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Marketing Without A Budget
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Marketing Without A Budget

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How to market your health club with a low or no budget

How to market your health club with a low or no budget

Published in: Health & Medicine, Business

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  • 1. Successful Marketing without a Budget
  • 2. Networking Groups
    Meet People in your Trade Area
    New contacts after each and every meeting 
    Opportunity to give your :30 second commercial
    The key to successful networking is the “one on one”
    Imagine adding 30 – 50 local business people telling your story and doing business with your gym
    Establish Local Business Relationships
    Many clubs struggle when it comes to networking for business purposes
    Social is valuable because it creates trust and integrity
    Don’t rush into networking and expect immediate results, do it right and the referrals will come
  • 3. Networking Groups
    Support your Local Community
    Networking groups are involved in other community events
    Networking groups can often lead to unique opportunities
    Become a Leader
    No shortage of groups – get several staffers involved
    Great experience as a public speaker
    Take an active role in the group and assume a leadership position
    To Have Fun
    Networking groups have a “can-do” attitude and friendly approach
    Purpose is to meet others with same goals, enhance business relationships and establish your gym on the business scene while having a good time.
  • 4. Networking Tips
    Attend Weekly
    Bring Guests
    Conduct One-on-Ones
    Do Business with Members
    Share Hot Referrals/Synergies Daily
    Bring a Good Attitude and Smile
    Walk the Walk, Talk the Talk
    Start a Networking Group at your Club (imagine 40 – 50 non members)
    Get Active in the local Chamber of Commerce
    Host Chamber Mixers
  • 5. Prize Guaranty Insurance
    Have you ever wondered how companies promote contests that offer the chance to win a BIG MONEY Prize? Year after year, Fitness Management & Consulting provides this opportunity to health clubs, fitness centers and gyms across the country by providing a solution that covers the grand prize amount for a fraction of the cost. If there is a winner, prize guaranty insurance pays the prize! Prize Guaranty Promotions allow you to exceed your member’s, guest’s and sponsor's expectations while maintaining a minimum cost.
    What we will provide...Prize Fulfillment Contract
    Event Support and Consulting
    Sample Contestant Rules & Regulations
    One (1) Custom 11” x 17” Register to Win Sign
    One (1) Custom 2’ x 6’ Banner
  • 6. Internal Club Promotion
    Determine what you want the promotion to accomplish. Would you like to increase referrals, cash sales, EFT sales, closing percentage, etc.? Perhaps you would like to influence ALL areas of your club.
    The following is a proven method of promotion:
    Sponsor a new member and receive 10 tickets
    Give 5 referral names and phone numbers and receive 10 tickets
    Pay your membership in full and receive 10 tickets
    Join today and receive 10 tickets
    Join on a monthly dues membership and receive 10 tickets
    All tickets would be placed in a "tumbler." The only limitation in offering tickets is your imagination.
    Tickets would be given out during the entire promotional period (30-60 days)
  • 7. The Event
    On the final day of your promotion, offer additional opportunities to receive tickets. For example:
    Bring a guest to Member Appreciation Day and receive 10 tickets
    Sponsor a new member on Member Appreciation Day and receive 10 tickets
    Join on Member Appreciation Day and receive 10 tickets
    Once you complete all opportunities for members to receive tickets, conduct a drawing. All names pulled would have a chance to win (only one attempt per person).
    All of the selected participants would attempt a 4-putt combo. By successfully sinking 4 putts of varying distance, they would win the prize (the number of potential winners would equal the number of participants).
  • 8. The Promotional Fee
    The fee is determined by the following:
    Number of participants
    Value of the prize
    Degree of difficulty of your event.
  • 9. Sponsorship
    To maximize your promotional event, we suggest you go into your community (or club) and find sponsors. For example, if you are giving your members a chance to win a brand new BMW convertible, you might want to go to your local BMW dealership and see if they would be interested in sponsoring your event. You can do the same with other car dealerships, banks, etc. In addition, you might have smaller sponsors instead of one big sponsor. This would be a win-win situation for all concerned.
    Of course, your sponsorship money would pay for your prize guaranty program. You can have additional smaller sponsors and even make your event a profit center.
    Typically, sponsors would be able to promote their company in your club during the prize period.
  • 10. How to Stage the Event
    The entire event must be video-taped for accuracy. When someone successfully completes the 4-putt combo, send the video tape along with the name and address of 2 non-participating witnesses to Advantage Promotions.
    Other rules and regulations will apply.
  • 11. Results with Prize Insurance
    Renewed staff enthusiasm about club promotion
    Added value to other forms of marketing/lead boxes/direct mail/Facebook
    Member Appreciation/Close Out/EOM Event has attracted record participation
    Member Enthusiasm Increases
    One more reason to ask…
    New class awareness
    Party Atmosphere
    Referrals
    Talk of the town
    Team building environment during the event
    Catch people doing something right and give a ticket
    Sponsor wants to know when you will be doing the next event
  • 12. Other Marketing Strategies
    Direct Mail
    Door Hangers
    Facebook
    Twitter
    You Tube
    SEO
    PPC
    Email Marketing
    Lead Boxes
    Blogs
  • 13. About Fitness Management & Consulting
    Fitness Management & Consulting is focused towards helping clients achieve success in a highly competitive business. Our services cater to both operators of single clubs and multi-club operations. Our scope covers all types of operations from full athletic clubs to small corporate fitness centers.
    Operational Analysis and Troubleshooting
    Sales Training
    Management & Systems Training
    Marketing and Promotions
    Distance Training
    Sounding board and resource center
    800-929-2898
    jthomas@fmconsulting.net
    www.fmconsulting.net
    @gymconsultant
  • 14. Q & A
    Networking Groups
    Prize Insurance
    Other Marketing Strategies