even more so if it is widely adopted, we’ll see a convergence of the different media platforms with the internet being the underlying “operating system” and the mobile being the connecting device between the different channels of engagement. Some specific changes for example: Peak time viewing shifts, Event TV, Social TV\n\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • To quickly recap:\n\nMobile multi-media usage is high, all the signs say this is set to accelerate rapidly, and consumer expectations of brands on mobile are increasing also\n\nIt is not enough to repurpose or serve up content designed for the PC\n\nSkoda could have done so much more to engage us and enrich the brand experience, to capture data and move consumers along the path to purchase but all they did....\n
  • Mobile is ENABLER to developing deeper relationships with consumers over time. Providing actionable insights, real time data and therefore real-time dialogue with consumers.\n\nPuma goes beyond product marketing, leveraging mobile technologies as a tool for insight and CRM.\n\n
  • \nOne example of TV and mobile working together to drive deeper engagement is the....\n\nFaithless added the Shazam logo to their TV ad. Users could tag it through Shazam and be able to buy their tickets through their mobile. \n\nTake That are used Shazam as a means of competition entry: when fans heard their new single, The Flood, they could tag it on Shazam and were automatically entered into their Golden Tickets competition. Fans will also receive updates when the track and their new album become available on itunes.\n\nQR codes have even started to appear on TV. Essex Girls. Not sure this is right but it’s a sign of the times.\n\n
  • Increasingly, marketers are breaking down barriers between "online" and "offline," and mobile can be the glue between the two. \n\nThe mobile allows consumers to interact with traditional channels and to use their phone to share cool experiences in the moment. \n\nThe posters invite fans or passers by alike to 'check in' using Facebook's Places feature. Checking in to Cheryl's poster could land a lucky fan tickets to see The X Factor.\n\nCinema: Mobile interaction with films; Last Call\n
  • While the Dom Pérignon Andy Warhol tribute champagne used QR Code to deliver exclusive content.\n\nSource: http://2d-code.co.uk/dom-perignon-qr-code/\n\n
  • \n
  • \n
  • You may remember Chalkbot from the 2009 Tour de France, travelling ahead of the pack, Chalkbot posted over 36,000 user generated messages and helped raise $4 million over the event with a 46% sales increase for Livestrong!\n\nUsers submitted 40 character messages by SMS, Twitter, Web Banners and the Nike Livestrong website. Each message would be send to the Chalkbot, printed on a section of the course, instantly photographed, tagged with GPS coordinates and then emailed to the person who submitted it. I think this still has to be one of the best event campaigns I’ve ever seen.\n\n
  • \n
  • \n
  • ×