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 It’s Not Enough To Be Brilliant – You Have To Be Convincing, Too. with Lanny Geffen
 

It’s Not Enough To Be Brilliant – You Have To Be Convincing, Too. with Lanny Geffen

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Might van Gogh have kept his ear if he could’ve won over his critics? ...

Might van Gogh have kept his ear if he could’ve won over his critics?

Clients and audiences are tough to crack, being able to present your ideas in the right way can make all the difference between winning approvals or doing the walk of shame out of your client’s office. It’s time to discuss the magical arts of how to present your work, win over skeptical clients, and build a lasting relationship (…and keep both ears).

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     It’s Not Enough To Be Brilliant – You Have To Be Convincing, Too. with Lanny Geffen It’s Not Enough To Be Brilliant – You Have To Be Convincing, Too. with Lanny Geffen Presentation Transcript

    • IT’S NOT ENOUGHTO BE BRILLIANT,YOU HAVETO BE CONVINCINGTOO.TIPS ON HOWTO SELLYOUR WORK AND BUILD GREAT RELATIONSHIPSANDREW DAVIES DEEPIKA MALIK LANNY GEFFENMonday, 22 April, 13
    • VINCENTVAN GOGH1853 - 1890ONE OFTHE MOSTINFLUENTIAL ARTISTS OFTHEMODERN ERAMonday, 22 April, 13
    • Monday, 22 April, 13
    • Monday, 22 April, 13
    • Monday, 22 April, 13
    • SOLD 1 PAINTINGIN HIS LIFEMonday, 22 April, 13
    • Monday, 22 April, 13
    • Monday, 22 April, 13
    • THIS ISN’T ABOUT ARTMonday, 22 April, 13
    • IT’S ABOUTYOUR SUCCESSMonday, 22 April, 13
    • IT’S ABOUT ARTICULATINGVALUEMonday, 22 April, 13
    • IN A WAYTHAT IS PERSUASIVEAND CONVINCINGMonday, 22 April, 13
    • SOFT SKILLS GROW OURCAREERS AND OPPORTUNITIESMonday, 22 April, 13
    • NoviceJuniorIntermediateSeniorExpertStudentMonday, 22 April, 13
    • NoviceJuniorIntermediateSeniorExpertStudentMonday, 22 April, 13
    • NoviceJuniorIntermediateSeniorExpertStudentMonday, 22 April, 13
    • NoviceJuniorIntermediateSeniorExpertStudentCore SkillsMonday, 22 April, 13
    • NoviceJuniorIntermediateSeniorExpertStudentCore SkillsMonday, 22 April, 13
    • NoviceJuniorIntermediateSeniorExpertStudentCore Skills Professional SkillsMonday, 22 April, 13
    • Monday, 22 April, 13
    • SKEPTICALMonday, 22 April, 13
    • SKEPTICALRUDEMonday, 22 April, 13
    • SKEPTICALRUDEDISTRACTEDMonday, 22 April, 13
    • SKEPTICALRUDEDISTRACTEDIMPATIENTMonday, 22 April, 13
    • SKEPTICALRUDEDISTRACTEDIMPATIENTJUDGEMENTALMonday, 22 April, 13
    • SKEPTICALRUDEDISTRACTEDIMPATIENTJUDGEMENTALFORCEFULMonday, 22 April, 13
    • SKEPTICALRUDEDISTRACTEDIMPATIENTJUDGEMENTALFORCEFULSELF CONVINCEDMonday, 22 April, 13
    • SKEPTICALRUDEDISTRACTEDIMPATIENTJUDGEMENTALFORCEFULSELF CONVINCEDCAUSTICMonday, 22 April, 13
    • SKEPTICALRUDEDISTRACTEDIMPATIENTJUDGEMENTALFORCEFULSELF CONVINCEDCAUSTICDIFFICULTMonday, 22 April, 13
    • Monday, 22 April, 13
    • SHOWME WHATYOU’VE GOTMonday, 22 April, 13
    • WE WANTTO HELPMonday, 22 April, 13
    • ANDREWMANAGER OF CREATIVE,SHAW MEDIADEEPIKASENIOR MANAGER, USEREXPERIENCE DESIGN & NEWPRODUCT DEVELOPMENT,ROGERS COMMUNICATIONSLANNYCREATIVE DIRECTOR(UX STORYTELLER)DIGIFLAREMonday, 22 April, 13
    • THERE IS NO MAGIC BULLETMonday, 22 April, 13
    • IT’S PROCESS ANDTECHNIQUEMonday, 22 April, 13
    • LET’S UNDERSTAND EXECS BETTERMonday, 22 April, 13
    • LET’S UNDERSTAND EXECS BETTERMonday, 22 April, 13
    • LET’S UNDERSTAND EXECS BETTERExecMonday, 22 April, 13
    • LET’S UNDERSTAND EXECS BETTERExecMonday, 22 April, 13
    • LET’S UNDERSTAND EXECS BETTERExecMonday, 22 April, 13
    • LET’S UNDERSTAND EXECS BETTERExecYouMonday, 22 April, 13
    • TALENT ISIMPORTANTTOEXECUTIVESMonday, 22 April, 13
    • MOST OF ANEXECUTIVESWORK IS DONETHROUGHTHE PEOPLETHEY HIREMonday, 22 April, 13
    • THEIR SUCCESSDEPENDS ONFINDING PEOPLE:✓ THEY CANTRUST✓ HIT DEADLINES✓ AVOID PROBLEMSMonday, 22 April, 13
    • THEY JUDGEYOU WHENYOU PRESENT:✓ CANYOU HANDLETHE PRESSURE✓ DOYOU KNOWYOUR BUSINESS✓ AREYOU CREDIBLE✓ AREYOU AUTHORITATIVE✓ AREYOUTRUSTWORTHYMonday, 22 April, 13
    • Monday, 22 April, 13
    • LET’S UNDERSTANDYOU BETTERMonday, 22 April, 13
    • THERE’S A DIFFERENCE BETWEEN WHATYOU DO AND WHAT’SYOUR JOB ?Monday, 22 April, 13
    • YOUR REAL JOB IS:CUSTOMER SERVICEMonday, 22 April, 13
    • QUALITYEFFICIENCYSERVICERELIABILITYMonday, 22 April, 13
    • QUALITYEFFICIENCYSERVICERELIABILITYMonday, 22 April, 13
    • QUALITYEFFICIENCYSERVICERELIABILITYUserMonday, 22 April, 13
    • QUALITYEFFICIENCYSERVICERELIABILITYUserMonday, 22 April, 13
    • QUALITYEFFICIENCYSERVICERELIABILITYUser}Monday, 22 April, 13
    • QUALITYEFFICIENCYSERVICERELIABILITYUser}Monday, 22 April, 13
    • QUALITYEFFICIENCYSERVICERELIABILITYUser}ExperienceMonday, 22 April, 13
    • PRESENTING IS ABOUT GIVINGWORKTOYOUR CLIENTMonday, 22 April, 13
    • PACKAGED SOTHEY WILL APPRECIATEIT’S QUALITIES ANDVALUEYOUR EFFORTMonday, 22 April, 13
    • BUT FIRST,YOU NEEDTO UNDERSTANDWHATTHEY NEED AND WANTMonday, 22 April, 13
    • PART 1: DISCOVERYMonday, 22 April, 13
    • FROMTHE FIRST MEETING ...Monday, 22 April, 13
    • UNDERSTANDYOUR CLIENT &THEIR NEEDS✓ Strategy✓ Goals✓ Requirements✓ Competitors✓ Constraints✓ AudienceMonday, 22 April, 13
    • RESPECTYOUR CLIENTSKNOWLEDGE AND OUTLOOKMonday, 22 April, 13
    • DON’T BE AFRAIDOFTHEM“EXECUPHOBIA”Monday, 22 April, 13
    • FEAR FORTHEMUnderstand their fears so you canhelp them more.Monday, 22 April, 13
    • 100% OFYOURTIMEMonday, 22 April, 13
    • MAY BE THE 10% OFTIMETHEY HAVE FOR A SOLUTIONMonday, 22 April, 13
    • IT’S ESSENTIALTO DEFINETHEIR NEEDS,AND DELIVER A SOLUTION INTHETIMETHEY HAVEMonday, 22 April, 13
    • ALLTYPES OF STAKE HOLDERSONTHE PROJECTVISUALDATACENTRICDETAILORIENTEDCRITICALMonday, 22 April, 13
    • BUILD UNDERSTANDINGMonday, 22 April, 13
    • IT’S A POWERTOOL FORYOUMonday, 22 April, 13
    • BRIDGETOTHE EXPECTATIONSTHEY WILL HAVE OFYOUMonday, 22 April, 13
    • LISTENTWICE AS MUCH ASYOU SPEAKMonday, 22 April, 13
    • DON’T GET AHEAD OFYOURSELFMonday, 22 April, 13
    • PART II: PROCESS(Mostly another topic... )Monday, 22 April, 13
    • INCREMENTAL AND CONCENTRICMonday, 22 April, 13
    • PARTICIPATORY DESIGN& COLLABORATIONInclude the client early on.Monday, 22 April, 13
    • MAKE CHOICESTOGETHER,TO MAINTAIN ALIGNMENTAND CREATE PARTNERSHIPMonday, 22 April, 13
    • Monday, 22 April, 13
    • PART III: DELIVERYMonday, 22 April, 13
    • YOU DO GREAT WORKMonday, 22 April, 13
    • XMonday, 22 April, 13
    • DON’T LEAVE CLIENTSTOTHEIR OWN DEVICESMonday, 22 April, 13
    • CAUTIONMonday, 22 April, 13
    • Monday, 22 April, 13
    • SHOWTHEMTHE MAGICMonday, 22 April, 13
    • #1: BE PREPARED AND READYMonday, 22 April, 13
    • KNOWYOUR AUDIENCE WELLMonday, 22 April, 13
    • Monday, 22 April, 13
    • WHO SETS UP? WHO PRESENTS?Work it out before handMonday, 22 April, 13
    • COMETOTHETABLEONTHE SAME PAGEMonday, 22 April, 13
    • USE AN AGENDAMonday, 22 April, 13
    • LEAVETIME FOR CONVERSATIONMonday, 22 April, 13
    • #2: USE A STORYTO GET EVERYONEONTHE SAME PAGEMonday, 22 April, 13
    • SET AVISION BEFORE DETAILSMonday, 22 April, 13
    • WALKYOUR CLIENTS DOWN A USER’S PATHMonday, 22 April, 13
    • USE A LINEAR NARRATIVEMonday, 22 April, 13
    • USER PERSONAS & CONCEPT FLOWSMonday, 22 April, 13
    • BEFORE DROPPINGTHEM INTOTHE MEAT OF A DESIGNMonday, 22 April, 13
    • Monday, 22 April, 13
    • #3:THEY DON’T NEEDTOUNDERSTANDYOUR FIELDMonday, 22 April, 13
    • BUTYOU NEEDTO SHOWTHATYOUUNDERSTANDTHEIR BUSINESSMonday, 22 April, 13
    • DON’T OVER-EXPLAINYOUR DISCIPLINEMonday, 22 April, 13
    • DEMONSTRATETHEVALUE OFTHECHOICESYOU’VE MADEMonday, 22 April, 13
    • ALWAYS,ALWAYSTIE BACKTOTHE BUSINESSMonday, 22 April, 13
    • EXPLAIN HOWYOURSOLUTION FITSTHEIR NEEDSMonday, 22 April, 13
    • LEVERAGETHE KEYPOINTSYOUHEARD EARLIERMonday, 22 April, 13
    • #4: MANAGE APRODUCTIVE CONVERSATIONMonday, 22 April, 13
    • DON’T BE DEFENSIVE:RESPECTTHE FEEDBACKYOU HEARMonday, 22 April, 13
    • EXPECT FEEDBACK & CHANGESMonday, 22 April, 13
    • TAKE NOTESMonday, 22 April, 13
    • ASK A LOT OF QUESTIONSMonday, 22 April, 13
    • DON’T ASSUMEYOUR CLIENTS KNOWHOWTO GIVE FEEDBACK ON DESIGNYou’ve been to design school, they haven’t.Try telling them what you want feedback on for starters.Monday, 22 April, 13
    • #5 SUMMARIZE OUTCOMESAND NEXT STEPSMonday, 22 April, 13
    • IT’STHE END OF A(HOT) DATE, BUTTHE RELATIONSHIPCONTINUES...Monday, 22 April, 13
    • AIM FOR LONGEVITY BY BUILDINGTRUST AND GOING FOR BUY-INMonday, 22 April, 13
    • YOU ARE ROCK STARS!Monday, 22 April, 13
    • THANKYOUQuestions are welcome...@lgeffenlanny.geffen@digiflare.comMonday, 22 April, 13
    • ATTRIBUTIONS• “5Tips for Presenting to Executives”, Bruce Gabrielle, speakingppt.comMonday, 22 April, 13