Pinterest for business


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Pinterest for Business

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Pinterest for business

  1. 1. Pinterest for Businesses
  2. 2. Contents Where is Pinterest now? Change in T&Cs Excellent Pinterest campaigns Ways businesses can be using Pinterest Measuring Pinfluence Avoiding Copyright Catastrophes2
  3. 3. Where is Pinterest now? 3
  4. 4. Stats 12m monthly active users (and growing!) Driving more traffic (1.05%) than Twitter (0.82%), still less than Facebook (6.38%) Engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in history 90% females – however with the advent of organisations joining, more males are joining Average time spent: 1 hour and 17 minutes (compared with Twitter (36 minutes), LinkedIn (17 minutes) & Google+ (6 minutes)4
  5. 5. What people are pinning: Home (17.2%) Arts and Crafts (12.4%) Style/Fashion (11.7%) Food (10.5%) – fasting growing category with 50% more repins than style/fashion Inspiration/Education (9.0%)5
  6. 6. What are consumers doing and how doesthis affect business?6
  7. 7. Change in T&Cs 7
  8. 8. New T&Cs Effective from 6th April For commerce - previous terms stated that by posting content to Pinterest users grant Pinterest the right to sell content. Selling content has not been removed from terms. Acceptable Use Policy – pins encouraging dangerous behaviour (self-harm/self-abuse) will be removed Simpler tools – for anyone trying to report alleged copyright or trademark infringements Private pinboardsLike everything on Pinterest, these updates are a work in 8 progress.
  9. 9. Excellent Pinterest Campaigns9
  10. 10. Inspiration Day by Kotex10
  11. 11. Guess ‘Colour Me Inspired’Campaign Fashion brand Guess challenged fans to create boards based on four spring colours: “Noir Teal,” “Hot House Orange,” “Red Hot Overdue” and “New Plum Light.” Participants titled boards“Guess My Color Inspiration” to measure number of entries. The #GUESScolor hashtag was used to monitor pins.11
  12. 12. BMI’s Pinterest Lottery Encouraging users to repin images of destinations BMI set up 5 destination boards containing 9 pins (number are assigned to each pin 1-45) Users choose 6 numbers and repin up to 6 images within the boards Random number generator used to select the numbered destination image and everyone who repinned the images goes into prize draw Winner then picked at random12
  13. 13. Whole Foods and Pinterest Nothing promotional – uses Pinterest as any other user would Pins relate to Whole Foods’ core values – Caring about the community and the environment – Promoting healthy eating and educating stakeholders – Selling the highest quality organic and natural foods available – Creating ongoing win-win partnerships with suppliers Boards are carefully created with values in mind13
  14. 14. Other ways businesses can use Pinterest14
  15. 15. Other ways Pinterest can work forbrands… into infographics and data charts. Turn content Promote user-generated content with a guest pinner board. Promote with a competition driving traffic to Pinterest profile. Dont just pin pictures, pin videos. Content that’s highly relevant to the client; news clips, interviews and YouTube videos. Introduce the members of your team in behind-the-scenes scenarios such as conferences, company events, development of a product, volunteering. Create customer boards – e.g. Visitors to the Isle of Wight, The Body Shop’s Volunteers, Ghastly Grimm and UKTV, etc. Become Pinnable - driving traffic to client’s Web page and promoting their products/services. Nurture relationships – short term tactics such as competitions will be effective in the short-term. Focus on defining voice and creating a community by generating conversations = long-term benefits15
  16. 16. Avoiding Copyright Catastrophes 16
  17. 17. Ways for a brand to protect itself Pin What You OwnShare original content a brand has created or materials for which they have a license to use. Ask for “Pin”missionBefore sharing content, contact the source.If there’s something you’ve found that aligns with a brand’s strategy and you see value in capitalizing on it, simply ask the original creator for permission. Give Credit Where It’s DueStraight from Pinterest’s Pin Etiquette: credit your sources. Pinterest suggests linking your pin back to the original source when you post it. This is akin to citations you used in college research papers.17
  18. 18. Measuring Pinterest 18
  19. 19. Metrics Increase in followers Interactions No. of Repins Tools to measure Pinfluence; Pinpuff or PinClout Measuring traffic to website from Pinterest19
  20. 20. 20
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