Shared Use Project Presentation

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Want to learn how to create partnerships with local schools to help shape healthier and more safe communities? This presentation takes you step-by-step through the process of implementing a Shared …

Want to learn how to create partnerships with local schools to help shape healthier and more safe communities? This presentation takes you step-by-step through the process of implementing a Shared Use campaign in your community to help keep schools open as centers of activity for families from all walks of life.

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Transcript

  • 1. fitkidsok.org
  • 2. Senate Bill 1882
  • 3. Senate Bill 1882
  • 4. Shared Use Survey fitkidsok.org
  • 5. Familiar With Shared Use? 46% Yes; 50% No; 4% Uncertain Yes No80% 72% 71% 60% 60% 56% 56% 55% 40% 50% 49% 46% 46% 43% 43% 42% 20% 33% 24% 24% 0% All Supt. Principal Board Member Have Use Urban Rural
  • 6. Good to Have More Shared UseThose who believe they candrive the decision-makingprocess are the most likely tobelieve that additional shareduse is a good thing Yes No70% 63% 53% 54% 47% 45% 35% 39% 32% 18% 25% 22% 19% 18% 0% Sole Decision Makers Most Important As Important Considered No Influence
  • 7. Legal Liability Prevents More Shared Use Agreements Top Reason One of Top Reasons One of Many Reasons Not A Reason100% 7% 6% 14% 9% 75% 16% 15% 14% 18% 17% 32% 16% 24% 50% 19% 32% 67% 34% 47% 24% 25% 53% 27% 41% 27% 24% 0% 30% 31% 20% 18% 18% 23% 18% 12% Class C Class B A 2A 3A 4A 5A 6A
  • 8. Hesitancy with Shared Use 20% Damage/Wear; 11% Care/Maint.; 12% Cost; 10% Sched./Organize; 7% None; 2% Miscellaneous; 37% Do not know Damage/Wear Care/Maint. Cost Sched./Organize None 8%% 5% 8% 7% 7% 7% 15% 12% 6% 12% 10%5% 16% 9% 8% 12% 10% 12% 12% 10% 2%18% 14% 12% 11% 10% 12% 12% 12% 12% 7% 0% 23% 20% 21% 21% 20% 21% 16% 12% All Supt. Principal Board Member Have Shared Use Not Have Shared Use Do Urban Rural
  • 9. It’s clear superintendents are Who Makes Decision?the primary decision-makers –especially in the eyes ofprincipals. However, many 18% Principal/Leadership; 47% Superintendent; 32%superintendents defer to School Board; 2% Teachersschool boards. In urban areas,the principals and schoolleadership have more to say Principal/Leadership Superint.about the issue. School Board Teachers150% 113% 2% 3% 2% 75% 32% 24% 27% 42% 34% 33% 38% 39% 48% 47% 38% 49% 48% 0% 24% 32% 18% 23% 15% 8% All Supt. Principal Board Member Urban Rural
  • 10. Shared Use Toolkit fitkidsok.org
  • 11. Advocacy Tools
  • 12. Develop Your Message
  • 13. Pathways of Influence Personal Contacts
  • 14. Story -Telling Worksheet
  • 15. Champions as Spokespeople “Lastly, I’m asking the legislature to pass a bill reducing liability to schools, so that moms and dads and other from local communities can join our children in accessing tracks, courts and exercise equipment. That’s part of an effort lead by the Fit Kids Coalition and the American Heart Association to open school exercise facilities to the public.” -Governor Mary Fallin State of the State Address
  • 16. Media Advocacy
  • 17. Earned Media Vs Paid Media
  • 18. Media Advocacy Successes
  • 19. GuestCommentary Letter to the Editor
  • 20. Create a Current Media Contact ListBuild Relationships with the Press Use Events as Earned Media Opportunities
  • 21. Prepare Talking Points in AdvanceCut Out Jargon & KISSKnow & Meet Press Deadlines
  • 22. nge, Social Media 101z. .n.diences.e of how to efficiently and effectively get a Develop Specific Social Media Strategiesecific buzz.this advanced guide. COUNT Make SocialPRACTICAL ADVOCACY TOOLS FIVE Media Interactive and Engagingoject – Twitter Hashtag: #okshareduse) Practical Tool # 2: Utilize Social Media A Tweet with the right hashtag, a Facebook event page or a status change, kshareduse) or a well-promoted update or discussion on a blog can generate a buzz. Measure Social Media If you aren’t using social media to promote your cause, it’s time to start. Good news about social media: ✓ Ease and accessibility for everyone – mobile devices, Wi-Fi.htag: #okshareduse) ✓ Speed in creating awareness – quick check online gets attention. ✓ Connections and reach of the posts – broad scale for target audiences.
  • 23. fitkidsok.org