About Society, economy and technology are changing faster than ever. This makes today’s consumer more difficult to capture than ever before. The new consumer changes direction, location and even identity in the blink of an eye.
Fitzroy strongly believes that in this era brands need to be as agile as their target audience – and their competition. Because new, flexible companies pop up and are often a bigger threat than the well known establishment.
To achieve this agility we offer a combination of proven and new marketing strategies. This results in a customer-based blend of on- and offline communication, product innovation and design. Because only a truly integrated approach will help br