Masashi Kawamura / CD & Co-Founder / PARTY Inc.
Making new ways to Make
FITC 2014 //
PARTY
!
CREATIVE LAB FOUNDED IN 2011
OFFICES IN TOKYO AND NEW YORK
!
GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE W...
WE EXPERIMENT IN COMBINING
STORYTELLING & TECHNOLOGY
TO CREATE ENGAGING EXPERIENCES
MAKE DIFFERENT THINGS
BY MAKING THINGS DIFFERENTLY.
{ }
CREATE YOUR OWN TOOLS
CREATE A NEW CREATIVE PROCESS
USE TECHNOLOGY IN A DIFFERENT WAY
{ }
CREATE YOUR OWN TOOLS
 
Music video made by 189 spinning discs. The project was
crowdfunded, and people were able to buy the actual discs.
Phena...
CREATE A NEW CREATIVE PROCESS
 
We opened a 3D photo booth & store in Harajuku. People were able
to get a 3D scan, and buy their mini figurines.
3D Phot...
 
We created a concept car in collaboration with Toyota. The idea was
a more intuitive car that grows with the driver.
Con...
USE TECHNOLOGY IN A DIFFERENT WAY
 
We created life-sized Lady Gaga dolls, which had built-in bone
conduction speakers. Fans can hug the doll to listen to h...
 
3D Printed Music Video > Cut Copy “We are Explorers”
http://www.toyota-global.com/toytoyota/en/index.html
Music video ma...
 
Anti-social Fashion line > Trident “FOCUS: Life Gear”
keeplifeinfocus.com
A fashion line made of radio frequency shieldi...
CREATE YOUR OWN TOOLS
CREATE A NEW CREATIVE PROCESS
USE TECHNOLOGY IN A DIFFERENT WAY
{ }
MAKE DIFFERENT THINGS
BY MAKING THINGS DIFFERENTLY.
{ }
Thank you.
@masakawa | http://prty.jp | http://masakawa.com
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
Making New Ways to Make with Masashi Kawamura
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Making New Ways to Make with Masashi Kawamura

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Making New Ways to Make
with Masashi Kawamura

PARTY is a creative lab in Tokyo & New York.
We do weird and fun stuff for both clients and ourselves, by mixing storytelling and technology.
We would like to share our latest work & creative process of “making new ways to make things.”

Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca

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Making New Ways to Make with Masashi Kawamura

  1. 1. Masashi Kawamura / CD & Co-Founder / PARTY Inc. Making new ways to Make FITC 2014 //
  2. 2. PARTY ! CREATIVE LAB FOUNDED IN 2011 OFFICES IN TOKYO AND NEW YORK ! GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013 THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE
  3. 3. WE EXPERIMENT IN COMBINING STORYTELLING & TECHNOLOGY TO CREATE ENGAGING EXPERIENCES
  4. 4. MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }
  5. 5. CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }
  6. 6. CREATE YOUR OWN TOOLS
  7. 7.   Music video made by 189 spinning discs. The project was crowdfunded, and people were able to buy the actual discs. Phenakistoscope Music Video > SOUR “Life is Music” http://lifeismusic.jp
  8. 8. CREATE A NEW CREATIVE PROCESS
  9. 9.   We opened a 3D photo booth & store in Harajuku. People were able to get a 3D scan, and buy their mini figurines. 3D Photo Booth > “Omote 3D Shashin Kan” http://www.omote3d.com
  10. 10.   We created a concept car in collaboration with Toyota. The idea was a more intuitive car that grows with the driver. Concept Car > Toyota “FV2” http://www.toyota-global.com/tokyoms2013/fv2/
  11. 11. USE TECHNOLOGY IN A DIFFERENT WAY
  12. 12.   We created life-sized Lady Gaga dolls, which had built-in bone conduction speakers. Fans can hug the doll to listen to her album. Doll Music Player > Lady Gaga “Gagadoll” http://gagadoll.jp
  13. 13.   3D Printed Music Video > Cut Copy “We are Explorers” http://www.toyota-global.com/toytoyota/en/index.html Music video made by 200 3D printed figurines. The 3D datas were downloadable on Bit Torrent for the fans.
  14. 14.   Anti-social Fashion line > Trident “FOCUS: Life Gear” keeplifeinfocus.com A fashion line made of radio frequency shielding fabric, that disconnects all of your mobile device connections.
  15. 15. CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }
  16. 16. MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }
  17. 17. Thank you. @masakawa | http://prty.jp | http://masakawa.com
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