Good morning! My name is Cheryl. I’m the co-founder of Attentive.ly – We bring together the latest in Big data + social listening + marketing automation = awesomeness to increase the ROI on digital marketing campaigns by 10x.
How many of you use email lists such as e-newsletters to promote your business? You’re in good company - Marketers LOVE email. Email is still the highest-performing and cost-effective digital channel. For every $1 you invest, there’s a $40 return on investment
But all signs point to the fact that ship is sailing. That awesome ROI has steadily declined 30% in the last 5 years – and falling And that’s a BIG problem for your business.
Today’s CRM and email tools mostly just provide data on clicks and opens – which means busy ladies like many in the audience get email you don’t need
Attentively tells you What your customers love, what they need, what’s on their minds right now in a way that sends less junk mail to folks’ gmail and yahoo mail.
You don’t have to abandon your best marketing channel. The solution is to make your digital marketing personalized & targeted in real-time. In a study of 650 multi-channel marketing campaigns, personalized campaigns overwhelmingly beat out static campaigns in generating high response rates. Customers have made their preference clear: 75% say they’re want brands to personalize messaging and offers… Yet most of brands still send generic blast emails most people won’t even open
We’re flipping the script & changing the equation y’all! Attentive.ly enables companies to send THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON We start with your email list – since those are the customers and leads that drive more than half of your sales Run a social match on &gt;100 social networks This is where the big data comes in: track, store, and analyze all their public posts on multiple social networks Then our marketing automation tools let you automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
So you go from just have this info (that’s my email address btw!)
To having ALL this…. About any person on your email list – klout scores, social networks, trending hashtags and more
The results are unlocking incredible power – customers love how our tools helps them improve conversion rates – some people even experience 100% conversion on their campaigns – when’s the last time you heard that!
People are noticing and we’ve been covered in many major publications including Essence! And the Washington Post. We’ve also received many award and BREAKING NEWS – we Just learned we’re finalists for a Direct Marketing Association award
We’ve got great customers from many sectors such as Higher education AGENCIES like Burson-Marsteller COMPANIES like Vitamin Shoppe and 2 of the Fortune 10 companies Atttentively is also helping to change the world through helping political campaigns – I think you know this guy And through CAUSES like Momsrising and Color of Change
Big picture - We fill a unique niche in a high-growth industry. Marketing Automation has grown to over $1B today – on track to be $4.5B+ in 2017.
How do we make money? Our revenue model is simple: Annual subscription based on list size. Our average subscription is $7K/year. And some of the opportunities in our pipeline have upwards of 50M customers – which would be several hundred thousand per year.
There are about a dozen other companies that combine social CRM + enterprise listening. Attentively is differentiated in two aspects: The first is that we offer plug-and-play integration with a wide variety of CRMs and ESPs – saving you 100s of hours in setup time Secondly we are the first to offer multichannel marketing automation built-in – so you don’t just *know* what your customers are saying, you can *act* on it at scale
We integrated and partnered with major brands like Mailchimp, Salesforce and Oracle Eloqua. We’ve also just added Facebook and Twitter ads connectivity. Over a hundred agencies are using our software and growing
Our management team has been working together for 6 years. My cofounder Roz and I created a successful digital agency that’s done over $8M in revenues to date Our CTO Cindy is a Big Data expert who helped develop core big data technology that millions around the world use today
And along the way we raised $1.2M in Angel Capital to Date…
We’re on a great trajectory for revenues With investment, we can expect to be at $35M by EOY 2017 And for every $100K invested, we believe at exit there will be $1.2 mil in ROI for our investors
What an inspiration to be here! You’ve been a great audience – many thanks
Here’s where to find me and we’ve got a special discount to thank all of you for listening at Attentive.ly/Essence Thank you!