Empowering Independence<br />By Leo Novsky, CEO<br />
A Golden Opportunity<br />Market<br />Analysis<br />Go-To Market<br />Our<br />Solution<br />Financial<br />Plan<br />The ...
The Challenge<br />Hard to Use<br />Too Unwieldy<br />Poor Access<br />Waste of Money<br />Unsafe<br />
Solution: The Fitness ArchTM<br />Complete<br />Space Efficient<br />Accessible<br />Cost Effective<br />Safe<br />
Anatomy of the Fitness Arch-Rx<br />Total Body Workout<br />Resistance via Adjustible Tubing<br />ADA Compliant<br />Does ...
What the Fitness Arch Can Do<br />
Traction<br />Units Built<br />Therapist Tested<br />Awards <br />Won<br />Units<br />Sold<br />Patent Pending<br />
Retirement & Rehabilitation Market<br />Total Addressable Market<br />
Retirement & Rehabilitation Market<br />Total Primary Capturable Market (US)<br />% Building or Revamping Fitness Programs...
Secondary  Markets<br />Schools<br />Health Clubs<br />Individuals<br />
Value Proposition<br />Supports<br />Marketing<br />Improves<br />Programs<br />Saves Money<br />Makes Revenue<br />Preven...
Competition<br /><ul><li>Large fitness equipment manufacturers:
Small equipment companies:
Indirectly competing products:
Status quo</li></li></ul><li>Competition Matrix<br />
Go-To-Market<br /><ul><li>Local Market Penetration
Multi-facility Clients
Retirement, Rehab, Schools</li></ul>Market Penetration<br />
Go-To-Market<br />Product<br />Line<br /><ul><li>Rx & LX Models
Accessories & Upgrades
Additional Models</li></ul>Market Penetration<br />
Go-To-Market<br />Logistics<br />Product<br />Line<br /><ul><li>Outsourced manufacturing
COGS $1500 (Rx) & $2500 (LX)
3rd party logistics
Internal R&D & Partnerships</li></ul>Market Penetration<br />
Go-To-Market<br />Logistics<br />Sales &<br />Marketing<br />Product<br />Line<br /><ul><li>70% Commission Sales
MSRP $7,500 (EZ) & $10,500 (LX)
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Fa Investor Pitch V8.0

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This is te latest Investor PPT presentation for the Fitness Arch,Inc.

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  • Tonight you will get answers so the following questions:What is wrong with the fitness industry today?What is our solution to the problem?What is our Target Market How we capture this marketHow do I profit from this growth and empower people I care about at the same time?
  • Let me see a show of hands, how many of you have ever been to a gym? Remember the rows and rows of shiny expensive fitness equipment?...Now imagine someone who has a physical limitation trying to use this equipment…Perhaps they are a child with cerebral palsy, an injured athlete on crutches, a wounded warrior back from Iraq and unable to use his legs, or an 80 year old grandfather who has fallen and is now afraid to walk without a rail. Perhaps they are one of the 10% of US population that is considered Severely Disabled by the Center for Disease ControlImagine one of these people, maybe even someone you know and ask yourself: “What fitness equipment is built for them?”
  • If you are coming up blank you are not alone. Having worked in the health and wellness industry for 17 years, first as a personal trainer, then as a medical student and a massage therapist, I was appalled to find that there is not enough equipment that is designed to account for the needs of people with physical limitations. The problem lies in the fact that (click) current equipment looks something like this… built by 30 year olds for 30 year old… males. Existing equipment is often (click) unsafe… (click) has poor access… (click) intimidating to use… and when it comes to businesses that serve people with physical limitations such as schools, retirement communities, rehab centers, and hospitals, the existing equipment is (click) too unwieldy and often prove to be (click) a waste of money, since often no one is using it, and it does not create additional savings or revenue… (click)
  • Let me show you a small clip of how the fitness arch can empower independence in users of any physical ability.
  • Smoother on Patent Pending U.S. Patent App. No. 11/945,267 (filing date 11-27-07)Past and ongoing testing—RogerClark County NevadaPerceived Value--bottom up and top-down alligned with industry standards
  • Smoother on Patent Pending U.S. Patent App. No. 11/945,267 (filing date 11-27-07)Past and ongoing testing—RogerClark County NevadaPerceived Value--bottom up and top-down alligned with industry standards
  • Through many focus groups and .
  • Fa Investor Pitch V8.0

    1. 1. Empowering Independence<br />By Leo Novsky, CEO<br />
    2. 2. A Golden Opportunity<br />Market<br />Analysis<br />Go-To Market<br />Our<br />Solution<br />Financial<br />Plan<br />The Challenge<br />
    3. 3.
    4. 4. The Challenge<br />Hard to Use<br />Too Unwieldy<br />Poor Access<br />Waste of Money<br />Unsafe<br />
    5. 5. Solution: The Fitness ArchTM<br />Complete<br />Space Efficient<br />Accessible<br />Cost Effective<br />Safe<br />
    6. 6. Anatomy of the Fitness Arch-Rx<br />Total Body Workout<br />Resistance via Adjustible Tubing<br />ADA Compliant<br />Does not Require FDA Approval<br />
    7. 7. What the Fitness Arch Can Do<br />
    8. 8. Traction<br />Units Built<br />Therapist Tested<br />Awards <br />Won<br />Units<br />Sold<br />Patent Pending<br />
    9. 9. Retirement & Rehabilitation Market<br />Total Addressable Market<br />
    10. 10. Retirement & Rehabilitation Market<br />Total Primary Capturable Market (US)<br />% Building or Revamping Fitness Programs<br />% Have Dedicated Staff<br />% Primarily Private Pay<br />Retirement & Rehabilitation<br />Total US Capturable Market 22,500 facilities=23,000 units<br />
    11. 11. Secondary Markets<br />Schools<br />Health Clubs<br />Individuals<br />
    12. 12. Value Proposition<br />Supports<br />Marketing<br />Improves<br />Programs<br />Saves Money<br />Makes Revenue<br />Prevents<br />Injury<br />
    13. 13. Competition<br /><ul><li>Large fitness equipment manufacturers:
    14. 14. Small equipment companies:
    15. 15. Indirectly competing products:
    16. 16. Status quo</li></li></ul><li>Competition Matrix<br />
    17. 17. Go-To-Market<br /><ul><li>Local Market Penetration
    18. 18. Multi-facility Clients
    19. 19. Retirement, Rehab, Schools</li></ul>Market Penetration<br />
    20. 20. Go-To-Market<br />Product<br />Line<br /><ul><li>Rx & LX Models
    21. 21. Accessories & Upgrades
    22. 22. Additional Models</li></ul>Market Penetration<br />
    23. 23. Go-To-Market<br />Logistics<br />Product<br />Line<br /><ul><li>Outsourced manufacturing
    24. 24. COGS $1500 (Rx) & $2500 (LX)
    25. 25. 3rd party logistics
    26. 26. Internal R&D & Partnerships</li></ul>Market Penetration<br />
    27. 27. Go-To-Market<br />Logistics<br />Sales &<br />Marketing<br />Product<br />Line<br /><ul><li>70% Commission Sales
    28. 28. MSRP $7,500 (EZ) & $10,500 (LX)
    29. 29. 23,000 units in 5 yrs
    30. 30. Multi-facility Customers </li></ul>Market Penetration<br />
    31. 31. Go-To-Market<br />Logistics<br />Sales &<br />Marketing<br />Product<br />Line<br /><ul><li>Strong IP and TM
    32. 32. Research Backed
    33. 33. High Tech
    34. 34. High Touch
    35. 35. Strong PR</li></ul>Brand<br />Building<br />Market Penetration<br />
    36. 36. Unfair Advantage<br />
    37. 37. Golden Wellness Team<br />Management Team<br /><ul><li>CEO -- Leo Novsky
    38. 38. COO -- TBA
    39. 39. VP of Sales – Leo Novsky
    40. 40. Director of Engineering –Wenzhong Wu
    41. 41. Medical Director – Roger Sahm, MD</li></li></ul><li>Golden Wellness Team<br />Business Advisors<br /><ul><li>Richard Richings --Manufacturing
    42. 42. Rick Freedman –Fitness Industry
    43. 43. Chris NeVan –Fundraising
    44. 44. Will Miller –Retirement Industry
    45. 45. Jerry Gryzwinski – Finance
    46. 46. Chris Porter --Entrepreneurship </li></ul>Medical Advisors<br /><ul><li>Roger Sahm, MD --Clinical Studies
    47. 47. Michael Kogan, MD --Gerontology
    48. 48. Brandy Hoffert, DPT --Physical Therapy</li></li></ul><li>Projected Income<br />
    49. 49. Projected Sales<br />
    50. 50. Funding<br />
    51. 51. A Golden Opportunity<br />Team<br />Product<br />Scalability<br />ROI<br />Market<br />
    52. 52. Questions<br />
    53. 53. Upgrades and Accessories<br /><ul><li>Standing Harness
    54. 54. Hand & Foot Bikes
    55. 55. Parallel Bars
    56. 56. Electronic Band Sensors
    57. 57. Virtual Trainer </li>

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