Neural Coupling and Storytelling
with Lanny Geffen
How Designers Use Storytelling to Create Infectious Ideas
From the beginning, storytellers have been able to lead people on incredible journeys beyond the here and now. By inspiring imagination and evoking emotion, storytellers catalyze ideas and persuade innovation.
In this session, attendees will discover the art and utility of great storytelling from Martin Luther King Jr.’s “I Have A Dream” to the great innovators disrupting Silicon Valley, and experience how storytelling can reshape the conversation and lead to new outcomes.
Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca