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Digital and Social Trends - What's happening now?
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Digital and Social Trends - What's happening now?

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  • Transcript

    • 1. So what’s happening? A presentation by Five by Five
    • 2. We used to work like this Hello in there! Is that the website people?
    • 3. In other words, we started with a great advertising ideaand shoe horned it into other channels
    • 4. Which worked ok but it wasn’t as greatas it could have been
    • 5. ...but then!
    • 6. ...the world went social
    • 7. and brands did too* *The good ones always were
    • 8. But now people expect more from brands
    • 9. They want things that are cool like location based check ins.
    • 10. They want things that are cool like AR
    • 11. They want interaction with brands KLMBiotherm
    • 12. R.A.K 101 • Be genuine. R.A.K. should demonstrate a brand’s attitude, • Be personal, • Be compassionate, • Make it shareable. • Be generous. • Have meaning and purpose. • Get real. • Don’t intrude, or be pushy, or sell. • Don’t make R.A.K. too frequent.
    • 13. And they want it fast
    • 14. Engaging content isn’t enough • 40% = To re ce ive discounts a nd promotions • 39% = To s how my suppo rt of the comp • 36% = To g any to others et a freebie suc h as free samp • 34% = To s les or coupons tay informed a bout the comp • 33% = To g any’s activities et updates abo ut future produ • 30% = To g cts et updates abo ut future sales • 29% = For fu n or entertainm ent • 25% = To g et access to ex clusive conten • 22% = Som t eone recomme nded it to me • 21% = To le arn more abou t the company • 13% = For e ducation abou t company top • 13% = To in ics teract, share id eas, and provid A recent study showed that people like brand’s e feedback pages on Facebook to get something back study released at the beginning of 2011
    • 15. They still want to buy things
    • 16. They just expect to do it in different ways Flash sales Group buying Dynamic pricing
    • 17. New technology lets us sell differently M Commerce F Commerce / V Commerce S Commerce
    • 18. And it helps brands grow closer to customers
    • 19. What makes these great digital campaigns? Timely Innovative Engaging An idea that has relevance Fun Clever
    • 20. An idea that has relevance Amplify,Extend Channels Cross / Upsell What you can achieve & InteractMedia Advocacy PR Visibility Digital Brand Experiential education
    • 21. So let’s work like this What are they all doing in there?
    • 22. Thanks!

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