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Pinterest presentation


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Pinterest overview

Pinterest overview

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  • 1. A presentation to: Social19 01.2012 Lunch time learning - Pinterest
  • 2. Contents1. Introduction2. Target audience/ Popularity3. Social4. Commerce5. Pin Etiquette6. Pinterest in business7. Extras8. Sources2
  • 3. A Pinteresting Revelation 3
  • 4. Introduction –Why should I be Pinterested anyway? Pinterest is a place to organize and share online images that you find interesting or inspiring. Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards. Invite only – attracts certain crowd Brides, students, cooks, interior decorators Multiple contributors – easy collab tool4
  • 5. 5
  • 6. Target Audience/ Popularity 58% women 59% aged 25-44 Mostly from America Majority of posts are about home decor, crafts, fashion, food 11 Million hits one week in December6
  • 7. Social7
  • 8. Social Find other pinners Comment, like or re-pin posts Like a board? Follow it Like a pinner? Follow all their boards Collaborate on projects – share board permissions with friends Share pins via Facebook or Twitter Popular/trending pins8
  • 9. Commerce9
  • 10. Commerce Gifts menu Values ranging from $1 to $500+ Pins link back to source/ website Frowned upon to spam boards with own products and projects – not banned (see pin etiquette) Use opportunity to build your brand by linking and connecting to people who share the same style, or by pinning images that inspire your company’s work. You can use Pinterest for self-promotion, just do so creatively.10
  • 11. Pin Etiquette11
  • 12. Pin EtiquetteGuidelines from people using Pinterest. These are suggestions to help keep our community positive and to ensure that every pin is useful to other people.Be Nice Pinterest is a community of people. We know that tastes are personal, but be respectful in your comments and conversations.Credit Your Sources Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly,leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Google Image Search or a blog entry.Avoid Self Promotion Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However,try not to use Pinterest purely as a tool for self-promotion.Report Objectionable Content We do not allow nudity or hateful content. If you find content that is objectionable or violates ourTerms of Servicecan submitthe content for review by pushing the “Report Content” link.Tell Us How to Make Pinterest Better Were just getting started, so there are going to be bumps here and there. Let us know whats working, whats not. We take your input seriously. You can get in touch with us anytime: 12
  • 13. Pinterest in business13
  • 14. Pinterest in business Brands can use Pinterest to encourage engagement: – Best board competitions – Approve new products through ‘likes’ Showcase brand personality – Eg: Whole Foods, Today (US), Travel Channel – Cover aesthetic of brand through images other than your own Insight into company sectors14
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  • 18. Extras 18
  • 19. Extras Follow me on Pinterest Website – pin it’s I-phone app Chrome bookmarklet NEW TODAY: Facebook app19
  • 20. Sources
  • 21. Fin!21