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How Blogs and Bloggers Make Money Online
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How Blogs and Bloggers Make Money Online


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My presentation during the 2008 Asian Business Expo held at the SMX Convention Center in Pasay.

My presentation during the 2008 Asian Business Expo held at the SMX Convention Center in Pasay.

Published in: Economy & Finance, Technology

  • Great info. Thanks for sharing! This will surely help for bloggers who wants to have money online especially for those beginners.
    Here is the sample link
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  • i make about 400 a month using this :)
    this is a link to a good site that will explain.
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  • 2. How Bloggers Make MoneyOnlineINCOME  Getting donationsSOURCES  Joining blog contests  Selling products or services  Advertising  Earning from affiliate commissions  Writing sponsored content  Contextual advertising  Flipping websites  Doing consultations and mentoring
  • 3. How Bloggers Get PaidPAYMENT  eCommerce websitesCHANNELS  Paypal  Xoom  AlertPay  etc.  Money transfer services like Western Union  Local bank deposit  Credit card payments  Real life
  • 4. Definition of Terms PR  Google Page Rank  Your blog’s importance according to Google SERP  Search Engine Results Page  Your blog’s position in search results SEO  Search Engine Optimization  The process of improving your SERP
  • 5. Getting Donations
  • 6. Getting Donations Owning a blog takes time, effort and money – asking for cash donations as “TIP” is not wrong Requirements:  Content worthy of a donation  Targeted traffic, niche audience  An easy way to give the tip  Mostcommon way is through a Paypal donation button
  • 7.
  • 8. Joining Blog Contests
  • 9. Joining Blog Contests Why do bloggers hold contests?  Marketing  Getinbound links for SEO / PR purposes  They just feel generous Some requirements if you want to do this:  Timefor blog hopping  Accounts in social networking websites:  Technorati, Digg, StumbleUpon, etc. A certain amount of luck
  • 10.
  • 11. Selling Products or Services
  • 12. Selling Products or ServicesPhotos  Sell virtual assets or real lifeeBooks merchandiseWebsitethemes /  Make your blog an online vendinglayouts machine that’s open 24 hours a dayVideos /Movies  Requirements:  Merchant account for online paymentMusic such as Paypal, Xoom, Visa,Software Mastercard, etc.Real lifeproducts  Online and offline marketing  Establish authority for your product
  • 13.
  • 14. Business Blogs  A business website offers authority and a climate of trust  It provides comprehensive information about your products and services  It can generate sales from an online store  It promotes community building of your target market  A low-cost avenue to advertise promotions and new offerings
  • 15. Advertising
  • 16. Advertising Graphic ads  Through an ad network like  Nuffnang  Blogbank  Project Wonderful  Google Ad Manager, etc.  Through personal transactions Text ads  Through an ad network like  TLA - Text Link Ads  Kontera, etc.  Through personal transactions
  • 17. Getting Advertisers Through an ad network:  Sign up for an account, meet their requirements and ads automatically show  Pay per impression, pay per click, pay per conversion Personal transactions – you need: A good, noticeable advertising space  A reason why they should advertise – a selling page  A way to contact you  Straightforward payment for a time period  Market your blog to get private advertisers
  • 18.
  • 19.
  • 20.
  • 21. Text Advertisements Words or text within your post or sidebar that links to your advertiser’s website Reasons why advertisers pay for text links:  Marketing  To get inbound links for  SearchEngine Optimization (SEO)  Page Rank (PR) Outright payment per link per month / year Price depend on your blog’s Page Rank Could affect your own PR and SERP
  • 22.
  • 23. Factors that Affect Income FromAds Graphic ads  Traffic  Ad location  Price Text ads  Page rank  Price
  • 24. Earning from AffiliateCommissions
  • 25. Earning from AffiliateCommissions Online version of Multi-level marketing Commission on sales of products Referral income for sign-ups  Image ads  Link ads  Product widgets Great alternative if advertising space is empty
  • 26.
  • 27. Writing Sponsored Content
  • 28. Writing Sponsored Content Payment for writing a review and recommendation of a product, service or website  Private transaction  Pay Per Post  Sponsored Reviews  Review Me  Etc Best for personal blogs Income is directly proportional to blog Page Rank
  • 29. Pros and Cons of Doing PaidPostsAdvantages Disadvantages Easy money  Might turn off your  PR3 and PR4 blogs audience usually get $20 per  Might affect your post Page Rank  PR5 get approx $50  Might affect your Blog traffic is usually SERP irrelevant  Time consuming
  • 30. Contextual Advertising
  • 31. Contextual Advertising Ads relevant to your content is served by an ad network like Google Adsense and Bidvertiser Sign up, get approved, put a special code, ads automatically appear Pay per impression, pay per click Income depends on:  Traffic  Content  Ad optimization
  • 32.
  • 33.
  • 34. Contextual Ads - Traffic Organic visitors are generally the ones who convert Basic SEO  Think like a searcher and use it for your post title  Get inbound links  Link to old posts with the right anchor text  Comment in Do-Follow and Comment Luv blogs  Write link bait content  Join blog carnivals and memes  Submit articles to bookmarking sites: Digg, Mixx, Y!Buzz  Lookfor, download, read and study free SEO eBooks
  • 35. Contextual Ads - Content Research high paying keywords / keyphrases  Technology,Health and Finance  Use Google Adwords Keyword Tool Optimize only one or two key phrases per post “Hourglass principle” Use synonyms of your keywords Highlight your keywords – bold, italic, larger font Write “Evergreen” content – timely yet timeless
  • 36. Contextual Ads – AdOptimization Best ad sizes:  300 x 250 medium rectangle  728 x 90 leaderboard  160 x 600 skyscraper Blend it with your theme or make it stand out Positioning  Above the fold  Aligned with content  Adjacent ad blocks of same size
  • 37.
  • 38.
  • 39. Flipping Websites
  • 40. Flipping WebsitesBlogs  Buying, developing and sellingDomain virtual real estateParking  Profits vary from $500 per websiteContentSites up to $10,000Automated  Requires skills in internetVirtualProduct marketing:Store  Search Engine Optimization (SEO)  Social Media Optimization (SMO)  Online Advertising
  • 41. Doing Consultations andMentoring
  • 42. Doing Consultations andMentoring Requires niche authority Newsletters or online courses Offering one-on-one consultation  Real life meet-up  Email exchange  Live chat Live online courses – webinars Speaking engagements
  • 43. In Conclusion
  • 44. Blogging For Money Don’t blog because you want to make money. Blog because you have something to share. Choose a blog niche that you love Content is King Marketing is Queen Search Engine Optimization is the Ace Have a blogging income strategy:  Plan – Do – Check – Adjust Consider multiple streams of income Take care of your health
  • 45. The EndPlease visitReady To Be RichA blog about money, business and personalfinance