Attentively Essence-pitch final

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Pitch for Attentive.ly at Essence Fest Chevron PowerMoves 2014 contest

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  • Good morning!
    My name is Cheryl.
    I’m the co-founder of Attentive.ly –
    We bring together the latest in
    Big data + social listening + marketing automation = awesomeness
    to increase the ROI
    on digital marketing campaigns
    by 10x.
  • How many of you use email lists such as e-newsletters to promote your business?
    You’re in good company -
    Marketers LOVE email.
    Email is still the highest-performing and cost-effective digital channel. For every $1 you invest, there’s a $40 return on investment
  • But all signs point to the fact that ship is sailing.
    That awesome ROI has steadily declined 30% in the last 5 years – and falling
    And that’s a BIG problem for your business.
  • Today’s CRM and email tools mostly just provide data on clicks and opens – which means busy ladies like many in the audience get email you don’t need
  • Attentively tells you What your customers love, what they need, what’s on their minds right now in a way that sends less junk mail to folks’ gmail and yahoo mail.
  • You don’t have to abandon your best marketing channel.
    The solution is to make your digital marketing personalized & targeted in real-time.
    In a study of 650 multi-channel marketing campaigns, personalized campaigns overwhelmingly beat out static campaigns in generating high response rates.
    Customers have made their preference clear: 75% say they’re want brands to personalize messaging and offers…
    Yet most of brands still send generic blast emails most people won’t even open
  • We’re flipping the script & changing the equation y’all!
    Attentive.ly enables companies to send THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON
    We start with your email list – since those are the customers and leads that drive more than half of your sales
    Run a social match on >100 social networks
    This is where the big data comes in: track, store, and analyze all their public posts on multiple social networks
    Then our marketing automation tools let you automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
  • So you go from just have this info (that’s my email address btw!)
  • To having ALL this…. About any person on your email list – klout scores, social networks, trending hashtags and more
  • The results are unlocking incredible power – customers love how our tools helps them improve conversion rates – some people even experience 100% conversion on their campaigns – when’s the last time you heard that!
  • People are noticing and we’ve been covered in many major publications including Essence! And the Washington Post. We’ve also received many award and BREAKING NEWS – we Just learned we’re finalists for a Direct Marketing Association award
  • We’ve got great customers from many sectors such as Higher education
    AGENCIES like Burson-Marsteller
    COMPANIES like Vitamin Shoppe and 2 of the Fortune 10 companies
    Atttentively is also helping to change the world through helping political campaigns – I think you know this guy
    And through CAUSES like Momsrising and Color of Change
  • Big picture - We fill a unique niche in a high-growth industry.
    Marketing Automation has grown to over $1B today – on track to be $4.5B+ in 2017.
  • How do we make money? Our revenue model is simple:
    Annual subscription based on list size.
    Our average subscription is $7K/year.
    And some of the opportunities in our pipeline have upwards of 50M customers – which would be several hundred thousand per year.
  • There are about a dozen other companies that combine social CRM + enterprise listening.
    Attentively is differentiated in two aspects:
    The first is that we offer plug-and-play integration with a wide variety of CRMs and ESPs – saving you 100s of hours in setup time
    Secondly we are the first to offer multichannel marketing automation built-in – so you don’t just *know* what your customers are saying, you can *act* on it at scale
  • We integrated and partnered with major brands like Mailchimp, Salesforce and Oracle Eloqua. We’ve also just added Facebook and Twitter ads connectivity. Over a hundred agencies are using our software and growing
  • Our management team has been working together for 6 years.
    My cofounder Roz and I created a successful digital agency that’s done over $8M in revenues to date
    Our CTO Cindy is a Big Data expert who helped develop core big data technology that millions around the world use today
  • And along the way we raised $1.2M in Angel Capital to Date…
  • We’re on a great trajectory for revenues
    With investment, we can expect to be at $35M by EOY 2017
    And for every $100K invested, we believe at exit there will be $1.2 mil in ROI for our investors
  • What an inspiration to be here! You’ve been a great audience – many thanks
  • Here’s where to find me and we’ve got a special discount to thank all of you for listening at Attentive.ly/Essence
    Thank you!
  • Attentively Essence-pitch final

    1. 1. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. WINNER 2013 Realtime Marketing Challenge Engagement Bringing high touch to high tech.
    2. 2. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. 2 Email The Problem We
    3. 3. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. The Problem Email – 30%We
    4. 4. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Today’s tools are too narrow. Our Unique Approach Attentive.ly shows you the full picture. What your customers love, what they need, what’s on their minds right now.
    5. 5. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Being able to “listen” to your customers online is like having a 24-7 focus group.
    6. 6. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Personalize 3x Revenue 75% of customers like when brands personalize messaging and offers. …Yet 70% of brands still aren’t personalizing emails to subscribers. The Solution
    7. 7. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. How Attentive.ly Works How It Works Start with your CRM. EMAIL LIST Match to 100+ social networks. SOCIAL MATCH See what they’re saying on social. ENTERPRISE LISTENING Automate email & social marketing. ATTENTIVE TARGETING The Solution: Listen & Target Attentive.ly
    8. 8. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. How Attentive.ly WorksThe Solution: Listen & Target Attentive.ly How It Works: Before cherylcontee@gmail.com
    9. 9. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. How It Works: After
    10. 10. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. The Results 6x our typical click through 5% increase in Facebook Fans in one week.3x our typical open rates 100% conversion. Everyone was super-excited to be part of the campaign.
    11. 11. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Media Mentions & Awards AWARDS FINALIST Pitch Competition 2013 RealTime Marketing Challenge Engagement WINNER
    12. 12. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Customers
    13. 13. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. ★ Marketing Automation Industry Growth Trajectory $4.5 Billion in 2017
    14. 14. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Average Sale is $7,000 annual subscription. The largest customers are $68,000 annual. Revenue Model
    15. 15. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Competition and Differentiation
    16. 16. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.  16 114 Agencies • 10 Software Platforms Partners & Integrations
    17. 17. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Our Team Cheryl Contee Co-Founder Roz Lemieux CEO, Co-Founder Artie Patel VP Sales Cindy Mottershead CTO Jordyn Bonds Director of UX Adam B. Sr. Developer Scott Shaul Sales Advisor Fo Chia Customers Dave Liloia Marketing Advisor Dom S. Intern Brandon R. Marketing Advisor
    18. 18. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.  18 We’ve Come A Long Way
    19. 19. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. …And Are Going Far Every $100K invested = $1.2 Mil ROI  $68K Q 1 Sales  Seed R ound  Investm ent to scale  $400K 2013 Sales  $200K Q 2 2014 Sales
    20. 20. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved. Thank You You’ve been a great audience!
    21. 21. Attentive.ly/Essence | 703.495.3198 | cheryl@Attentive.ly © 2014 Attentively. All rights reserved.  21 Let’s Talk cheryl@attentive.ly @attentive_ly @ch3ryl facebook.com/GetAttentively Special Discount for ESSENCE: www.Attentive.ly/ESSENCE

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