Making New Ways to Make with Masashi Kawamura
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Making New Ways to Make with Masashi Kawamura

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Making New Ways to Make ...

Making New Ways to Make
with Masashi Kawamura

PARTY is a creative lab in Tokyo & New York.
We do weird and fun stuff for both clients and ourselves, by mixing storytelling and technology.
We would like to share our latest work & creative process of “making new ways to make things.”

Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca

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    Making New Ways to Make with Masashi Kawamura Making New Ways to Make with Masashi Kawamura Presentation Transcript

    • Masashi Kawamura / CD & Co-Founder / PARTY Inc. Making new ways to Make FITC 2014 //
    • PARTY ! CREATIVE LAB FOUNDED IN 2011 OFFICES IN TOKYO AND NEW YORK ! GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013 THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE
    • WE EXPERIMENT IN COMBINING STORYTELLING & TECHNOLOGY TO CREATE ENGAGING EXPERIENCES
    • MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }
    • CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }
    • CREATE YOUR OWN TOOLS
    •   Music video made by 189 spinning discs. The project was crowdfunded, and people were able to buy the actual discs. Phenakistoscope Music Video > SOUR “Life is Music” http://lifeismusic.jp
    • CREATE A NEW CREATIVE PROCESS
    •   We opened a 3D photo booth & store in Harajuku. People were able to get a 3D scan, and buy their mini figurines. 3D Photo Booth > “Omote 3D Shashin Kan” http://www.omote3d.com
    •   We created a concept car in collaboration with Toyota. The idea was a more intuitive car that grows with the driver. Concept Car > Toyota “FV2” http://www.toyota-global.com/tokyoms2013/fv2/
    • USE TECHNOLOGY IN A DIFFERENT WAY
    •   We created life-sized Lady Gaga dolls, which had built-in bone conduction speakers. Fans can hug the doll to listen to her album. Doll Music Player > Lady Gaga “Gagadoll” http://gagadoll.jp
    •   3D Printed Music Video > Cut Copy “We are Explorers” http://www.toyota-global.com/toytoyota/en/index.html Music video made by 200 3D printed figurines. The 3D datas were downloadable on Bit Torrent for the fans.
    •   Anti-social Fashion line > Trident “FOCUS: Life Gear” keeplifeinfocus.com A fashion line made of radio frequency shielding fabric, that disconnects all of your mobile device connections.
    • CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }
    • MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }
    • Thank you. @masakawa | http://prty.jp | http://masakawa.com