Evolving Youth Communication Strategies
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Evolving Youth Communication Strategies

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Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.

Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.

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Evolving Youth Communication Strategies Evolving Youth Communication Strategies Presentation Transcript

  • Evolving youth communication strategies
  • The iPhone introduced in2007, revolutionised thehandset screen
  • Apple ushered in a dramatic change in behaviour.We as consumers now come to expect to interactwith screens
  • Touchless interactivity suchas gestures, are being addedto traditional methods in newlayers of interaction
  • Beyond gestures, a newpattern of computing isemerging whereinteractions with technologywill be conversational
  • Looking forward, ubiquity of connections &connectivity will result in everything becominginteractive or ‘pervasive’
  • The next generation of interactive technologiesalready in the home
  • The key trends for Interactive Technology:• Gesture• Facial Recognition• Sound• Smell• Touch
  • GESTURE
  • FACIAL RECOGNITION
  • SOUND
  • SMELL
  • TOUCH
  • TOUCH
  • TOUCH
  • @fivebyfiveuk