Brain Sensing Technology with Trevor Coleman
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Brain Sensing Technology with Trevor Coleman

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Presented at SCREENS 2013 in Toronto. ...

Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens

InteraXon is bringing wearable technology and EEG – technology until only recently available in medical labs – to the consumer space with Muse: a flexible light 6 sensor brain sensing headband and software platform.

Peek underneath the hood of a brain-sensing device like Muse, and you’ll find an innovate process for evaluating, validating and executing user experience into the product design.

In this talk InteraXon CPO and co-founder Trevor Coleman will discuss how his company’s technology is also changing (and challenging) UX and product design conventions. Why this is mission critical to address consumer needs; and how this builds a superior quality product in a still emerging market.

When you’re creating the future of technology you can’t work using outdated methodologies. Peek underneath the hood of Muse, and you’ll find not just the next generation of user interfaces but a cutting edge approach to determining what that exactly is.

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Brain Sensing Technology with Trevor Coleman Brain Sensing Technology with Trevor Coleman Presentation Transcript

  • Jay Vidyarthi jay@interaXon.ca @jayvidyarthi Trevor Coleman trevor@interaXon.ca @trevorcoleman Brain Sensing Technologies
  • Our Unique Challenges
  • Bright Ideas
  • Where  is  it  today?   Examples  of  current  TCC  applica9ons  (Demonstrate  spectrum  of)   1  Asimo  Robo9cs   2  Matel  Gaming  /  Entertainment   3  Sleep  Trainer  –  health  +  Wellness   4  ….  
  • 2.0(and beyond)
  • First Generation Technology first Possibilities HW, Algorithm, App all separate Goal: advance technology Humans first Real use cases Holistic approach to development Goal: Improve lives
  • Core Values Open Responsible Compassion Human Focused Inspiring
  • A new approach to UX
  • Human-centered design is not about technology, and it’s not about aesthetics. It’s about empathy.
  • Define the following term in your own words. Be casual and truthful. What do you really think? Design
  • “Form ever follows function.” - Louis Sullivan, 1896
  • “If people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, the designer has succeeded.” - Henry Dreyfuss, 1951
  • “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” - Herbert Simon, 1969
  • Computer technology may be strictly logical… …but our irrational minds are in control of these rational tools!
  • The human mind is irrational. Logical Conclusions + Emotional State + Social Circumstance + Perceptual Biases + etc. = Decision / Attribution / Action
  • A good technological interface connects irrational minds to logical computers… Logical Symbol Manipulator Irrational User Interface Tailored to Irrational Mind Controls
  • “Usability” is all about optimizing this interface. Logical Symbol Manipulator Irrational User Interface Tailored to Irrational Mind Controls
  • “Norman  Doors”  
  • Norman’s book is from 1988!
  • The old view of the “system” CPU Memory etc… Software Display (output) Touchscreen / buttons (input)
  • A sample engineering problem… CPU etc… Software Display (output) Touchscreen / buttons (input) ERROR Memory
  • The holistic “system” Irrational User CPU etc… Software Display (output) Touchscreen / buttons (input) Memory
  • A sample usability problem. Irrational User CPU Memory etc… Software Display (output) Touchscreen / buttons (input) ERROR
  • We can estimate, but we cannot truly predict the behaviour of the irrational human mind...
  • We can estimate, but we cannot truly predict the behaviour of the irrational human mind... ...how could we empathize without feedback from our audience?
  • Usability Methodology: Implement Evaluate Release
  • Validating usability was only the beginning. ...it doesn’t capture the real context of life.
  • Validating usability was only the beginning. Now we design for experience.
  • User Experience (UX) :Ensuring our application is not only usable / functional, but also that it cultivates certain subjective experiences in people.
  • P. Morville’s UX Honeycomb Designing for “experience”
  • §  Motivations Why people interact with your application §  Expectations How people think it should work §  Perceptions How the application influences their senses §  Abilities How able they are to interact with the product or the service §  Context Where and when do people engage with it? What’s on their mind? §  Culture Manners, language, behavioral norms, social norms, expectations, etc. Designing for “experience”
  • Usability Methodology: Implement Evaluate Release
  • SUCCESS FAILURE ? Implement Evaluate Release Usability Methodology:
  • Usability evaluation isn’t enough, because re-development can be costly.
  • User Experience Methodology: Observe / Analyze (Re)-Design Wireframe / Prototype Evaluate Implement + Release Good enough?
  • User Experience Methodology: Observe / Analyze (Re)-Design Wireframe / Prototype Evaluate Implement + Release COGNITIVE / PERCEPTUAL PSYCHOLOGY Good enough?
  • Good enough? COGNITIVE / PERCEPTUAL PSYCHOLOGY User Experience Methodology: Observe / Analyze (Re)-Design Wireframe / Prototype Evaluate Implement + Release A FULL DESIGN PROCESS BEFORE IMPLEMENTING
  • While the up-front research and design seemed like the ideal approach... It doesn’t account for the evolving nature of real projects (pivots).
  •   Sprint  #  1     Sprint  #  2     Sprint  #  3   Etc....   Agile
  •   Sprint  #  1     Sprint  #  2     Sprint  #  3   Agile UX Etc....  
  •   Sprint  #  1     Sprint  #  2     Sprint  #  3   Agile UX Design Wireframe Evaluate Design Wireframe Evaluate Design Wireframe Evaluate Etc....  
  •   Sprint  #  1     Sprint  #  2     Sprint  #  3   Up-­‐front  User  Research   w/  Med-­‐fidelity  Prototype   Design Wireframe Evaluate Design Wireframe Evaluate Design Wireframe Evaluate Etc....   Empathic,   Aspira4onal     Informa4on   Architecture   +     Interface   Design   Our Unique Approach
  • How did we get here?
  • Human-centered design is not about technology, and it’s not about aesthetics. It’s about empathy.
  • Empathic,   Aspira4onal     Informa4on   Architecture   +     Interface   Design     Sprint  #  1     Sprint  #  2     Sprint  #  3   Etc....   Our Unique Approach Up-­‐front  User  Research   w/  Med-­‐fidelity  Prototype   Design Wireframe Evaluate Design Wireframe Evaluate Design Wireframe Evaluate
  • Empathic human-centered design should be skeptical of technological marvels.
  • Be a skeptic. Be empathic. Champion the people.
  • No Problem Is Unique
  • More Info: www.findyourmuse.com developers@interaxon.ca Twitter: @interaxon Hey Developers: We’re hiring! http://interaxon.theresumator.com