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Experimenting with Creative Process with Qanta Shimizu
 

Experimenting with Creative Process with Qanta Shimizu

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At Party, we believe that through a different creative process, we can achieve something new and innovative. ...

At Party, we believe that through a different creative process, we can achieve something new and innovative.
Qanta will be showing some examples of work they have made during their first year and half, talking about experiments they’ve done, and the process of how it was made.

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    Experimenting with Creative Process with Qanta Shimizu Experimenting with Creative Process with Qanta Shimizu Presentation Transcript

    • 21 Apr 2013Experimenting with Creative ProcessQanta Shimizu
    • CREATIVE LAB
    • EXPERIMENTING WITHCREATIVE PROCESS
    • Experimenting with the teamworkExperimenting with the methodsExperimenting with the process
    • Creative Director & Tech Director teamEntertainment / Services / ProductsBe creative with ways we make things
    • EngineeringCore factor of new creative process
    • Engineering does not only happenon the site of production.It also happens in the meeting room!
    • Engineering in PresentationEngineering in DirectionEngineering in Prototyping
    • Qanta ShimizuChief Technology Officer of PARTY
    • Qanta started out his career as a programmer / designer when he was at the University ofTokyo (dropped out afterwards).  Later joining IMG SRC Inc. in 2006 as a technical director, heplanned and produced work in a variety of fields from website to music video. In 2011, Qanta co-founded PARTY, a Creative Lab based in Tokyo and NY. With a solidbackground in technology, he serves as a Creative Director in the field of interactive and muchmore.  While working on global brands including Toyota, Sony and Uniqlo, he engages himselfin programming and directing music videos as well.His work has been recognized in numerous awards: more than 20 trophies from Cannes Lionsincluding 9 Gold Lions, 7 Grand Prix in ADFEST in Cyber, Design and Innova Categories, GoldPencil in One Show Interactive, and Grand Prix in Tokyo Interactive Ad Award.@qanta http://www.cbc-net.com/blog/qanta/Qanta ShimizuChief Technology Officer of PARTY
    • CREATIVE LAB
    • Developing Creative Director
    • Developing Creative DirectorWorking as a creative director everyday.Making presentations to clients, or directing production staff.But frequently, I am developing and programming by myself.Then, I share my prototypes to the public.
    • In our work lives, how big of a role does developing take?How big of a role does programming take?
    • Engineering in PresentationTell our clients and partners what we would like to make
    • SOCIAL NETWORK RACER
    • ZOGUMI FONT
    • テスト
    • テスト
    • Although I am creating experiences, I am using words to make my presentationBecause I am creating experiences, I am usingexperiences to make my presentation
    • Engineering in DirectionTell the developer the way of thinking, staging, and important points
    • UU MAP
    • World Words Lights
    • Although I am having experiences made, I am using words to give directionsBecause I am having experiences made, I am usingexperiences to give directions
    • Engineering in PrototypingOn a broader field, make presentations and directions to the society
    • 1Receive brieffrom client0 10Create somethingbased on the briefWhat creatives have to doPrevious
    • 10 10Create somethingon briefWhat creatives have to doFutureDiscover conceptin society andtechnology20Output bought byClient whoempathizewith the concept
    • 1 100 20
    • OMOTE 3D SHASHIN KAN
    • Presentation that talks abouthow to use new “technology”Direction that suggests,how about using new “technology” this way?
    • DesignEngineering
    • DesignEngineeringPresentationPrototypingDirection
    • Engineering does not only happenon the site of production.It also happens in the meeting room!