Traceability & the MSC

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  • 1. Traceability & the MSC Patrick Caleo Manger Australia & New Zealand Patrick Caleo@msc.orgThe best environmental choice in seafood www.msc.org
  • 2. Outline  Who is MSC?  Why is traceability so important?  MSC’s Chain of Custody standard  Ensuring supply chain integrityThe best environmental choice in seafood www.msc.org
  • 3. MSC at a glance • International not-for-profit organisation set up in 1997 • Technically a standard setting and ecolabelling body • Operates and manages two standards – Principles and Criteria for Sustainable Fishing – Traceability standard, Chain of Custody 3The best environmental choice in seafood www.msc.org
  • 4. What do we want? The world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations How do we plan to get there? By using our ecolabel and fishery certification programme to contribute to the health of the world’s oceans • by recognising and rewarding sustainable fishing practices, • influencing the choices people make when buying seafood, • working with our partners to transform the seafood market to a sustainable basis. 4The best environmental choice in seafood www.msc.org
  • 5. How the program works • Fisheries apply for certification on a voluntary basis; • Assessed against the MSC Standard by 3rd party independent certifiers; • Seafood from successfully certified fisheries that is maintain within certified supply chains, can then be marketed with MSC ecolabel; • MSC and its partners encourage businesses and consumers to choose MSC labelled products; • Leads to commercial advantages for certified fishers; and Spencer Gulf king prawn fishery • Creates incentives for other fishers.Thebest environmental choicechoice in seafoodThe best environmental in seafood www.msc.org
  • 6. Certification by independent third-party Codes of good MSC Principles and Criteria practice for Sustainable Fishing MSC Chain of Custody FAO set the Standard for Traceability standards Accrediting accredits Certifier Fishery body (ASI) certifies Fish processor, fish trader, supermarket, restaurant 6The best environmental choice in seafood www.msc.org
  • 7. Fisheries in the program Key figures: 282 fisheries engaged • 163 certified • 119 under assessment Fisheries in program record annual catches of close to 10 million metric tonnes of seafood. This represents over 11% of the annual global harvest of wild capture fisheries. 50 fisheries certified in past 12 monthsThe best environmental choice in seafood www.msc.org
  • 8. 15,000+ MSC labelled products Rest of world 2545 Finland 271 Canada 458 Belgium 518 Denmark 547 Switzerland 632 Austria 649 Sweden 842 France 847 United States 921 United Kingdom 1124 Netherlands 1348 Germany 4062 0 500 1000 1500 2000 2500 3000 3500 4000 4500The best environmental choice in seafood www.msc.org
  • 9. Key Drivers For the supply chain • Show support for sustainable fishing • CSR and co-operation with NGOs • Enhance brand recognition and value • Risk management • Trust • Fulfil customer and market expectations • Secure business for the future For fisheries • Third party confirmation of good management • Access to new markets, protection of existing markets, achieving ‘preferred supplier’ status • Product differentiation in competitive global markets, improved traceability • Potential price premiumThe best environmental choice in seafoodThe best environmental choice in seafood www.msc.org
  • 10. Why is Chain of Custody (COC) so important? • A requirement for the on-product use of the MSC ecolabel • Assurance for consumers: - TRUST • Third party verification of traceability • Verifies on-product sustainability claims • One of MSC’s most important USPs (unique selling points) • Protects investmentThe best environmental choice in seafood www.msc.org
  • 11. COC Certifications Over Time 2500 2000 2000 CoC Certificates 1500 1000 500 0 Feb-00 Feb-01 Feb-02 Feb-03 Feb-04 Feb-05 Feb-06 Feb-07 Feb-08 Feb-09 Feb-10 Feb-11 Feb-12The best environmental choice in seafood www.msc.org
  • 12. COC Standard Four principles: 1. The organisation shall have a management system 2. The organisation shall operate a traceability system 3. There shall be no substitution of certified products with non-certified products 4. There shall be a system to ensure all certified products are identifiedThe best environmental choice in seafood www.msc.org
  • 13. General principles of COC The certifier will visit your company to complete the audit, checking that your company and employees always: • Buy MSC certified seafood only from suppliers with a valid Chain of Custody certificate • Keep MSC certified seafood separate from non- certified seafood • Make sure MSC certified seafood is clearly identified • Keep track of deliveries, processing and sales of MSC certified seafood • Make sure the MSC ecolabel is only applied to MSC certified seafood. 13The best environmental choice in seafood www.msc.org
  • 14. Who needs COC? Certified fishery  Importer/wholesaler  Processor  tamper proof product Distributor  Distributor   Consumer-readyProduct will be manipulated Certified  retailer Certified   Non-certified retailer restaurantThe best environmental choice in seafood www.msc.org
  • 15. Consumer ready tamper proofThe best environmental choice in seafood www.msc.org
  • 16. Key points - remember  Each company that takes ownership is required to have certification – EVEN if they don’t take possession  In most cases, processors need CoC. In all cases, they need an onsite audit  Once product is packed into consumer ready, tamper proof packs, COC is no longer requiredThe best environmental choice in seafood www.msc.org
  • 17. How COC links to Fishery Certification • Fishery Certifier assesses risks to determine where Chain of Custody needs to starts For example… a. At catch b. Processing within the fishery c. At landing (most cases) • Fishery Certifier determines the eligible vessels & points of landing that MSC certified can be bought from.The best environmental choice in seafood www.msc.org
  • 18. Surveillance audits • CoC Certificate is valid for 3 years • Risk analysis to determine appropriate level of surveillance – Enhanced – 6 months – Normal – 12 months – Reduced – 10 to 18 months • Also unannouncedThe best environmental choice in seafoodThe best environmental choice in seafood www.msc.org
  • 19. MSC product integrity team • Witnessing audits • Training / answering questions from CABs/colleagues • Verifying and improving efficiency of programme (TASC projects): – Tracebacks – DNA testing • Managing issues in the Supply ChainThe best environmental choice in seafood www.msc.org
  • 20. For more information www.msc.orgThe best environmental choice in seafood www.msc.org
  • 21. Thank youThe best environmental choice in seafood www.msc.org