R.A.K 101 • Be genuine. R.A.K. should demonstrate a brand’s attitude, • Be personal, • Be compassionate, • Make it shareable. • Be generous. • Have meaning and purpose. • Get real. • Don’t intrude, or be pushy, or sell. • Don’t make R.A.K. too frequent.
Engaging content isn’t enough • 40% = To re ce ive discounts a nd promotions • 39% = To s how my suppo rt of the comp • 36% = To g any to others et a freebie suc h as free samp • 34% = To s les or coupons tay informed a bout the comp • 33% = To g any’s activities et updates abo ut future produ • 30% = To g cts et updates abo ut future sales • 29% = For fu n or entertainm ent • 25% = To g et access to ex clusive conten • 22% = Som t eone recomme nded it to me • 21% = To le arn more abou t the company • 13% = For e ducation abou t company top • 13% = To in ics teract, share id eas, and provid A recent study showed that people like brand’s e feedback pages on Facebook to get something back study released at the beginning of 2011