Evolving Youth Communication Strategies
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Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.

Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.

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Evolving Youth Communication Strategies Presentation Transcript

  • 1. Evolving youth communication strategies
  • 2. The iPhone introduced in2007, revolutionised thehandset screen
  • 3. Apple ushered in a dramatic change in behaviour.We as consumers now come to expect to interactwith screens
  • 4. Touchless interactivity suchas gestures, are being addedto traditional methods in newlayers of interaction
  • 5. Beyond gestures, a newpattern of computing isemerging whereinteractions with technologywill be conversational
  • 6. Looking forward, ubiquity of connections &connectivity will result in everything becominginteractive or ‘pervasive’
  • 7. The next generation of interactive technologiesalready in the home
  • 8. The key trends for Interactive Technology:• Gesture• Facial Recognition• Sound• Smell• Touch
  • 9. GESTURE
  • 10. FACIAL RECOGNITION
  • 11. SOUND
  • 12. SMELL
  • 13. TOUCH
  • 14. TOUCH
  • 15. TOUCH
  • 16. @fivebyfiveuk